More and more sellers are getting in trouble for breaking Amazon's terms of service when asking for product reviews. Amazon's TOS are explicit about what you are and are not allowed to do when asking for reviews, but sellers continue to bend, and even break, the rules. Learn what you should and shouldn't be doing to get more reviews on your ASINs.
Liz Fickenscher is the Industry Liaison for eComEngine and spends a lot of time talking with industry folks about product reviews: how to get them, how to monitor them and most importantly, how to ask for them in a way that complies with Amazon's terms of service.
Topics covered include:
Why product reviews matter
The wrong way to ask for product reviews
Amazon's terms of service in regards to requesting product reviews
The right way to ask for product reviews
Real-life examples of bad requests
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