Size Up the Buy Box Potential of 100 ASINs in 5 Seconds

by Colleen Quattlebaum

Full disclosure: I love reality talent shows. Singing, dancing, spinning plates, you name it, I get hooked.

We all love to tune in for the final performance, but let's be honest. The best part is the first round – the surprises, the stunners, the diversity, the fails, the potential. I love picking out my favorites that I'll be rooting for through the rest of the show, and laughing along with people who obviously need to keep their day jobs.

When you are initially looking over a list of ASINs to purchase, it can be kind of like the first round of a talent show. Products from every corner of the globe gathered together on one spreadsheet, vying for a chance to be your next Buy Box superstar.

But if you are manually checking each ASIN to see how much potential it has to win, it's like that first round just goes on and on forever. No one wants to watch a talent show that spends 80% of the season in the first round. We want to see sparks of brilliance, and then watch people transform into real stars.

So, what do you do when you have a hundred or more ASINs to sort through? You need a quick way to sort through all those contestants to get to the few that actually have a shot on the Amazon marketplace.

Does 5 seconds sound fast enough?

How to Prep Your File to Put into MarketScout

When you want to assess the Buy Box potential of a list of ASINs, the first thing you want to do is make sure all of your ASINs are formatted in the same way with the same data. Consider this like the audition. In a talent show, every contestant needs to fill out a form with their details. Similarly, every ASIN needs to be in the right format.

The easiest way to get this done is by asking for an electronic catalog from your supplier. The format should be in either a .csv or .xls file and it should include at minimum the ASIN, UPC code, and the price. Once you have the "entry forms" for all the ASINs, you are ready for the big show.

Rapid-Fire Results

When you upload your file to MarketScout, it will sort through all of your ASINs faster than a British judge can say "You are terribly boring, please leave." Literally within seconds you will have a report right in front of you that lists:

  • Product Sales Rank
  • Category
  • Total Number of Sellers
  • Number of FBA Sellers
  • Lowest Price
  • Unit Weight
  • Profit Calculations

Seriously important data, instantly at your fingertips. No binge-watching required. A list of 100 ASINs will take no more than five seconds.


Seeing the Potential

Now that you have your report in front of you, you can make snap judgments as to which ASIN will likely be a Buy Box rockstar based on your preferences and intuitions as a seller.

Do you prefer the very unique contestants that no one else is willing to bet on? Check out the ASINs in your sheet where there are few other sellers and you could dominate the Buy Box.

Maybe you like to spot out that "It" girl with mass appeal who is guaranteed to make it to the final round. Then you're probably more drawn to ASINs with higher Sales Rank that are likely to move off your shelves quickly.

Or maybe you love seeing the diamond in the rough that takes a lot of coaching and patience, but where the payoff is massive. You might want to check out ASINs with huge profit potential.

Whatever makes you flip your chair around, you have all the details right in front of you. No need to wait for the first few minutes of the song before deciding whom to go with.

Start Spotting Talent Today

If you are a connoisseur of talent like me, and you would love to be able to quickly scan through a huge crowd to find a Buy Box winner, then you need to try MarketScout. Your first 100 credits are on us. Give it a shot today and see which ASIN wins your talent show.

Originally published on February 17, 2017, updated April 30, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.