--- title: Are Amazon Virtual Bundles Right For You? description: Learn about the Amazon virtual product bundles service for FBA sellers as well as how to manage your bundles with RestockPro. image: https://www.ecomengine.com/hubfs/images/featured/blog/virtual-product-bundles.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg 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![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-chart-svg.svg) | Forecasting Restock the right amount at the right time | | --- | --- | ](https://www.ecomengine.com/restockpro/inventory-forecasting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-truck-svg.svg) | Purchase Orders Manage suppliers and inventory with ease | | --- | --- | ](https://www.ecomengine.com/restockpro/shipments) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-box-svg.svg) | Manage FBA Profits Get the details you need to make fast restocking decisions | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-profit) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-kit-svg.svg) | Kitting Create kits or bundles from local inventory | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/pricing#restockpro) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-virtual-product-bundles#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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  | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Are Amazon Virtual Bundles Right For You? [![Matt Ellis](https://www.ecomengine.com/hubfs/images/headshots/external/matt-ellis.jpg)](https://www.ecomengine.com/blog/author/matt-ellis) By [Matt Ellis](https://www.ecomengine.com/blog/author/matt-ellis) Bundles have been a popular sales strategy in brick-and-mortar stores for years. The idea is simple: sell a group of different products together as a single unit, typically with a price discount. Not only does this add extra incentive to buy, but also it lets you unload more inventory at the same time. The trouble has been translating this technique to eCommerce. With online sales where everything is digitized, you can’t always just make and add a new product code for a bundle and sell them alongside the individual units — it can mess up stock levels or confuse your inventory data, not to mention the additional complications when different products are stored in different facilities. Luckily, you can use [RestockPro](https://www.ecomengine.com/restockpro) to build and manage bundles and kits for your Amazon business. Amazon has also released a virtual product bundles tool for FBA sellers. However, because it’s still in beta, there are some wrinkles in how it works, not to mention other requirements. Here is a quick guide to help you understand what it can do, what you need, and some best practices for using it yourself. ## How Amazon Virtual Product Bundles Work Essentially, the [Amazon virtual bundles tool](https://sellercentral.amazon.com/gp/help/help.html/?itemID=G87HAE6PMKKM23Z7) allows you to sell multiple products together as a single unit. There are still some fine details about what you can and can’t sell, which we discuss in the next section. Each virtual product bundle revolves around a “main component.” This is typically the most popular product in your bundle, or perhaps the cornerstone in a thematic grouping (i.e., a book on how to paint, bundled with painting supplies). The main component is the only item that features the bundle widget on its product page; the other product pages don’t mention it, at least not yet. ![Laptop showing RestockPro bundle management](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/laptop-with-amazon-screen.png?width=300&name=laptop-with-amazon-screen.png)One of the best advantages of Amazon virtual bundles is the option for discounting — you’re free to set a special price for bundles as opposed to the price for the products on their own. This is a powerful marketing tool in incentivizing shoppers to buy more products, particularly bargain-hunters. It’s also worth mentioning that you can create coupons and [A+ content](https://www.ecomengine.com/tools/amazon-a-plus-content-checklist) for Amazon bundles. Amazon requires that **the price of bundles must be equal to or less than the sum of the individual products**. [FBA fulfillment fees](https://www.ecomengine.com/blog/amazon-fba-fees) remain standard for each item in a virtual bundle. Because each item is still handled individually, the per-item fees stay the same. *Note: If you create a bundle without using this program, the referral fee for the category used to list the product applies to the [entire bundle](https://sellercentral.amazon.com/gp/help/help.html/?itemID=G200442350).* Individual items from virtual product bundles can be returned separately. If your bundle included a discounted item, customers will receive a prorated refund after returning the item. Moreover, all Amazon bundles are unique ASINs with their own separate [reviews](https://www.ecomengine.com/get-amazon-reviews) and ratings. This can be a double-edged sword: while you can’t take advantage of a single product’s high rating, it can give a much-needed fresh start to a product with a low rating. There are some downsides and restrictions for virtual product bundles, though. For starters, the tool is only available on Amazon.com, so international sellers will have to wait a little longer. Furthermore, the virtual product bundle widget on the main component page only appears on the desktop site, limiting its effect on mobile shoppers. On top of that, virtual product bundles don’t show up on standard sales reports, so your analytics may be skewed. To compensate, Amazon sends a special sales report about once a week to list the performance of your bundles, so you can strategize