Amazon Feedback Request Email Template

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amazon-feedback-request-templateIt doesn't hurt to ask for feedback. In fact, research shows that requesting feedback can help Amazon merchants improve their seller reputations. Download this Amazon feedback request template to learn how to:

  • Request feedback the right way
  • Engage more buyers
  • Save time and reduce effort

Fill out the short form to download your free Amazon feedback email template.

What makes a great feedback request? Here are a few things to keep in mind:

Follow the Rules

As an Amazon seller, it is important to familiarize yourself with Amazon’s rules and guidelines. When it comes to requesting seller feedback, you should never offer incentives (including discounts and coupons) for buyers to provide or remove feedback. Always communicate in a professional manner using the Buyer Seller Messaging service. (Note that you can use a tool like FeedbackFive to send these requests; the software works with Amazon’s API to send your messages through Buyer Seller Messaging.)

Keep it Simple

Most customers are satisfied. But like everyone else, they are busy, easily distracted and not thinking about you or your business. To improve your odds of winning their attention, respect those facts and follow these tips when creating your feedback request message:

  • Be brief. This is a business note, not the annual holiday letter.
  • Look good. Add color, a simple image or logo to make the request more professional.
  • Be specific. Include details of your customer’s purchase (as per Amazon’s rules) to underscore the business at hand.
  • Time it right. Avoid being early or late. Sending soon after the item is delivered typically works well, as does early morning email delivery.

Ask for Feedback

You can drastically improve your odds of receiving feedback by asking for it. Be sincere, but also keep this in mind: Asking is not begging or pleading or cajoling. Just ask. It also helps to make it easy by giving your customers a direct link to the relevant Amazon page.

Download our free Amazon feedback request template to see an example of an effective message.