Getting Great Amazon Feedback Takes More Than Luck

by Becky Trowbridge

Are you struggling to get consistent Amazon feedback? Have you found yourself searching the ground for a lucky shamrock or other good luck charm?

The truth is, it takes more than luck to get great Amazon feedback. As Thomas Jefferson once said, "I'm a great believer in luck and I find the harder I work, the more I have of it." But you don't have to work too hard if you have the right toolkit. A service like FeedbackFive can take all the hassle out of feedback management.

Consistency is Key

The best way to get feedback is to ask for it. But doing so manually can quickly become a chore. You may feel like you’re throwing spaghetti at the wall to see what sticks. The truth is, consistent feedback requests will generate better results for your store than relying on manually-sent emails or even the sporadic solicitations sent by, Inc. ("Amazon").

You can customize your messages in FeedbackFive to reflect your brand’s personality and create a sense of connection with your customers. And, with the global opt-out feature, you never have to worry about soliciting someone who has already opted out of similar messages.

Cultivate Connection

Buyers are more likely to leave feedback if they feel a sense of connection with the seller. Consider sharing information about your business mission or origin. If you began selling on the Amazon marketplace to solve a common problem or support your family, your customers may identify with your story. Did you start manufacturing socks without toe seams after realizing that chafing from the sock seams was the root cause of many a toddler tantrum? Was your line of natural cosmetics developed out of necessity due to an allergic reaction to common makeup ingredients? How did your business get started? Weave in your story, but keep it short and sweet.

Commit some time to writing an effective feedback request message. Make sure that your email doesn’t feel impersonal. (This is a great time to ask a friend to give your feedback request templates a quick read for typos and overall tone.) You can use FeedbackFive’s features such as themed templates, subject line emojis, SKU-specific requests and the ability to link to a PDF to add extra flair to your message.

Resolve Negative Feedback

If you receive neutral or negative feedback, it’s important to act quickly. Many FeedbackFive users opt to receive email or text notifications to alert them to less-than-stellar feedback right away. By professionally addressing any concerns, merchants can often work to get negative feedback resolved.

Despite your best efforts, some customers may be unwilling to remove their negative ratings. That's OK, as receiving not-so-great feedback can often be beneficial for sellers (even though it is painful). Negative feedback can provide the information you need to make changes to keep your business running smoothly. Make sure to listen to your customers and do what you can to rectify a negative experience.

Make Your Own Luck with FeedbackFive

Want more luck with your feedback? Thomas Jefferson would probably suggest that you check out FeedbackFive. After all, our tool helps you get more results with less effort, allowing you to make your own luck by focusing on your most profitable tasks.

P.S. If you need to connect with buyers in other countries, you're in luck! FeedbackFive supports Amazon seller accounts in Australia, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom. Professionally translated templates are available. Our parent company, eComEngine, provides solutions for Amazon sellers in more than 100 countries worldwide.

Originally published on March 16, 2018, updated June 4, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.