Optimize Your Amazon Presence to Boost Holiday Sales

by Jeanne Croteau

It’s the holiday season! This is a great time to reflect on the past year with a goal of finishing strong. We are well into Q4 but that doesn’t mean you’ve missed your chance to attract new customers, delight loyal buyers and boost sales. In fact, the timing couldn’t be better!

These final few weeks of the year are when shoppers are searching for last-minute ideas and hunting for sales in hopes of finding that perfect gift. This is a fantastic opportunity to connect with your community, freshen things up, and put your best foot forward. With just a few easy tweaks, you can optimize your marketplace to boost holiday sales.

Dazzle Them

Go through your Amazon store(s), your website and any social media accounts. How does everything look? Are you giving your customers a single unified brand or are things disjointed and disorganized? If you aren’t sure, ask someone else to take a peek and then get to work.

It’s amazing how much of a difference it makes to have consistent branding across all of your platforms. Use the same colors, fonts and graphics to help build your brand. Not only does it look more polished and professional but it will help set you apart from other merchants while establishing a recognizable presence.

Along those lines, consider adding multiple images of your products as well as how-to videos to your listings. While many customers enjoy the convenience of buying online, they also value the ability to know more about a product before they buy it. Videos can give potential customers peace of mind. They can also bring in traffic from YouTube, Google and social media sites which may translate into more sales.

Be Descriptive

Go through your listings and take a critical look at how your products are described. Do they provide a bare minimum amount of information? If so, take some time to get creative and really sell your items. Know of any unique ways your product has been used by past customers? Share it!

The same is true for how you represent your business in your profile descriptions. Don’t leave any blank spaces. This is your chance to shine and tell customers why you are the best. This is how you will set yourself apart from the competition. Don’t blow it by cutting corners.

Stock Up

This time of year is a great time to add new items and revitalize your inventory. You will, of course, want to do some research before creating that purchase order! Use MarketScout to gather competitive market data, including product rank and profitability details, to make the best choices.

Once you’ve determined what you need, figure out how much you should buy and how often. Then, streamline operations by using RestockPro to automate inventory management. You can even use the tool’s Kitting Optimizer to create holiday-friendly kits and/or bundles based on your current inventory.

Best of all, you’ll be able to ditch the spreadsheets and free up your hands for more important things like sampling holiday goodies!

Get Social

There are few marketing tools more powerful than social media right now. Today’s consumers are not only looking to buy online but they want to have direct contact with sellers and other buyers. They want details, promotions and the ability to read reviews before buying a product. With so many people competing in this space, you will get overlooked if you neglect this part of your business.

It seems like there’s a new social network popping up every day so it can be overwhelming to know where to start. Consider your products and your target audience. Facebook is more general but also tends to attract people in their 30s and older. Instagram and Snapchat are ideal for reaching millennials.

Whatever platform you choose, try to keep your approach respectful and balanced. Don’t just focus on selling your business. Share related content such as a news story or funny meme that your audience will find interesting. Ask engaging, rapport-building questions such as “What’s your favorite holiday movie?” and then respond to your followers. Post how-to videos about your products and ask your community to share their experiences. (Check out the recent webinar Social Media for Amazon Sellers to learn more!)

Most importantly, address any comments, questions, or concerns immediately, especially if someone has had a negative experience. You want to show that you are responsive and committed to providing excellent customer service. Use this opportunity to make a great impression.

Brag a Little

There’s nothing wrong with singing your own praises as long as it’s done tastefully. After all, you want potential buyers to know that you have a history of satisfying your customers. For this reason, make it a goal to display as many positive ratings as possible.

It can be hard to get someone to leave a review, though, even if they’ve had a great experience. FeedbackFive can be a valuable resource since it allows users to create customized email campaigns to request ratings which also helps keep an Amazon seller’s account in good standing. Now that’s multitasking!

Have Some Fun

At the end of the day, this is a time to have fun, show some personality and, of course, boost sales. Let your creative juices flow, take some risks and get into the holiday spirit. Spread joy and let your positivity be infectious. Your community will grow along with your reputation and brand which, ultimately, is the gift that will keep on giving.

Want more tips on how to enjoy and survive Q4? Download the free Q4 Survival Guide!

Originally published on December 7, 2017, updated July 7, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.