How Efficient is Your Amazon Feedback Management Process?

by Colleen Quattlebaum

The life of an eCommerce merchant is all about maximizing efficiency.

This is especially true for those selling on the Amazon marketplace. With the Buy Box being such a mystery and consumer demand fluctuating on a dime, smart sellers seek out software that can help them stay ahead with less effort. Repricing tools, restocking apps and multi-channel integrations help merchants to optimize their operations.

However, focusing too much on the sales and distribution models can cause sellers to overlook another important facet: the Amazon feedback management process. If this sounds like you, this post offers a few efficiency-focused feedback tips.

Automation is a Viable Option

Your to-do list is usually packed full of customer inquiries, FBA shipments, product sourcing decisions and supplier management. Who has time for feedback management? Sure, you occasionally pop into your Seller Central dashboard and check the feedback manager for any new ratings. You once even considered hiring a freelancer to send customer feedback requests, but that idea never really got off the ground. After all, it seemed rather wasteful to spend $15/hour without a clear ROI proposition.

Your gut is still telling you that your Amazon store needs more feedback. Unfortunately, with everything else going on in your business, doing it yourself isn't feasible. And, outsourcing seems too costly at this point. So, what should you do?

Here's an option: automation.

FeedbackFive has been used by thousands of successful Amazon merchants since 2009. In fact, we actually invented automatic feedback solicitation, which is why 45 million+ seller ratings have been obtained using our software. Unlike manual solicitation, which consumes hours of your life, FeedbackFive lets you define your business rules and email templates once (of course, you can adjust these settings at any time).

Once enabled, FeedbackFive solicits exactly how and when you would do it yourself (assuming time were no object). Unlike you, however, FeedbackFive never gets tired, sick or runs out of work hours. It's always there, doing exactly what you told it to do.

Get Better Data, Faster

There's a good chance that FeedbackFive will help you get more 4-star and 5-star ratings. But, what about the other side of the coin? I'm talking about negative feedback (gasp!). As any serious seller will tell you, negative ratings are inevitable. Sometimes things don't go as planned. Other times customers can be downright rude. Either way, you need an efficient way to track and act on poor ratings.

FeedbackFive has you covered here, too. When someone posts a negative feedback, our software will send you an email (and/or text message) alert. It's then up to you to decide what, if any, action should be taken. Should you reach out to the customer and try to resolve the situation? Or perhaps the rating violates Amazon community guidelines? (If so, Amazon might take action on your behalf, but you'll probably need to file a claim.)


FeedbackFive feeds you timely reputation information within moments of publication. No more Seller Central "surprises" or scrambling to hit the 60-day removal window.

For a big-picture vantage point, FeedbackFive also aggregates your data into highly engaging charts and graphs. Need to see how FBA feedback compares to your MFN orders? No problem! Just go into your campaigns and click "View Analytics" to view open rates and much more!

Efficient Feedback Management Can Be a Reality

Amazon feedback management shouldn't be an "either/or" proposition. With FeedbackFive, you can ensure every order (worth soliciting) is actually solicited. For added efficiency, you can even program our tool to send follow-up emails and product review solicitations depending on each customer's activity. And as feedback starts to roll in, our software tracks and monitors the metrics that matter most to you.

Solicit and track with minimal effort on your part. Give FeedbackFive a risk-free try today. Your Amazon reputation is worth it!

Originally published on July 20, 2017, updated June 21, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.