What is FeedbackFive?

FeedbackFive is an affordable software tool used by Amazon merchants to track, manage, and improve their seller and product reputations. Trusted by tens of thousands of Amazon sellers since 2007, FeedbackFive automatically follows up with buyers to request feedback and reviews on your behalf with Amazon compliant messages. You can also monitor reviews for your own ASINs (and competitor ASINs), get alerts for new feedbacks and reviews received, automate scheduling for the Amazon Request a Review message, exclude orders, and more. Detailed analytics provide a big picture view of how each of your campaigns are performing, from orders received and emails sent to feedbacks, written reviews, and ratings received as a result of your requests.

Why do I need a tool to request Amazon feedback and reviews?

Personalized automation saves time and helps you get your feedback or product review request in front of buyers at the right time, every time. Your seller feedback rating informs potential buyers about your reliability as a merchant. It can affect your ability to win the Buy Box. In some cases, it can even affect your ability to sell on the Amazon marketplace. FeedbackFive, along with good customer service practices, can protect and enhance your reputation on Amazon. It can help safeguard you from the effects of occasional negative ratings. And, most importantly, good feedback helps boost your sales! Product reviews provide information about how your products are perceived by buyers. Reviews offer social proof for prospective customers and also directly impact your sales; generally, the more reviews you have, the better your product will rank in Amazon’s search algorithm.

How can FeedbackFive improve my Amazon feedback and reviews?

Over 90% of Amazon buyers typically fail to leave feedback. In addition, customers with a negative experience are more motivated to leave feedback. That leaves you with a large number of satisfied buyers who are not leaving positive ratings. FeedbackFive automatically sends a feedback or review request to buyers based on your criteria. Simply sending a request can help you get more reviews and feedback, which will improve your overall rating on the Amazon marketplace and limit the effect of occasional negative ratings. Proactive communication can also let your customers know that you care about their buying experience.

Does Amazon permit this type of customer communication?

Yes. Amazon allows sellers to send proactive Permitted Messages for a number of reasons, including to request a product review, seller feedback, or both. You can use FeedbackFive to automatically trigger the Amazon Request a Review button for your orders. These requests are sent to buyers by Amazon on your behalf. They are always 100% compliant with all of Amazon’s policies. If you prefer to send a customized message, it is important to note that Amazon policy does not permit sending marketing messages to customers. Consult all of Amazon’s policies regarding Buyer-Seller Messaging, feedback, and product reviews to be sure your messaging is compliant. The FeedbackFive team is also available to discuss your product review strategy and answer any questions you have about how to request reviews.

How do feedback and product review alerts work?

You can enable SMS or email notifications for both feedback and product review ratings. If you receive a negative rating, these alerts help you take action quickly to resolve the issue when possible.

How do I add ASINs for product review monitoring?

Go to the Product Reviews page in your FeedbackFive account and click Add/Remove ASINs. Select items from your catalog or paste ASINS directly into the list on the left. Click save. It’s that easy! The reviews left on those ASINs in the past 90 days will be imported into FeedbackFive. You can monitor ASINs you are currently selling or considering selling. You can also monitor competitor ASINs. FeedbackFive's detailed analytics make it easy to understand review trends and identify problem ASINs.

What is the difference between Buyer-Seller Messaging and Request a Review?

Using the Amazon Buyer-Seller Messaging system with FeedbackFive allows you to send branded messages to request seller feedback or a product review. Because these messages can be customized, it is possible to inadvertently violate Amazon policy. If you choose to send a custom message, be sure to review all related Amazon guidelines. The Amazon Request a Review system offers an alternative way to request ratings. FeedbackFive allows you to trigger official Amazon rating requests using the same system behind the Request a Review button in Seller Central. The messages cannot be edited, so you will always use Amazon’s preferred messaging to request reviews with this method. This allows you to ensure that your messages are always completely compliant with Amazon policies. By scheduling automation with FeedbackFive, you can truly “set it and forget it” with this system. You can also select the timing of these requests and exclude any orders or ASINs as needed. See the reviews, ratings, and feedbacks generated from these and other requests on the Campaign Analytics page.

How does FeedbackFive’s Request a Review feature compare to browser extensions?

Unlike browser extensions, we don't use your Seller Central login to automate clicking the Request a Review button. Instead, we use a secure, authorized Amazon connection to achieve the same goal. Also, you can use flexible campaign rules to segment your audience, choose message timing, exclude specific products or buyers, and more, completely automatically. Sending emails to buyers with traditional Buyer-Seller Messaging templates is still allowed by Amazon. FeedbackFive continues to provide this option for sellers who would like to send more personalized requests.

How can I measure the success rate achieved with FeedbackFive?

