How to Create a Compelling Amazon Brand Story

It’s common knowledge that your brand is the first impression that your business has on customers. While that is true, it’s also important to think about your brand as your business’s personality — it’s what people will feel when they remember your products.

Developing a strong brand is of course no small task. You are answering questions like who is your ideal customer and how does your product fit into their lives. A great brand invites people into a story and lets them see themselves as they want to be.

Take the Columbia Amazon store, for example. Their brand story uses high-quality images to show people engaging in different types of outdoor activities. Not everyone can see themselves as a trail runner, but maybe they can envision themselves on a boat enjoying the sun. The brand invites people to find themselves in it.

A good brand story makes it possible for customers to see a small glimpse of themselves connecting with your brand, which makes every detail of it extremely valuable.

Keep reading to learn how to create a compelling story and see real-life Amazon Brand Story examples.

What is an Amazon Brand Story?

The brand story feature on Amazon offers a golden opportunity to connect with your customers on a more personal level. By incorporating captivating visuals and compelling text into your product detail page, you can vividly portray your brand's story and highlight the unique qualities that set you apart from the competition.

Located under the "From the brand" section on a detail page, your Amazon Brand Story serves as a platform to delve deeper into your business, showcase your diverse product lines, and provide convenient links to product detail pages or your exclusive Amazon brand store.

It's important to note that the brand story feature is designed to complement A+ Content. While it's not mandatory to have A+ Content for your ASINs in order to create an Amazon Brand Story, Amazon highly recommends utilizing both features in tandem to amplify your brand's online presence.

Who Can Create an Amazon Brand Story?

Crafting a good brand story is crucial in today's crowded marketplace as it can shape the perception of your products and foster customer loyalty.

With Amazon being the go-to site for online purchasing, having a captivating brand story can help your business differentiate from competitors and attract more customers. It's important to take advantage of this opportunity to connect with your audience on an emotional level and drive sales like never before.

If you have the following, your business can benefit from creating an Amazon Brand Story:

• High-resolution visuals
• A branding budget
• Unique copywriting and brand positioning
• A great B2C (business-to-consumer) product
• An existing Amazon presence or a strategy for how to expand into that market

In short, if you have the budget to invest in great branding that targets B2C sales, then adding an Amazon Brand Story is definitely something you should consider.

The most important aspect of a successful brand is having an engaging story that can capture people’s imagination and interest. Whether you're a startup or a well-established brand, crafting a unique story that resonates with customers is key. An Amazon Brand Story gives you a targeted way to show why your business is unique and why someone should purchase from you.

To create an Amazon Brand Story, you must have access to A+ Content. This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry program. Alternatively, you may be eligible if you're an emerging brand owner who is part of select managed selling programs, such as Launchpad.

How to Create an Amazon Brand Story

An Amazon Brand Story can make all the difference in today's hyper-competitive eCommerce landscape. So, how do you create an effective and engaging brand story that drives sales? Here are the step-by-step instructions for adding your own Amazon Brand Story:

1. Access the A+ Content Manager to start your brand story page. It uses the same workflow to create, edit, add ASINs, and submit content.
2. Choose Start Creating A+ Content and then click the Brand Story option.
3. Add high-quality images and text to the Brand Carousel Background. You must add at least one module, and a maximum of 19 is allowed.
4. Add your Brand Store ID that links to your Amazon store and your ASINs.
5. Submit your brand story for review. It will be published once Amazon has reviewed it.

Follow these steps to create an Amazon brand story that resonates with customers and drives sales. If you need more help, check out Amazon's Quick Start Guide.

Best Practices for Crafting Your Amazon Brand Story

The recipe to create a successful Amazon Brand Story has a few ingredients:

1. Focus on originality.
2. Be clear and direct.
3. Create an emotional connection with customers.

An Amazon Brand Story can make all the difference for a new business, an expanding one, or a new product. Here are some more best practices to keep in mind when you're crafting your own brand story.

First, it’s important to think through your brand story primarily through visual elements. Only upload high-resolution images that make sense with the text you are pairing with it. Together, they create your brand feel.

You also want to craft a narrative that speaks to your product's benefits and values. Be concise and direct while connecting with your customer on an emotional level. Try to use as few words as possible.

It's imperative that you remain authentic and highlight your best-selling products. This is the space where you want your superstar items front and center. Make sure to regularly track the metrics of your sales, interactions with your brand story, and more in order to make improvements.

Make Your Own Amazon Brand Story Today

Crafting a strong Amazon brand story is crucial for success on the world's largest online retailer. After all, your brand story is what sets you apart from competitors and draws customers in. Remember, your brand story should be unique and engaging, so take the time to develop a captivating narrative that resonates with your audience.

However, it’s important to remember that a successful brand story doesn't happen overnight, but evolves over time. As your brand grows, it’s essential to identify new ways to engage with customers on the Amazon platform.

If you need help building your Amazon Brand Story, the experts at eCommerce Nurse can help! Their creative design team develops professional-grade infographics, A+ Content, storefronts, brand stories, and more to help you connect with customers and boost sales.