Getting positive feedback and maintaining a great feedback score are essential for a successful Amazon seller. With so many other things to think about, however, most sellers simply don’t have time to solicit and manage feedback.
Amazon feedback software can be a powerful tool to help sellers acquire five-star ratings. But not all feedback management programs are equal. Here are five key things you should look for in choosing the right Amazon feedback software for your business.
A Robust Feature Set
The more features in the software, the less work for you! Feedback management software with a robust feature set will be more effective and save you more time than one that has only limited features and capabilities. Basic features include a feedback solicitation email template and automatic sending of these emails once a customer places an order.
Advanced features include the option to exclude certain orders or customers from feedback solicitation and options to configure specific dates or times for the emails to be sent. Other things to look for include the ability to send emails to request product reviews.
Support for International Marketplaces
For sellers who sell outside the U.S., it is important to have feedback management software that will also support Amazon’s international marketplaces. Ideally, you want one software tool to work for all your Amazon stores. FeedbackFive, offered by eComEngine, supports not only Amazon.com, but also Amazon’s .ca, .com.au, .co.uk, .de, .es, .in, .it, .fr and .mx seller accounts, with more on the way.
A Proven Track Record
You don’t want to experiment with your reputation on Amazon. Only trust your feedback management and Amazon data to a reliable, proven partner. FeedbackFive invented automated feedback management on Amazon. We have served thousands of Amazon sellers, and have sent more than one billion feedback solicitation emails. Be careful of committing feedback management to anyone other than experts.
A Scalable Platform
As your business grows, you will want software that grows with you. More orders will require more emails. FeedbackFive has multiple plan levels, accommodating everyone from mom-and-pop stores with less than 50 orders per month to sellers with tens of thousands of orders monthly. As you expand your business to include your own name-brand items, FeedbackFive supports you with product review requests and other advanced features. Whether you are just starting out or have a large company that needs sophisticated feedback and product review campaigns, FeedbackFive has the proven infrastructure and technology to support you as you grow.
If something goes sideways, or if you just have questions about how to best use the feedback management software, you will want a great customer support team that can resolve your issues fast. FeedbackFive has an excellent support team that is always just a quick chat, phone call or email away. Our friendly and knowledgeable staff are committed to bringing you the best user experience possible. Amazon sellers need a feedback management company that will stand behind their product. We are not just a software tool; we are real people who are available to support you, your business and your growth.
Originally published on November 5, 2015, updated August 12, 2019
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.