The Campaign Analytics page shows you how your FeedbackFive requests are impacting your Amazon reputation. Choose your campaign and timeframe and then select which metric you’d like to measure: feedback, written reviews, one-tap product ratings, average product rating, or positive feedback percentage. You'll also see which products are getting the best ratings and which might be causing buyers to leave negative seller feedback, hurting your overall seller reputation. Use this data to understand your buyers' opinions, adjust your email strategy, and even make product catalog improvements.

What international marketplaces does FeedbackFive support?

FeedbackFive supports 16 Amazon marketplaces: Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Netherlands, Poland, Singapore, Spain, Sweden, Turkey, UAE, UK, and US. If you sell on more than one Amazon marketplace, you can add additional stores to your FeedbackFive account. You can easily toggle between stores to manage campaigns for each marketplace.

Do you have email templates that are ready to go?

Yes, we have three great options to help you get started. You can use the Amazon Feedback and Review Request template to schedule automation for the Amazon Request a Review system. These messages cannot be customized, but since Amazon controls the messaging it is guaranteed to be compliant with the latest policies. If you prefer branding or customizing your messages, we provide a seller feedback request template as well as a product review request template. We recommend only sending one message per order. You can tailor the language to your liking, but be sure to avoid including a marketing message, external links, or anything else that violates Amazon’s guidelines for communicating with buyers. Setting up your FeedbackFive account is easy and takes just a few minutes. We also offer one-on-one onboarding support to help you start requesting feedback and reviews quickly.

What happens if I need to send more emails than my plan allows?

FeedbackFive is a monthly subscription, so you can change your plan level any time based on your business needs. Select your plan based on the features you need and the number of emails available. You’ll receive alerts when you’re near your monthly email limit. You also have the option to upgrade to a higher volume plan or pay a low per email overage fee during high traffic times, such as Q4.

How many emails can your system support?

FeedbackFive supports large volume sellers with Enterprise plan levels that go up to 1,000,000 emails per month. If you need to send more emails, please contact us.

Can vendors use FeedbackFive?

Yes! Although Amazon’s API does not support feedback or review requests for 1P merchants, vendors can monitor reviews with FeedbackFive. Simply sign up for a free account and pay for the ASINs you wish to monitor.

Why should I be monitoring Amazon reviews?

Tracking product reviews is an important part of your Amazon seller reputation management strategy. Product review monitoring can help you ensure that your product quality is meeting customer expectations, provide you with ideas for product improvements or possible bundle items, and provide insight into a product’s lifecycle stage. Monitoring competitor ASINs provides key intelligence to make your products stand out from the crowd.

SellerPulse™ Listing Alerts for Amazon Sellers

Get competitive intel
SellerPulse includes a detailed Buy Box report with winning and losing offer details including seller name, seller rating, and price. Quickly see how you measure up to the competition and identify changes that could help you win the Buy Box.

Find out when the Buy Box is suppressed
Learn when you win or lose the Buy Box. Buy Box loss alerts also let you know who is winning the Buy Box now, or when the Buy Box is suppressed. You can even see when the competitive pricing threshold impacts your listing on Amazon.

At-a-glance inventory planning
Quickly see the current status of your FBA inventory with an overview of fulfillable, inbound, unfulfillable, and reserved units as well as units sold and days of supply. Identify SKUs subject to the low-inventory-level fee with the most comprehensive report on the market. Get FBA returns insights with the returns report.

Amazon inventory alerts
Get notified when your product's FBA dimensions change so you can request new measurements if appropriate. The FBA low-inventory-level fee alert lets you know when your inventory is below 28 days of supply at FBA.

Compare All Features and Plans

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Lite Basic Pro Enterprise

	Lite	Basic	Pro	Enterprise
Email Management
Monthly emails included	50	250	1500	8,000 - 1,000,000+
# of Email Campaigns	3	3	10	Unlimited
Send feedback and review request emails via Buyer-Seller Messaging
Automate official Amazon Request a Review messages
Manually exclude orders from solicitation
Basic timing capabilities (time of day, days after order, etc.)
Advanced timing capabilities (days after delivery)
Auto-exclusions (Late Orders, Refunded Orders, Out of Country)
Advanced campaign rules (Segment by ASIN, Fulfillment Channel, geography, etc.)
Email overage fees (price per email, over plan limit)	N/A	N/A	$0.0075	as low as $0.0009 ($0.0075 - 0.0009)
Feedback
Supports Amazon.com, .ae, .ca, .com.au, .com.br, .com.mx, .co.uk, .de, .es, .fr, .in, .it, .nl, .pl, .se, .sg, and .tr.
Reputation management dashboard
Feedback analytics over 7, 30, and 90 days
Export feedback to .CSV file
Feedback alerts by email and text
Automated workflow for resolving feedback issues
Product Reviews
Supports Amazon.com, .ae, .ca, .com.au, .com.br, .com.mx, .co.uk, .de, .es, .fr, .in, .it, .nl, .pl, .se, .sg, and .tr.
Monitor your own ASINs
Monitor competitor ASINs
Free ASINs included with plan	2	2	5	10
Track up to 10,000 ASINs
Review analytics over 7, 30, and 90 days
Export feedback to .CSV file
Review alerts by email and text
Email Content
Pre-built Amazon TOS compliant email templates for feedback and review requests
Professionally translated default email templates
Advanced HTML editor
Feedback removal request email template
Customize with your logo
Targeted links for buyers to leave feedback or reviews
Insert product specific content
Include attachments such as PDF files
Customizable CTA buttons
Administrative
Daily email summary of your feedback and review activity
Complete history of FeedbackFive activity for each order
Manage multiple stores
Unlimited users
Support
In-app onboarding
Self-Service Help Center
Email
Chat
Phone
Personal kick-start session with an account advisor
One-on-one account optimization calls

