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Originally published on March 25, 2024, updated April 15, 2024
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Customer feedback is important to doing business well; it’s how you learn to improve. Selling on Amazon gives you access to a much larger customer base than you could likely reach on your own. But as a tradeoff, you don’t have as direct of a relationship with the customer. When customers often don't know what business they're buying from, getting their input can feel unattainable.
Seller feedback shows how customers view your Amazon shipping, packaging, and customer service practices. Amazon buyers rate their experience with your business from one to five stars. Getting four and five-star feedback ratings consistently means you have a better chance at Buy Box share.
One of the best ways to bring customer feedback within easier reach is with Amazon feedback software.
Amazon feedback software is a technology product designed to help third-party sellers more efficiently and effectively collect feedback from buyers through the Amazon platform.
The software lets you automate the process of requesting feedback from customers, making it possible to send hundreds of feedback requests in moments, rather than hours. And a good Amazon feedback software product will include features that help you apply best practices to increase your odds of success, while also staying within Amazon’s guidelines.
If you’re not sure whether Amazon feedback software is worth it for you, it offers a few key benefits that are worth considering.
At the most basic level, this is what Amazon feedback software is all about. The best way to get feedback from customers is to ask for it. Feedback software makes that an accessible option for all your orders. When you ask more customers to submit feedback and reviews, you’ll earn more of both.
Your Amazon feedback gives you useful intel on how your customers feel about your business. Are your products arriving on time and in the condition described in your listing? Do you respond to customer inquiries on time?
Amazon expects you to deliver a positive customer experience. If you're receiving a lot of negative seller feedback, it's a sign that something in your process needs to change. Amazon feedback provides beneficial insights into the customer perspective.
Feedback software helps you do more in less time. Automation enables you to send many feedback request emails without having to do any work—once you’ve set up your campaigns, your job is mostly done.
If the product you choose offers templates, the work of setting up your campaigns to begin with is minimal. You can confidently create feedback request emails that adhere to best practices and comply with all Amazon guidelines, then set them up to go out automatically.
When a customer is unhappy, you want to know right away. If you sell a lot on Amazon, monitoring every review and feedback rating promptly can feel impossible. Feedback software can send you an alert when you receive a negative rating so you can respond fast. The faster you can help resolve the problem, the more likely you are to salvage the situation and win back the customer’s goodwill (and a good rating and feedback score along with it).
The algorithm Amazon uses to determine which businesses will show up in customer searches and win the Buy Box takes feedback scores, reviews, and ratings all into account. Feedback software helps you maintain a strong performance in all those categories, which increases your odds of being the listing that shows up when a customer is searching for your products.
Beyond higher visibility, having the tools to quickly resolve issues as they arise helps you reduce negative reviews and ratings while increasing positive ones. Many customers consult reviews when deciding which product to buy. You can increase conversions by improving both the number and quality of your reviews and ratings.
More sales (followed by automated feedback requests) can lead to more reviews and conversions. It’s a valuable cycle for Amazon sellers, and one that feedback software makes much easier to achieve. Look for software that is included in the Amazon Selling Partner Appstore, such as FeedbackFive by eComEngine.
Feedback software isn’t something that only benefits the biggest businesses on Amazon. It's affordable and accessible to sellers of varying sizes. FeedbackFive helps Amazon sellers save time, improve their reputation, and grow sales. Give it a try for free and see for yourself.
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