--- title: What is Amazon A+ Premium Content and Who Can Use It? description: Have you heard of Amazon A+ Premium Content? Keep reading to learn more about the program, including who can use it and how it differs from A+ Content. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-a-plus-premium-content.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts 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](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/pricing#restockpro) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-a-plus-premium-content#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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  | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # What is Amazon A+ Premium Content and Who Can Use It? [![Katy Luxem](https://www.ecomengine.com/hubfs/images/headshots/external/katy-luxem.jpg)](https://www.ecomengine.com/blog/author/katy-luxem) By [Katy Luxem](https://www.ecomengine.com/blog/author/katy-luxem) *Editor's note: In early August 2022, Amazon announced a new Premium A+ Content promotion. Brand owners enrolled in the Amazon Brand Registry are now eligible to create this content at no additional cost during an extended promotional period. Learn more in [Seller Central](https://sellercentral.amazon.com/gp/headlines.html?id=GKYHLBVUF24PEU79).* With 6.3 million Amazon sellers worldwide, competition is at an all-time high. With sellers and vendors looking to differentiate themselves and gain a bigger edge, A+ Content is a fantastic option. It’s free for brand owners and vendors, simple to use, and allows you a lot more space and flexibility to expand your content. Then, taking it one step further, some sellers have access to Amazon A+ Premium Content. This is an invite-only program available to very large brand owners through Vendor Central. It’s an attractive option, but only for some businesses. This article will explain the basics of A+ Premium and how it can be used on Amazon. ## What is Amazon A+ Content? Basic content on Amazon includes a title, feature bullets, and a product description. A+ Content is additional content, on top of the basics, for [Brand Registry](https://www.ecomengine.com/amazon-brand-registry) sellers and vendors. A+ Content was formerly known as Enhanced Brand Content (EBC) because it did exactly that — it enhanced the customer experience with even more content options. It allows you visually compelling options across 5 slots on your detail page, up to 970px in width. Within this, you can choose from 12 different types of content. This mobile-friendly content can be used to answer common customer questions, elaborate on how to use the product, discuss how it can be distinguished from the competition, and share your [brand story](https://www.ecomengine.com/blog/amazon-brand-story). Available options include comparison charts and large images that can be designed to your brand’s standards. Amazon claims that regular A+ Content can boost your conversion anywhere from 3 to 10% while Premium A+ can increase this to around 15%. A+ Content is free for Professional Sellers and [vendors](https://www.ecomengine.com/blog/vendors-on-amazon) enrolled in the Amazon Brand Registry and can be accessed through Seller Central or Vendor Central. *Editor's note: Amazon announced [eligibility requirements](https://sellercentral.amazon.com/gp/headlines.html?ref=nswg_scgw_GCC6TPQVVAUURLD3_en_US_0_nslp) in October 2023. To be eligible for Premium A+ Content, you'll need to have a Brand Story module published on all brand-owned product listings and you need to have five approved A+ Content modules over the past year. When your brand is enrolled and eligible, you'll receive a banner notification in the A+ Content Manager.* ## What is Amazon A+ Premium Content? Amazon A+ Premium Content is sometimes referred to as A++ Content because it builds upon regular A+ Content. ![A+ Content Manager content selection window in Seller Central](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/a-plus-content-manager-content-selection.png?width=1200&name=a-plus-content-manager-content-selection.png) Premium A+ Content fills your detail page with even more interactive options to be incredibly visually appealing. On top of the 12 basic A+ Content types, Premium A+ Content offers 16 different modules to choose from. It also allows for up to 7 slots of content, up to 1464px wide. Other options include: - Video (full-width) - Video with text - Carousel modules - Images with hotspots - Images with background text - Interactive comparison charts ![Amazon A+ Premium Content modules for adding hotspots, a navigation carousel, and Q&A](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/premium-a-plus-content-modules.jpg?width=1200&name=premium-a-plus-content-modules.jpg) Premium A+ Content comes at a cost. Because it’s exclusive and invite-only, the costs are negotiated between the brand and the vendor manager at Amazon. Usually, this will cost between $250,000 to $500,000 per year. ## Why You Should Use A+ Content When it comes to designing and executing a page layout, there are benefits and drawbacks to both A+ Content and Premium A+ Content. For Premium, the large width is striking and visually appealing to customers. It’s important that brands investing in Amazon A+ Premium Content also capitalize on the opportunity by using design and copywriting resources to the fullest. See how clean and organized this page looks? This was clearly done by a professional. ![Enhanced product description on Amazon for a Panasonic hair removal device](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/premium-a-plus-content-images-with-text.jpg?width=502&name=premium-a-plus-content-images-with-text.jpg) That being said, the modules available for Premium A+ *are* very image-heavy. One of the main cons of Premium A+ is that there is a distinct lack of text modules to use. This can be a drawback when thinking about SEO. Like basic A+ Content, the pages are not indexed to appear in search results on Amazon, but they are on Google. When done well, both types of pages will have a nice balance of [beautiful images and rich, easy-to-read text](https://www.ecomengine.com/webinars/amazon-product-photography). The images used should show off the product. Lifestyle images are helpful for this. Many vendors choose to use Premium A+ Content for the video alone, as it’s a feature that resonates with customers and is one of the main benefits of Premium A+. A+ Content gives your listings a boost by providing better customer information, a comprehensive brand experience, increased SEO, and better conversion. The detailed information and better customer experience can also increase customer confidence and decrease returns. ## Need Help with Your Amazon Content? While Premium A+ Content is expensive and invite-only, it may be worth paying for if you fully use it to your advantage. Amazon claims that regular A+ Content can boost your conversion anywhere from 3 to 10% while Premium A+ can increase this to around 15%. As a full-service agency specializing in Amazon, eCommerce Nurse handles account management as well as basic listing content, A+ Content, and Premium A+ Content for a variety of clients. If you need help with your vendor account or require more information on services to assist you with A+ Content, please [contact us](https://ecommercenurse.com/contact/). A+ content aplus content a plus content a+ content [![Free Amazon A+ Content checklist with Get Your Copy button](https://no-cache.hubspot.com/cta/default/5147382/ca65c1d4-27f8-4539-b966-5d091f13d61c.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/ca65c1d4-27f8-4539-b966-5d091f13d61c) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on August 18, 2021, updated February 21, 2025 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Amazon [![12:53 AMClaude responded: Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-scorecard.png) ](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) ### [The Prime Day Profit Scorecard: 10 Metrics Amazon Sellers Should Watch Daily](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) June 24, 2026 | [![Illustration of an upward trend chart and reviews, with text reading "Prime Day Review Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-review-strategy.png) ](https://www.ecomengine.com/blog/prime-day-review-strategy) ### [Prime Day Review Strategy: Turn the Traffic Spike Into Long-Term Trust](https://www.ecomengine.com/blog/prime-day-review-strategy) June 22, 2026 | [![Downloadable PDF cover with title "Prime Day Profit Protection Checklist"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-protection-checklist.png) ](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) June 8, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Katy Luxem" }, "dateModified" : "2025-02-21", "datePublished" : "2021-08-18", "description" : "Have you heard of Amazon A+ Premium Content? Keep reading to learn more about the program, including who can use it and how it differs from A+ Content.", "headline" : "What is Amazon A+ Premium Content and Who Can Use It?", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-a-plus-premium-content.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-a-plus-premium-content", "@type" : "WebPage", "description" : "Have you heard of Amazon A+ Premium Content? Keep reading to learn more about the program, including who can use it and how it differs from A+ Content." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```