What happens if my Amazon listing is search suppressed?

Search suppression means your listing is not visible in customer search, so shoppers can't find it. Search suppression can quickly lead to lost sales.

Amazon doesn't send notifications for search-suppressed listings, but SellerPulse does. You'll receive an alert when your listing is suppressed so you can log into Seller Central and resolve the issue as soon as possible.

How does the Buy Box impact my sales on Amazon?

More than 80% of Amazon sales are made through the Buy Box, sometimes also called the Featured Offer. Losing the Buy Box typically results in lost sales. You can also be Buy Box suppressed if your product is offered at a lower price on another eCommerce platform. SellerPulse notifies you when this happens with Buy Box monitoring features.

What can I do about listing hijacking?

How does Amazon notify you of suspicious activity? You may see alerts in your Seller Central dashboard for certain activities, but you need to be extremely vigilant. Amazon listing monitoring alerts can help you become aware of listing issues faster. Be prepared to investigate the possible hijacker(s) and collect information so you can send a cease and desist letter and report them to Amazon.

Can I monitor and receive alerts for new product reviews?

Review monitoring can be added to your SellerPulse plan for as little as an additional $10.00 more, covering up to 50 ASINs.

Can I export the events detected by SellerPulse?

You can export the events detected by SellerPulse within the last 7 days in CSV format.

What reports are available in SellerPulse?

SellerPulse includes several dashboards and reports with insights to help you make business decisions:

Buy Box report
FBA inventory planning dashboard
Low-inventory-level fee insights
Aged inventory surcharge insights
FBA returns report

Why should I care about listing content changes?

Listing content changes can signal possible hijacker activity on your listing. They can also alert you to unauthorized sellers. An automatic Amazon listing change tracker can notify you of any changes to your listing.

Additionally, changes to your item dimensions may be inaccurate and could cause your product to be categorized in a different size tier, costing you more money in FBA fees. Get notified when your product dimensions change with SellerPulse so you can request having your product measured again if needed.

How will I receive alerts from SellerPulse?

Alerts are sent via email and include recommendations so you can act right away. You can choose whether to receive individual alerts or a daily digest. You can also select which products you'd like to receive alerts for.

How many ASINs can I monitor with SellerPulse?

All SellerPulse plans allow for monitoring unlimited ASINs in your product catalog on Amazon.

When does a listing get flagged as an adult by Amazon?

Listings are flagged as 'Adult' on Amazon when they contain words linked to adult content, affecting their search result visibility. However, this process can sometimes misclassify products and be exploited by hijackers to harm top-selling items. SellerPulse includes an alert to let you know when your listing is classified as adult.

Do you offer a multi-product discount?

Absolutely! Combine the brand protection power of SellerPulse with FeedbackFive's review automation and management features and save. See pricing details here.

FeedbackFive Features

RestockPro Features

SellerPulse Features

FeedbackFive Features

RestockPro Features

SellerPulse Features

Amazon Seller Insights and Alerts

New SellerPulse Features!

Build and Protect Your Reputation on Amazon.

Operational Analytics for FBA

SellerPulse Pricing

What We Do

Inbound Marketing

Inbound Marketing

Inbound Marketing

SellerPulse Pricing

Build and Protect Your Reputation on Amazon.

Listing Health & Brand Protection

SellerPulse includes:

Save up to 20% by bundling SellerPulse with FeedbackFive's top-rated review automation features.

Protect Your Listings & Buy Box Status

Amazon Listing Alerts

Buy Box Tracking

Avoid Unnecessary FBA Fees

SellerPulse supports Amazon marketplaces in the United States and the following countries:

How SellerPulse Works

Connect to your Seller Central account

Choose which events you want to be alerted about

Receive email alerts with recommendations as changes occur

Start Protecting Your Listings Today

FeedbackFive Pricing Plans

FAQs

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