--- title: What are Amazon Sponsored Brands? description: Discover what Amazon Sponsored Brands can do for your business and how best to implement them. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-sponsored-brands.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and 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](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/pricing#restockpro) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand performance | | --- | --- | ](https://www.ecomengine.com/feedbackfive/analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-agency-svg.svg) | Agencies & Aggregators Get access to all features to help your clients grow with FeedbackFive | | --- | --- | ](https://www.ecomengine.com/agency/feedbackfive) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/feedbackfive/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-sponsored-brands#) #### RestockPro Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-chart-svg.svg) | Forecasting Restock the right amount at the right time | | --- | --- | ](https://www.ecomengine.com/restockpro/inventory-forecasting) [| 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-sponsored-brands#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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  | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # What are Amazon Sponsored Brands? [![Nolan Koziol](https://www.ecomengine.com/hubfs/images/headshots/external/nolan-koziol.jpg)](https://www.ecomengine.com/blog/author/nolan-koziol) By [Nolan Koziol](https://www.ecomengine.com/blog/author/nolan-koziol) *Learn about the benefits of Amazon Sponsored Brands in this guest article from AMZ One Step.* Amazon Sponsored Brands are one of Amazon’s newest advertising features that you can use to make your brand and products more discoverable. The product ads are targeted to Amazon customers and appear in Amazon search results, detail pages, and other properties such as the Amazon shopping app or Amazon Prime Video. In this post, we'll dig deeper into what Sponsored Brands are and how they work so you can start taking advantage of them today! ## What are Sponsored Brands? Sponsored Brands are the latest tool in Amazon’s advertising arsenal. Essentially, when you have a product to sell, you can advertise it alongside a competitor's for an additional fee. ![Amazon Sponsored Brands ad for a coffee tumbler](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/sponsored-brands-coffee-tumbler.jpg?width=1200&name=sponsored-brands-coffee-tumbler.jpg) You can choose competitors from your product category and the price you are willing to pay for each click. ## How Sponsored Brands Work Sponsored brands allow you to create a subsidized ad campaign that will display your products alongside your competitors’ in relevant searches. Your ads might be shown on top of, alongside, or within the search results. The ads are keyword targeted, and you may promote multiple products or titles with a custom headline and logo. When a customer clicks on a product image within the ad, they will be taken to that specific product page. If a customer clicks on the brand logo or ad copy, they will be taken to a customized landing page such as your Brand Store. You should create separate ads for target competitors using their product titles and keywords. Next, you'll enter information such as the headline, description, image (optional), and start and end dates of the campaign. These dates determine when your Sponsored Brand will appear alongside specific competitors. Note that at this time [Sponsored Brands](https://advertising.amazon.com/solutions/products/sponsored-brands) are available in select countries for vendors and professional sellers enrolled in the [Amazon Brand Registry](https://www.ecomengine.com/amazon-brand-registry). Specific criteria must be met, so be sure to review all of the conditions. ### Pricing When you create a Sponsored Brand ad, it shows the lowest bid price that your competitor is willing to pay per click (CPC). You can pick any CPC and enter a daily budget. However, if another seller has already selected your target competitor in a Sponsored Brand Campaign, they will see the CPC and daily budget that you chose for your ad. ### Cost Per Click (CPC) You can choose a maximum bid of up to $0.01 higher than your competitor’s existing CPC. So, for example, if your best-selling BBQ grill costs $50 and Brand X has already claimed your competitor’s listing, you can set your CPC at $0.51 to rank higher in search results. ### Daily Budget You can choose a daily budget based on how much you pay per click. The minimum daily budget is $1.00, or the equivalent in local currency. ## Benefits of Amazon Sponsored Brands for Sellers Offering a product in the same space as competitors with similar items can help you gain customers that otherwise would have chosen your competitors if they hadn’t seen your listing. In addition, you can set the Sponsored Brands to run on specific competitors' pages so that your ads don’t overlap. You can see what your competition is advertising and tailor your ads accordingly. Sponsored