and plan accordingly. ## Eligibility and Requirements If you’re interested in selling virtual product bundles on Amazon, you’ll need to read the fine print. At the moment, not everyone can use this tool, and not every product can be incorporated. For sellers, there are two requirements. First, you need to be using FBA (Fulfillment by Amazon), as this is a service provided by FBA fulfillment centers. Second, you need to be a member of the [Amazon Brand Registry](https://sell.amazon.com/brand-registry), which is to say, you need to own your own seller brand. You can’t just throw together any combinations of products. The following products are restricted and can *not* be used in bundles: - gift cards - electronically delivered products (digital music, videos, and books) - used and renewed products (all bundle products must be in the *New* condition) Each bundle must have a minimum of two unique ASINs. That means you can’t sell bundles of the same product, i.e., four bottles of the same hand cream. However, you *can* sell four bottles of the same hand cream along with a lip balm in the same bundle — the lip balm and hand cream are both unique ASINs, meeting the minimum requirement of two. ## Best Practices for Amazon Virtual Bundles Want to use product bundles like an expert seller? Here are some quick tips on getting the most out of this tried-and-true sales strategy. ### Leverage the Visibility of Popular Products Choosing the bundle’s main component is a crucial decision. Consider picking the most popular product in your bundle to leverage its visibility. The more people who visit that product page, the more people who see the bundle widget — its essentially free advertising for an upsell. You can take advantage of this to get eyes on your lesser-known products. ### Move Unpopular Inventory Unsold inventory costs money, especially considering [FBA’s fees on long-term storage](https://www.ecomengine.com/blog/ltsf-amazon). If you’re at the point of cutting your losses and selling those items at a discount, virtual product bundles are a great way to unload them. You can leverage the visibility of more popular items, explained above, and “tack on” less-popular items as more of a special gift. The amount you save in storage fees might even make up for what you lose with the discount. ### Use Inventory Management Software ![Laptop showing RestockPro bundle management](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/laptop-with-boxes-rsp-bundles.png?width=300&name=laptop-with-boxes-rsp-bundles.png)As we mentioned above, two of the biggest problems with eCommerce bundles are managing stock and analytics. If you use inventory management software like [RestockPro](https://www.ecomengine.com/restockpro), you can circumvent these issues altogether. RestockPro can track bundles as individual units while simultaneously keeping tabs on the individual stock levels, so you never risk overselling or running out of stock. You can create, manage, and break bundles with the Kitting Optimizer in RestockPro. Furthermore, you don’t have to wait for a special bundle sales report from Amazon — you can check your bundles’ performance at any time in RestockPro. The Amazon Brand Registry requirements do not apply to bundles created with RestockPro, so you can build and manage bundles regardless of your Brand Registry status. [![RestockPro logo with text, "Powerful software for FBA inventory management" above button with text, "Get started"](https://no-cache.hubspot.com/cta/default/5147382/c9cd8b7b-9025-4924-be4f-4af656372f29.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/c9cd8b7b-9025-4924-be4f-4af656372f29) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on September 28, 2020, updated January 20, 2025 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Inventory [![An illustration of an empty box shelf on one side and an overflowing box shelf on the other, with the text "Prime Day Is in June."](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-june.png) ](https://www.ecomengine.com/blog/prime-day-fba-inventory-triage) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-fba-inventory-triage) June 15, 2026 | [![Inventory Cash Flow"Illustration of stacked inventory boxes with trapped cash and an empty wallet, titled "Inventory Cash Flow"](https://www.ecomengine.com/hubfs/images/featured/blog/inventory-cash-flow.png) ](https://www.ecomengine.com/blog/amazon-inventory-cash-flow) ### [Inventory Cash Flow: The Hidden Reason Your Business Feels “Successful but Broke”](https://www.ecomengine.com/blog/amazon-inventory-cash-flow) May 19, 2026 | [![Illustration of three Amazon dead inventory strategies on a warehouse shelf, liquidate, bundle, and hold, with storage cost coins below, titled “Dead Inventory Detox.”](https://www.ecomengine.com/hubfs/images/featured/blog/dead-inventory-detox.png) ](https://www.ecomengine.com/blog/amazon-dead-inventory-guide) ### [Dead Inventory Detox: When to Liquidate, When to Bundle, When to Hold](https://www.ecomengine.com/blog/amazon-dead-inventory-guide) April 14, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Matt Ellis" }, "dateModified" : "2025-01-20", "datePublished" : "2020-09-28", "description" : "Learn about the Amazon virtual product bundles service for FBA sellers as well as how to manage your bundles with RestockPro.", "headline" : "Are Amazon Virtual Bundles Right For You?", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/virtual-product-bundles.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-virtual-product-bundles", "@type" : "WebPage", "description" : "Learn about the Amazon virtual product bundles service for FBA sellers as well as how to manage your bundles with RestockPro." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```