Negative reviews can decrease buyer trust, leading to a drop in sales. While some negative reviews on Amazon are legitimate critiques of a product, others may be eligible for removal.
We invited our partners at TraceFuse to discuss negative review removal. Watch the recording to learn:
Which negative reviews on Amazon are eligible for removal?
How to save time when requesting review removal
What impact does removing critical reviews have on a seller's sales?
Why continuing to request reviews is crucial to your success on Amazon
Danan Coleman: Danan is the Director of Sales at TraceFuse.ai, a company that removes negative product reviews that violate Amazon’s Community Guidelines. TraceFuse is the only white-hat review removal service on the market. He absolutely loves TraceFuse and how many sellers he has the opportunity to help. Danan and his alarmingly beautiful wife Jade started their Amazon journey in 2010 and continue to sell on the platform 13 years later.
Shane Barker: Shane is a leading expert in digital marketing and the founder of Shane Barker Consulting. Through his 2 decades' worth of marketing experience, he’s consulted with an array of Fortune 500 companies and helped small businesses grow their digital footprint through various services. He’s been recognized as a leading marketing influencer by organizations such as Content Marketing Institute, and Influence Directory.
Becky Trowbridge: Becky has been sharing Amazon review expertise at eComEngine for over seven years. She frequently writes about Amazon trends for eComEngine and discusses reviews and other topics on industry webinars to help educate Amazon sellers about the power of reviews.
eComEngine is a TraceFuse affiliate partner and may receive commission payments for sales made through affiliate links on this page.
Originally published on October 23, 2023, updated January 14, 2026
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
.png?width=50&height=50&name=feedbackfive-menu-icon(orange).png "feedbackfive-menu-icon(orange)"){kind=icon}
/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")
