Refresher Guide for Feedback Frenzy Month

by Colleen Quattlebaum

The holiday rush is over, and you’ve had some time to take stock of your business and prepare for continued success in 2017.

But did you make the most of your prosperous holiday season?

Amazon marketplace customers have a 90-day window (from the order date) to leave feedback. There are just a few days left in that period for sales made during the 2016 holiday season. For this reason, February is unofficially known as "Feedback Frenzy" month here at FeedbackFive.

We’re kicking off Feedback Frenzy month with this quick refresher guide to help you get the greatest impact from those holiday sales. (We’ll also be sharing tips and strategies for improving seller feedback throughout the month of February.)

Why Does Feedback Matter?

First things first: seller feedback and product reviews are two very different things, although they are both measured with 1-5 star ratings. Seller feedback reflects your performance as a seller, while product reviews illustrate how your products stack up. Having a good seller reputation also increases your odds of winning the Buy Box, which plays an important role in making sales on the Amazon marketplace.

Most Amazon sellers see a higher volume of sales during Q4, which can easily translate into more feedback…if you ask for it. If you haven’t already sent feedback requests to your holiday customers, you should do so before Amazon's 90-day window closes (click here for more details on Amazon's solicitation rules).

FeedbackFive can help you capitalize on your holiday orders. Simply sign up, import your orders from the past 90 days and send feedback requests before it's too late. Note that although seller feedback must be left within 90 days of the order date, product reviews can be left indefinitely - something else that FeedbackFive can facilitate for you!

Building a Buffer Zone

What’s the best way to counteract negative feedback? By having a wealth of positive feedback to act as a buffer. If you have plenty of positive feedback, one negative feedback will make a very small impact on your overall feedback score. However, if you have very little feedback, a negative feedback could do serious damage to your seller reputation.

Your 90-day window is about to close, so it’s your last chance to build your buffer zone with feedback from holiday orders. Buyers can also remove negative feedback within 60 days, so if you did receive less than stellar feedback, you may still have time to resolve any outstanding issues.

What Are You Waiting For?

Does the thought of following up with your Q4 customers make you feel overwhelmed? Are you wondering how you can possibly contact all of those buyers?

FeedbackFive makes it easy! Set up is a breeze; in fact, it takes sellers an average of 9 minutes to get started with FeedbackFive. Not too shabby, especially when you consider the hours of time it saves. You can sign up for a 14-day free trial here.

If you're already using FeedbackFive, maybe it's time to level up. Users at the Pro Plan and above can automatically exclude SKUs, create unlimited custom campaigns, send product review requests after receiving positive feedback and much more.

Originally published on February 6, 2017, updated June 4, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.