Originally published on May 30, 2017, updated January 17, 2020
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Whether you are new to selling on the Amazon marketplace or have been doing it for a while, you’re going to want to understand how brand gating works. In our recent webinar, Dan Meadors of The Wholesale Formula explained strategies for success.
Although policy changes can be challenging at first, Meadors noted that brand ungating provides a great opportunity for sellers. “All Amazon changes are to benefit the customers, which do benefit the sellers. If you think about this, it [brand gating] also helps you develop better relationships with your manufacturers. For example – to avoid counterfeiting,” he said.
If you want to become an authorized seller, you must follow the proper procedure. You'll need three invoices or a letter of authorization from the manufacturer. As Meadors explained, this authorization process helps to filter bad sellers out of the business, so it’s actually helpful to all of us.
There are two ways to prepare your paperwork. Meadors provided very specific instructions on exactly what you need for a successful brand gating application.
As Meadors put it, "The more info, the better!" If you're providing invoices from the manufacturer in order to get a brand ungated, the following details must be included:
Remember these important tips when gathering your manufacturer invoices:
This is Dan’s favorite way to become an authorized seller because it is very simple. He noted that it's important to be upfront with vendors about where you are selling their products. That makes it much easier to ask for a letter.
Here's what the letter must include:
To find out more about what you need to know about brand gating, watch our round table conversation here.
Originally published on May 30, 2017, updated January 17, 2020
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
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