Question 1

What is FeedbackFive?

Accepted Answer

FeedbackFive is an affordable software tool used by Amazon merchants to track, manage, and improve their seller and product reputations. Trusted by tens of thousands of Amazon sellers since 2007, FeedbackFive automatically follows up with buyers to request feedback and reviews on your behalf with Amazon compliant messages.

You can also monitor reviews for your own ASINs (and competitor ASINs), get alerts for new feedbacks and reviews received, automate scheduling for the Amazon Request a Review message, exclude orders, and more. Detailed analytics provide a big picture view of how each of your campaigns are performing, from orders received and emails sent to feedbacks, written reviews, and ratings received as a result of your requests.

Question 2

Why do I need a tool to request Amazon feedback and reviews?

Accepted Answer

Personalized automation saves time and helps you get your feedback or product review request in front of buyers at the right time, every time.

Your seller feedback rating informs potential buyers about your reliability as a merchant. It can affect your ability to win the Buy Box. In some cases, it can even affect your ability to sell on the Amazon marketplace. FeedbackFive, along with good customer service practices, can protect and enhance your reputation on Amazon. It can help safeguard you from the effects of occasional negative ratings. And, most importantly, good feedback helps boost your sales!

Product reviews provide information about how your products are perceived by buyers. Reviews offer social proof for prospective customers and also directly impact your sales; generally, the more reviews you have, the better your product will rank in Amazon’s search algorithm.

Question 3

How can FeedbackFive improve my Amazon feedback and reviews?

Accepted Answer

Over 90% of Amazon buyers typically fail to leave feedback. In addition, customers with a negative experience are more motivated to leave feedback. That leaves you with a large number of satisfied buyers who are not leaving positive ratings.

FeedbackFive automatically sends a feedback or review request to buyers based on your criteria. Simply sending a request can help you get more reviews and feedback, which will improve your overall rating on the Amazon marketplace and limit the effect of occasional negative ratings. Proactive communication can also let your customers know that you care about their buying experience.

Question 4

Does Amazon permit this type of customer communication?

Accepted Answer

Yes. Amazon allows sellers to send proactive Permitted Messages for a number of reasons, including to request a product review, seller feedback, or both.

You can use FeedbackFive to automatically trigger the Amazon Request a Review button for your orders. These requests are sent to buyers by Amazon on your behalf. They are always 100% compliant with all of Amazon’s policies.

If you prefer to send a customized message, it is important to note that Amazon policy does not permit sending marketing messages to customers. Consult all of Amazon’s policies regarding Buyer-Seller Messaging, feedback, and product reviews to be sure your messaging is compliant. The FeedbackFive team is also available to discuss your product review strategy and answer any questions you have about how to request reviews.

Question 5

How do feedback and product review alerts work?

Accepted Answer

You can enable SMS or email notifications for both feedback and product review ratings. If you receive a negative rating, these alerts help you take action quickly to resolve the issue when possible.

Question 6

How do I add ASINs for product review monitoring?

Accepted Answer

Go to the Products page in your FeedbackFive account and click Track ASINs. Select items from your catalog or paste ASINS directly into the modal. Click save. It’s that easy! The reviews left on those ASINs in the past 90 days will be imported into FeedbackFive.

Whether you're a 1P or 3P merchant, you can monitor ASINs you are currently selling or considering selling. You can also monitor competitor ASINs. FeedbackFive's detailed analytics make it easy to understand review trends and identify problem ASINs.

Question 7

What is the difference between Buyer-Seller Messaging and Request a Review?

Accepted Answer

Using the Amazon Buyer-Seller Messaging system with FeedbackFive allows you to send branded messages to request seller feedback or a product review. Because these messages can be customized, it is possible to inadvertently violate Amazon policy. If you choose to send a custom message, be sure to review all related Amazon guidelines.

