What's your approach to Amazon feedback? Do you regularly send feedback requests? If not, you could be missing out. After all, if you're here to find out how to increase feedback on Amazon, asking for it is the best way to start!
There are two main ways to request feedback: manual or automated.
In this post, we'll share a brief overview of each process. We'll also examine whether or not automation makes financial sense for your business.
Amazon sellers can manually request feedback via their Seller Central accounts. Although Amazon allows sellers to request feedback, doing so via Seller Central is not recommended unless you're sending a combined request for a product review and seller feedback with the Request a Review message.
To send the message, log in to Seller Central and go to the Manage Orders page. Choose the order you'd like to send a request for. Click on the order to get to the Order Details page and then click the "Request a Review" button.
This message gets great results, but the downside is that it mostly focuses on the review request. If you're interested in how to increase feedback, it's not the most straightforward option.
You can use Buyer-Seller Messaging to send direct messages to buyers, but Amazon asks that you only use this feature when more information is needed to complete an order or to respond to customer service questions.
Most sellers start requesting feedback via their Seller Central accounts. It's free and requires a minuscule learning curve. As order volume grows, however, manually requesting feedback becomes a significant investment in time and cost. Every hour spent sending requests is an hour diverted from more value-added activities, such as product research and sourcing, inventory management, and managing promotions.
For these reasons, some sellers turn to automated feedback management software, such as our very own FeedbackFive (get your free 14-day trial). Unlike your Seller Central account, which requires constant attention from you, FeedbackFive automates every aspect of sending Amazon feedback requests. Our system puts your feedback requests on autopilot by delivering the following features:
Best of all, FeedbackFive requires as much (or as little) attention as you wish to provide. You can set up automation for the Request a Review message (which includes a request for seller feedback in addition to a product review) in seconds, confident that you will never violate any Amazon policies. Whether you choose to "set it and forget it" with this option or create customized requests, FeedbackFive ensures that your messages are delivered on time and to the correct customers.
It also ensures that your sending volume is within the daily email limit. You can set your own parameters for when to send messages and easily exclude orders.
FeedbackFive also delivers detailed analytics and data to help you effectively manage your Amazon reputation. For example, you can see how your email requests are performing over time by comparing how many emails you've sent to the amount of feedback you've received.
Quickly identify problem areas so you can improve them to ensure a positive experience for buyers. Perhaps you need to improve your shipping turnaround time. Or, maybe customers love every aspect of the service you provide. With FeedbackFive, you have exactly the information you need to make better business decisions.
Now that you know how to increase feedback on Amazon through automation, you're probably pretty tired of your manual approach. If that's the case, consider trying FeedbackFive today. Save hundreds of hours of future work by simply enabling the software. There are no contracts, and you can cancel at any time (but we know you won't!).
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