--- title: How to Create a Compelling Amazon Brand Story description: Find out how to create an engaging Amazon Brand Story for your business and see real-life examples of stories created by industry professionals. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-brand-story.png --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg 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reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand performance | | --- | --- | ](https://www.ecomengine.com/feedbackfive/analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-agency-svg.svg) | Agencies & Aggregators Get access to all features to help your clients grow with FeedbackFive | | --- | --- | ](https://www.ecomengine.com/agency/feedbackfive) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/feedbackfive/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) #### RestockPro Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-chart-svg.svg) | Forecasting Restock the right amount at the right time | | --- | --- | ](https://www.ecomengine.com/restockpro/inventory-forecasting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-truck-svg.svg) | Purchase Orders Manage suppliers and inventory with ease | | --- | --- | ](https://www.ecomengine.com/restockpro/shipments) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-box-svg.svg) | Manage FBA Profits Get the details you need to make fast restocking decisions | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-profit) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-kit-svg.svg) | Kitting Create kits or bundles from local inventory | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/pricing#restockpro) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand performance | | --- | --- | ](https://www.ecomengine.com/feedbackfive/analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-agency-svg.svg) | Agencies & Aggregators Get access to all features to help your clients grow with FeedbackFive | | --- | --- | ](https://www.ecomengine.com/agency/feedbackfive) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/feedbackfive/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-brand-story#) #### RestockPro Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-chart-svg.svg) | Forecasting Restock the right amount at the right time | | --- | --- | ](https://www.ecomengine.com/restockpro/inventory-forecasting) [| 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-brand-story#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-image-svg.svg) | Listing Changes Detect suppressed listings, hijacker activity, and content changes | | --- | --- | ](https://www.ecomengine.com/sellerpulse/listing-monitoring) [| ![sellerpulse-analyze-returns](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-analyze-returns.svg)   | Analyze Returns Identify FBA return trends over time by ASIN, reason, and disposition | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-returns) [| ![sellerpulse-magnifying-chart-svg](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-magnifying-chart-svg.svg)   | FBA Inventory Insights Plan FBA inventory and avoid unnecessary fees | | --- | --- | ](https://www.ecomengine.com/sellerpulse/inventory-returns) [| ![video-icn](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-video-svg.svg)   | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # How to Create a Compelling Amazon Brand Story [![Taylor Rose](https://www.ecomengine.com/hubfs/images/headshots/external/taylor-rose.png)](https://www.ecomengine.com/blog/author/taylor-rose) By [Taylor Rose](https://www.ecomengine.com/blog/author/taylor-rose) It’s common knowledge that your brand is the first impression that your business has on customers. While that is true, it’s also important to think about your brand as your business’s personality — it’s what people will *feel* when they remember your products. Developing a strong brand is of course no small task. You are answering questions like who is your ideal customer and how does your product fit into their lives. A great brand invites people into a story and lets them see themselves as they want to be. Take the [Columbia Amazon store](https://www.amazon.com/stores/page/E21F2281-2F97-4BDA-B5DC-8F83EA77C1F0), for example. Their brand story uses high-quality images to show people engaging in different types of outdoor activities. Not everyone can see themselves as a trail runner, but maybe they can envision themselves on a boat enjoying the sun. The brand invites people to find themselves in it. A good brand story makes it possible for customers to see a small glimpse of themselves connecting with your brand, which makes every detail of it extremely valuable. Keep reading to learn how to create a compelling story and see real-life Amazon Brand Story examples. ## What is an Amazon Brand Story? The brand story feature on Amazon offers a golden opportunity to connect with your customers on a more personal level. By