How Amazon Merchants Take Vacations
by Becky Trowbridge, on September 8, 2017
When you're on vacation, how often do you check your Amazon store?
Interestingly, 68% of Amazon merchants who participated in our recent vacation survey try to check in with their business at least once per day while on vacation. In this post, we'll share some insights from the survey, which you can download here.
Getting Away From It All
It seems counter-intuitive, but sometimes the best thing that you can do for your business is to step away. (Of course, it's important to have trusted - and tested - systems in place to keep things running in your absence.) Taking a vacation can give you perspective for your next steps. Maybe it's time to consider sourcing new inventory, or maybe your former bestselling item just isn't seeing enough traction these days.
Time away from the constant distractions of new tasks and notifications can give you room to think about how you want to grow your business. If you're selling part time while holding down a full-time job, maybe it's time to consider expanding your empire, or maybe not. The point is, it's hard to think about these things while you're involved in the day to day business of, well...running your business.
(And I have it on good authority that hanging out by the water will do wonders for recharging a tired mind...52% of participating sellers said that they dream of vacationing at a tropical beach resort!)
In order to take some well-deserved time off, it's always good to plan ahead. For example, you probably won't want to schedule a "no technology" getaway around the second week of July, since you'll likely see an increase in sales around Amazon's annual Prime Day. You might daydream of heading to a snowy mountain lodge and hitting the slopes, but you'll probably want to wait until after the Q4 rush has slowed down. (Not to mention, maybe your successful Q4 will mean you can upgrade your lift tickets. How's that for a goal to work toward?)
In our report, we found that 86% of participants had at least one vacation planned within the next twelve months. More than half of the sellers are planning to take at least two vacations during the same time frame. Planning vacation time in advance can make it easier to keep your business running smoothly while you’re away. That's true whether you prefer to work as usual (just from a different location) or completely delegate your tasks to others so that you can truly relax.
Amazon merchants use many different tools to manage business while traveling. Several respondents noted that all they need is a laptop and smartphone to keep things running smoothly while on the road. Some delegate tasks to employees, while others prefer to manage everything on their own.
“I have a business partner, get lots of products to FBA ahead of time, and make sure I can check messages once or twice a day,” said one participant.
eComEngine tools can make it easier for sellers to step away for a few days. Manage your reputation with FeedbackFive, which enables you to automatically send customized seller feedback solicitations and product review requests based on your criteria. You can also receive text or email alerts for negative or neutral ratings, allowing you to connect with buyers quickly after a less than satisfying purchase or product experience. (You can even change your alert contact information to delegate reputation management to a trusted team member while you're out of town.) RestockPro helps you keep track of all of the moving parts of your business, from local inventory to incoming shipments. Use the Restocking Suggestions and inventory forecasting to plan ahead and ensure you have enough items to prevent an out-of-stock while you're on vacation.
Get the Report
Want to learn more about how Amazon merchants vacation? Download our report here.