How to Request Customer Feedback on Amazon

What's your approach to Amazon feedback solicitation?

If you're like most Amazon merchants, you probably use one of two methods: manual or automated.

In this post, we'll share a brief overview of each process. We'll also examine whether or not automation makes financial sense for your business.

How to Request Customer Feedback on Amazon with Buyer-Seller Messaging

For over a decade, Amazon merchants have been able to manually request feedback via their Seller Central accounts. Doing so is a great way to get your seller reputation on the map. It's also a fairly straightforward process. To solicit feedback, simply follow these steps:

1. Log into your Seller Central account
2. Identify the order for which you wish to send a request
3. Click the order
4. Click on the buyer's name within the order
5. Select contact reason
6. Compose and send your message

For a more convenient option, Amazon does permit sellers to use their own email accounts when contacting buyers. To do this, copy the encrypted email address that appears after step three of the aforementioned process. Paste the email address into your "To" field and proceed with composing the message. (Note: Although you're sending the email from your own account, the message still passes through Amazon's messaging service. This ensures that the contact info of both parties remains anonymous, and it also keeps Amazon in the loop.)

Whether sending via your Seller Central account or from your own inbox, you'll always want to comply with the Buyer-Seller Messaging Service guidelines. In particular, sellers are prohibited from offering any type of incentive in exchange for feedback.

Automating the Process: Using a Feedback Management System

Most sellers start requesting feedback via their Seller Central accounts. It's free and requires a minuscule learning curve. As order volume grows, however, manually requesting feedback becomes a significant investment in time and cost. Every hour spent sending requests is an hour diverted from more value-added activities, such as product research and sourcing, inventory management, and managing promotions.

For these reasons, some sellers turn to automated feedback management software, such as our very own FeedbackFive (get your free 14-day trial). Unlike your Seller Central account, which requires constant attention from you, FeedbackFive automates every aspect of Amazon feedback solicitation. Our system puts your solicitation engine on autopilot by delivering the following features:

• Prebuilt campaigns for requesting feedback, reviews, or both
• Customizable sending rules ("if this happens, then do that")
• Analytics that show your percentage of positive feedback over time
• Options for filtering and analyzing feedback data, including CSV export
• Ongoing, real-time Amazon order imports

Best of all, FeedbackFive requires as much (or as little) attention as you wish to provide. You can set up automation for the Request a Review message (which includes a request for seller feedback in addition to a product review) in seconds, confident that you will never violate any Amazon policies. Whether you choose to "set it and forget it" with this option or create customized requests, FeedbackFive offers detailed analytics and data to help you effectively manage your Amazon reputation.

Perhaps you need to improve your shipping turnaround time. Or, maybe customers love every aspect of the service you provide. With FeedbackFive, you have exactly the information you need to make better business decisions.

Automate Your Solicitation

Now that you know how to request customer feedback on Amazon the smart and easy way, you're probably pretty tired of your manual approach. If that's the case, consider trying FeedbackFive today. Save hundreds of hours of future work simply by enabling our tool. We offer a free plan for new sellers, and paid plans that start at only $9.99 per month. There are no contracts, and you can cancel at any time (but we know you won't!).