incorporating captivating visuals and compelling text into your [product detail page](https://www.ecomengine.com/amazon-listing), you can vividly portray your brand's story and highlight the unique qualities that set you apart from the competition. Located under the "From the brand" section on a detail page, your Amazon Brand Story serves as a platform to delve deeper into your business, showcase your diverse product lines, and provide convenient links to product detail pages or your exclusive [Amazon brand store](https://www.ecomengine.com/blog/amazon-brand-store). ![Portland Pet Food Amazon Brand Story](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/ppfc-brand-story.png?width=800&height=342&name=ppfc-brand-story.png) It's important to note that the brand story feature is designed to complement [A+ Content](https://www.ecomengine.com/blog/build-ecommerce-brand). While it's not mandatory to have A+ Content for your ASINs in order to create an Amazon Brand Story, Amazon highly recommends utilizing both features in tandem to amplify your brand's online presence. ## A+ Content vs. Amazon Brand Story: What's the Difference? A+ Content is designed to enhance product information and boost sales for a particular product, while an Amazon Brand Story empowers you to deepen your customers' understanding of your overall brand and create additional cross-selling opportunities for your other products. ## Who Can Create an Amazon Brand Story? Crafting a good brand story is crucial in today's crowded marketplace as it can shape the perception of your products and foster customer loyalty. With Amazon being the go-to site for online purchasing, having a captivating brand story can help your business differentiate from competitors and attract more customers. It's important to take advantage of this opportunity to connect with your audience on an emotional level and drive sales like never before. If you have the following, your business can benefit from creating an Amazon Brand Story: - High-resolution visuals - A branding budget - Unique copywriting and brand positioning - A great B2C (business-to-consumer) product - An existing Amazon presence or a strategy for how to expand into that market In short, if you have the budget to invest in great branding that targets B2C sales, then adding an Amazon Brand Story is definitely something you should consider. The most important aspect of a successful brand is having an engaging story that can capture people’s imagination and interest. Whether you're a startup or a well-established brand, crafting a unique story that resonates with customers is key. An Amazon Brand Story gives you a targeted way to show why your business is unique and why someone should purchase from you. ![Rhino Cables Amazon Brand Story](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/rhino-brand-story.jpg?width=800&height=342&name=rhino-brand-story.jpg) To create an Amazon Brand Story, you must have access to A+ Content. This feature is only available to Professional sellers who have been approved as brand owners through the [Amazon Brand Registry](https://www.ecomengine.com/amazon-brand-registry) program. Alternatively, you may be eligible if you're an emerging brand owner who is part of select managed selling programs, such as [Launchpad](https://www.ecomengine.com/blog/amazon-launchpad). ## How to Create an Amazon Brand Story An Amazon Brand Story can make all the difference in today's hyper-competitive eCommerce landscape. So, how do you create an effective and engaging brand story that drives sales? Here are the step-by-step instructions for adding your own Amazon Brand Story: 1. Access the [A+ Content Manager](https://sellercentral.amazon.com/enhanced-content/content-manager) to start your brand story page. It uses the same workflow to create, edit, add ASINs, and submit content. 2. Choose Start Creating A+ Content and then click the **Brand Story** option. 3. Add high-quality images and text to the Brand Carousel Background. You must add at least one module, and a maximum of 19 is allowed. 4. Add your Brand Store ID that links to your Amazon store and your ASINs. 5. Submit your brand story for review. It will be published once Amazon has reviewed it. Follow these steps to create an Amazon brand story that resonates with customers and drives sales. If you need more help, check out [Amazon's Quick Start Guide](https://go.amazonsellerservices.com/aplusbrandstoryQSG_EN_202302). ## Best Practices for Crafting Your Amazon Brand Story The recipe to create a successful Amazon Brand Story has a few ingredients: 1. Focus on originality. 2. Be clear and direct. 