The Amazon Request a Review system offers an alternative way to request ratings. FeedbackFive allows you to trigger official Amazon rating requests using the same system behind the Request a Review button in Seller Central. The messages cannot be edited, so you will always use Amazon’s preferred messaging to request reviews with this method. This allows you to ensure that your messages are always completely compliant with Amazon policies.

By scheduling automation with FeedbackFive, you can truly “set it and forget it” with this system. You can also select the timing of these requests and exclude any orders or ASINs as needed. See the reviews, ratings, and feedbacks generated from these and other requests on the Campaign Analytics page.

Question 8

How does FeedbackFive’s Request a Review feature compare to browser extensions?

Accepted Answer

Unlike browser extensions, we don't use your Seller Central login to automate clicking the Request a Review button. Instead, we use a secure, authorized Amazon connection to achieve the same goal. Also, you can use flexible campaign rules to segment your audience, choose message timing, exclude specific products or buyers, and more, completely automatically.

Sending emails to buyers with traditional Buyer-Seller Messaging templates is still allowed by Amazon. FeedbackFive continues to provide this option for sellers who would like to send more personalized requests.

Question 9

How can I measure the success rate achieved with FeedbackFive?

Accepted Answer

The Campaign Analytics page shows you how your FeedbackFive requests are impacting your Amazon reputation. Choose your campaign and timeframe and then select which metric you’d like to measure: feedback, written reviews, one-tap product ratings, average product rating, or positive feedback percentage.

You'll also see which products are getting the best ratings and which might be causing buyers to leave negative seller feedback, hurting your overall seller reputation. Use this data to understand your buyers' opinions, adjust your email strategy, and even make product catalog improvements.

Question 10

What international marketplaces does FeedbackFive support?

Accepted Answer

FeedbackFive supports 16 Amazon marketplaces: Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Netherlands, Poland, Singapore, Spain, Sweden, Turkey, UAE, UK, and US. If you sell on more than one Amazon marketplace, you can add additional stores to your FeedbackFive account. You can easily toggle between stores to manage campaigns for each marketplace.

Question 11

Do you have email templates that are ready to go?

Accepted Answer

Yes, we have three great options to help you get started. You can use the Amazon Feedback and Review Request template to schedule automation for the Amazon Request a Review system. These messages cannot be customized, but since Amazon controls the messaging it is guaranteed to be compliant with the latest policies.

If you prefer branding or customizing your messages, we provide a seller feedback request template as well as a product review request template. We recommend only sending one message per order. You can tailor the language to your liking, but be sure to avoid including a marketing message, external links, or anything else that violates Amazon’s guidelines for communicating with buyers. Setting up your FeedbackFive account is easy and takes just a few minutes. We also offer one-on-one onboarding support to help you start requesting feedback and reviews quickly.

Question 12

What happens if I need to send more emails than my plan allows?

Accepted Answer

FeedbackFive is a monthly subscription, so you can change your plan level any time based on your business needs. Select your plan based on the features you need and the number of emails available. You’ll receive alerts when you’re near your monthly email limit. You also have the option to upgrade to a higher volume plan or pay a low per email overage fee during high traffic times, such as Q4.

Question 13

How many emails can your system support?

Accepted Answer

FeedbackFive supports large volume sellers with Enterprise plan levels that go up to 1,000,000 emails per month. If you need to send more emails, please contact us.

Question 14

Can vendors use FeedbackFive?

Accepted Answer

Yes! Although Amazon’s API does not support feedback or review requests for 1P merchants, vendors can monitor reviews with FeedbackFive. Simply sign up for a free account and pay for the ASINs you wish to monitor.

Question 15

Why should I be monitoring Amazon reviews?

Accepted Answer

Tracking product reviews is an important part of your Amazon seller reputation management strategy. Product review monitoring can help you ensure that your product quality is meeting customer expectations, provide you with ideas for product improvements or possible bundle items, and provide insight into a product’s lifecycle stage. Monitoring competitor ASINs provides key intelligence to make your products stand out from the crowd.

FeedbackFive Features

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