You are sitting at your grandmother's house during the holidays, killing time looking at her Norman Rockwell calendar. You've already counted how many days were left until Christmas five times.
Suddenly, a little bit of text catches your eye. Right there at the bottom of the page on December 26th. Boxing Day.
"What is this?" you think aloud. A hidden holiday no one spoke of? Another chance to collect some presents? Another day of feasts and sweets? You eagerly ask your grandmother about it with the same wonder of asking if Santa can really squeeze down your chimney.
But we all got the same disappointing answer (if you grew up outside the British Commonwealth countries).
"No, dear," Grandma says, dashing your dreams. "We don't celebrate that day." Just my luck, you think to yourself and go back to counting days.
Well, good news, folks. Now that you are an international seller, those childhood dreams can be reignited. Boxing Day can be the holiday you always wished it was.
A Brief History of Boxing Day
The exact origin of Boxing Day isn't clear. One version says it came from the "boxes" put in front of churches that collected money to be given to the poor after Christmas. Another says it came from the British aristocracy distributing “boxes” filled with gifts and leftover food to servants of the house the day after Christmas.
Whatever the beginnings of Boxing Day, it is celebrated in most Commonwealth countries, including the UK, Canada, Australia, and New Zealand. It always falls on December 26th. If Boxing Day falls on a Saturday or Sunday, it is celebrated on that date and the following Monday becomes a national holiday.
Boxing Day is an official holiday meaning that most companies and government offices are closed.
Modern Boxing Day Traditions
For many, Boxing Day is more or less a day to recover from Christmas. It usually involves sitting around with family, eating leftovers and putting off getting back to the office one more day.
Sporting events are very popular on Boxing Day including a full spread of soccer, rugby, ice hockey, cricket matches and lots of horse racing.
However, starting in the 1980s, Boxing Day also became a major commercial event. Retailers open their doors early and promote deep discounts to help unload a lot of their excess inventory. Many would compare Boxing Day deals to Black Friday deals in the US. In fact, some people request money for Christmas instead of presents so they can spend that cash on Boxing Day sales.
How You Can Benefit
As a seller on the Amazon marketplace, you can add Boxing Day to your calendar and join other retailers in reducing your inventory at the end of the year by offering and advertising deep discounts on your items. Certain consumers will be on the lookout for a good deal just after Christmas, and they may pass you by if you haven’t promoted any discounts.
Another option is to specifically target your international markets where Boxing Day is celebrated (UK, Canada, Australia, New Zealand). These markets will likely be much more active than others the day after Christmas.
So, step back in time and slide a cup of eggnog to your former self. Even if you didn't grow up celebrating Boxing Day, you can start taking advantage of it now! Take an extra day to enjoy the holidays and keep the cash registers ringing to the end of the year!
Originally published on December 26, 2016, updated February 26, 2019
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
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