3. Create an emotional connection with customers. An Amazon Brand Story can make all the difference for a new business, an expanding one, or a new product. Here are some more best practices to keep in mind when you're crafting your own brand story. First, it’s important to think through your brand story primarily through visual elements. Only upload high-resolution images that make sense with the text you are pairing with it. Together, they create your brand feel. You also want to craft a narrative that speaks to your product's benefits and values. Be concise and direct while connecting with your customer on an emotional level. Try to use as few words as possible. ![Perspi-Guard Amazon Brand Story](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/perspi-guard-brand-story.png?width=800&height=342&name=perspi-guard-brand-story.png) It's imperative that you remain authentic and highlight your best-selling products. This is the space where you want your superstar items front and center. Make sure to regularly track the metrics of your sales, interactions with your brand story, and more in order to make improvements. ***Related reading: ***[***Strategies for Building Global Brand Recognition on Amazon***](https://www.ecomengine.com/blog/global-brand-recognition) ## Make Your Own Amazon Brand Story Today Crafting a strong Amazon brand story is crucial for success on the world's largest online retailer. After all, your brand story is what sets you apart from competitors and draws customers in. Remember, your brand story should be unique and engaging, so take the time to develop a captivating narrative that resonates with your audience. However, it’s important to remember that a successful brand story doesn't happen overnight, but evolves over time. As your brand grows, it’s essential to identify new ways to engage with customers on the Amazon platform. If you need help building your Amazon Brand Story, the experts at [eCommerce Nurse](https://ecommercenurse.com/amazon-services/) can help! Their creative design team develops professional-grade infographics, A+ Content, storefronts, brand stories, and more to help you connect with customers and boost sales. [![Free Amazon A+ Content checklist with Get Your Copy button](https://no-cache.hubspot.com/cta/default/5147382/ca65c1d4-27f8-4539-b966-5d091f13d61c.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/ca65c1d4-27f8-4539-b966-5d091f13d61c) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on August 30, 2023, updated January 12, 2026 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Amazon [![12:53 AMClaude responded: Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-scorecard.png) ](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) ### [The Prime Day Profit Scorecard: 10 Metrics Amazon Sellers Should Watch Daily](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) June 24, 2026 | [![Illustration of an upward trend chart and reviews, with text reading "Prime Day Review Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-review-strategy.png) ](https://www.ecomengine.com/blog/prime-day-review-strategy) ### [Prime Day Review Strategy: Turn the Traffic Spike Into Long-Term Trust](https://www.ecomengine.com/blog/prime-day-review-strategy) June 22, 2026 | [![Downloadable PDF cover with title "Prime Day Profit Protection Checklist"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-protection-checklist.png) ](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) June 8, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. All Rights Reserved. eComEngine®, FeedbackFive®, RestockPro®, and SellerPulse® are trademarks or registered trademarks of eComEngine, LLC. Amazon's trademark is used under license from Amazon.com, Inc. or its affiliates. *We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Taylor Rose" }, "dateModified" : "2026-01-12", "datePublished" : "2023-08-30", "description" : "Find out how to create an engaging Amazon Brand Story for your business and see real-life examples of stories created by industry professionals.", "headline" : "How to Create a Compelling Amazon Brand Story", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-brand-story.png" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-brand-story", "@type" : "WebPage", "description" : "Find out how to create an engaging Amazon Brand Story for your business and see real-life examples of stories created by industry professionals." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ``` ```json { "@context" : "https://schema.org/", "@type" : "HowTo", "name" : "How to Create an Amazon Brand Story", "step" : [ { "@type" : "HowToStep", "text" : "Access the A+ Content Manager to start your brand story page. It uses the same workflow to create, edit, add ASINs, and submit content." }, { "@type" : "HowToStep", "text" : "Choose Start Creating A+ Content and then click the Brand Story option." }, { "@type" : "HowToStep", "text" : "Add high-quality images and text to the Brand Carousel Background. You must add at least one module, and a maximum of 19 is allowed." }, { "@type" : "HowToStep", "text" : "Add your Brand Store ID that links to your Amazon store and your ASINs." }, { "@type" : "HowToStep", "text" : "Submit your brand story for review. It will be published once Amazon has reviewed it." } ] } ```