Brands rank higher on searches which ultimately leads to more engagement. Amazon Sponsored Brands are becoming increasingly popular for merchants and are particularly useful for sellers with lower-priced items. When it comes to getting more views on your products, Sponsored Brands can be pretty valuable in this regard. ## Why You Should Consider Using Sponsored Brands Amazon Sponsored Brand ads provide you with a unique opportunity to promote your products and grow your online presence. Firstly, the ad will show your product next to other competitors, which means more exposure and potential sales for yourself. Plus, by sending customers to your Brand Store, you can encourage more repeat purchases by driving additional interest in your other products. ![Amazon Sponsored Brands ad for a bike](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/sponsored-ads-bike.jpg?width=1200&name=sponsored-ads-bike.jpg) Secondly, they are easy to set up and self-manage, so you can update your campaign as needed without any involvement from Amazon or other third parties. And finally, not only are they affordable, but the competitive intelligence they provide allows you to create advertisements on par with what others in the market are offering. ## How to Set Up a Sponsored Brand Campaign 1. First, set your campaign duration and budget. 2. Next, create your ad. Customize it with a good headline and whatever products you want to feature. 3. Now it's time to focus your attention on which keywords to target and how much you want to bid for clicks. 4. Finally, submit your ad to Amazon for review. This process can take up to 72 hours. ## Get Ahead of the Competition Today Many Amazon sellers are not aware of this marketing opportunity yet, so if you're reading this, you’re probably already ahead of a lot of your competition. Hopefully this has given you a good idea of how Amazon's Sponsored Brands work and will aid you in continuing to grow your business! [![Illustration of checklist with text, "Amazon brand monitoring checklist" above button with text, "Get the checklist"](https://no-cache.hubspot.com/cta/default/5147382/8cd55a52-7d2a-43f2-a674-76aab77edea3.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/8cd55a52-7d2a-43f2-a674-76aab77edea3) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on September 2, 2021, updated November 29, 2021 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Advertising [![Laptop displaying Amazon product listings with sale icons and the text ‘Black Friday Power Moves for Amazon Sellers’ on a Black Friday–themed background](https://www.ecomengine.com/hubfs/images/featured/blog/black-friday-for-amazon-sellers.png) ](https://www.ecomengine.com/blog/black-friday-amazon-seller-strategies) ### [Black Friday Power Moves for Amazon Sellers](https://www.ecomengine.com/blog/black-friday-amazon-seller-strategies) November 4, 2025 | [![Illustration of Amazon listing with ad and text, "Maximizing ROI for Amazon ad campaigns"](https://www.ecomengine.com/hubfs/images/featured/blog/maximizing-roi-for-amazon-ad-campaigns.png) ](https://www.ecomengine.com/blog/amazon-ad-campaigns) ### [Improving Amazon Ad Campaigns to Maximize ROI](https://www.ecomengine.com/blog/amazon-ad-campaigns) January 21, 2025 | [![Bar chart with money trending downwards with text, "Amazon PPC advertising mistakes"](https://www.ecomengine.com/hubfs/images/featured/blog/amazon-ppc-advertising-mistakes.png) ](https://www.ecomengine.com/blog/amazon-ppc-advertising-mistakes) ### [6 Mistakes to Avoid with Your Amazon PPC Advertising](https://www.ecomengine.com/blog/amazon-ppc-advertising-mistakes) June 27, 2023 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. All Rights Reserved. eComEngine®, FeedbackFive®, RestockPro®, and SellerPulse® are trademarks or registered trademarks of eComEngine, LLC. Amazon's trademark is used under license from Amazon.com, Inc. or its affiliates. *We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Nolan Koziol" }, "dateModified" : "2021-11-29", "datePublished" : "2021-09-02", "description" : "Discover what Amazon Sponsored Brands can do for your business and how best to implement them.", "headline" : "What are Amazon Sponsored Brands?", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-sponsored-brands.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-sponsored-brands", "@type" : "WebPage", "description" : "Discover what Amazon Sponsored Brands can do for your business and how best to implement them." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ``` ```json { "@context" : "https://schema.org/", "@type" : "HowTo", "name" : "How to Set Up a Sponsored Brand Campaign", "step" : [ { "@type" : "HowToStep", "text" : "First, set your campaign and budget." }, { "@type" : "HowToStep", "text" : "Next, create your ad. Customize it with a good headline and whatever products you want to feature." }, { "@type" : "HowToStep", "text" : "Now it's time to focus your attention on which keywords to target and how much you want to bid for clicks." }, { "@type" : "HowToStep", "text" : "Finally, submit your ad to Amazon for review. This process can take up to 72 hours." } ] } ```