So, you're interested in improving your Amazon feedback score.

Unfortunately, simply waiting around for feedback doesn't seem to be working. In fact, most sellers who take the "wait and see" approach are greatly disappointed. The simple truth is that less than 5% of Amazon buyers, if unprompted, take the time to leave feedback. This means you'll need to fill at least 2,000 orders just to get 100 feedbacks. Pretty sad, right?

Luckily, you can resolve this by asking for feedback. In this post, we'll discuss how to request seller feedback on Amazon.

1. Start with a Customer-Centric Approach

Think about the times you've purchased items on the Amazon marketplace. If you're like most customers, you simply expect a flawless experience. You want to get in, place your order and get back to what you were doing - as quickly as possible. You expect the order to ship ASAP (ideally within a few hours of placing the order), and you're particularly pleased if a package arrives ahead of schedule. Shipping delays or box content mix-ups aren't even a consideration.

As a seller, however, you realize that even your own expectations are impossible to live up to. Weather delays happen. Vendors, who ship directly to Amazon on your behalf, occasionally mess up inbound FBA shipments. And even Amazon itself makes mistakes, despite its impeccable track record.

Although these circumstances, which are usually outside of your control, can lead to negative feedback, it's vital to maintain a customer-first mentality. When problems occur, customers prefer a proactive, open approach. Admit mishaps and then swiftly take action to make it right. Sure, some customers are impossible to please; most, however, are reasonable and will thank you for your candor. (You'll also be in a much better position to prevent or remove negative feedback.)

2. Understand Amazon's Rules

Some sellers are surprised to learn that Amazon does allow feedback requests, so long as you do not try to incentivize the customer to provide feedback.

Before crafting your solicitation, be sure to follow these guidelines from Amazon. Here's a quick recap of the highlights:

You can't do things that might divert customers to a non-Amazon website (such as your own domain).
You should not circumvent Amazon-generated email addresses.
You can't leave feedback for your own account. Also, your employees and family members should not leave feedback for your account.
Never offer to pay for or incentivize customers to leave (or remove) feedback.
There's a difference between asking and pressuring customers. Asking is fine, pressuring is bad.

It's also worth noting the difference between seller feedback and product reviews. This article specifically discusses feedback.

You can also request feedback with the Amazon Request a Review button. Amazon will send a message to buyers on your behalf requesting a product review as well as seller feedback. This is a great way to get started building your Amazon reputation quickly, as there are no rules to remember! Amazon takes care of the language, and you can automate the scheduling of these messages with FeedbackFive.

3. Start Requesting Feedback

Once you have a firm understanding of Amazon's rules, it's time to get busy requesting feedback.

Updating your packing slips to include a request message is fine, but most sellers achieve the greatest impact from email solicitation.

FeedbackFive automates every aspect of sending Amazon feedback requests. Our system puts your feedback requests on autopilot by delivering the following features:

Prebuilt campaigns for requesting feedback, reviews, or both
Customizable sending rules ("if this happens, then do that")
Analytics that show your percentage of positive feedback over time
Options for filtering and analyzing feedback data, including CSV export
Ongoing, real-time Amazon order imports

FeedbackFive also delivers detailed analytics and data to help you effectively manage your Amazon reputation. For example, you can see how your email requests are performing over time by comparing how many emails you've sent to the amount of feedback you've received.

Get Feedback & Ensure Customer Satisfaction

Remember, you can request seller feedback. You just have to do so in a tasteful, customer-focused way. FeedbackFive helps you stay in compliance with Amazon's guidelines, while simultaneously delivering results.