5 Steps to Take When Introducing a Brand New Product to Amazon

by Jason Iannone

So you've created a brand new product, something that's never been seen by anyone unless they snuck into your lab late at night. And now you want to monetize it - splendid! You think you're ready to put it on the Amazon marketplace, since almost the entire world shops there now. The question, of course, is how? It's not easy to sell people on a product they know nothing about, especially if you haven't already gotten eyes on it via Shark Tank. People like familiarity, so your goal should be to get your creation on the Amazon marketplace and make it seem familiar.

Here are a few steps you should consider that might make it easier to alert the world that your brand-spanking new product exists, and that they absolutely, positively must buy it.

Check to Make Sure Your New Product is Actually New

In the immortal words of the Barenaked Ladies, "It's all been done." There's a good chance that your brand new product has actually been created already, and might well be listed on Amazon. So do an initial search of the site, under various names. Start with whatever you call your product, because it's possible somebody out there is just as clever at naming things as you are. Barring that, consider a few variations of the name and then finally type a semi-vague description into Google. If an Amazon link advertising a similar product pops up in the search results, then you'll know not to market your product as something new. But that doesn't mean you can't sell it.

Find the Right Categories

Let's say your product passed the first test, and you've got yourself a bonafide innovation on your hands. Now it's time to sell, and the first thing to do is know where to sell it. After all, it does you no good to try to put an exercise machine in the food category (except maybe to remind people shopping for 36-packs of Snickers that they should hit the gym instead) or your hot new card game in the gardening category.

So look at your product, assess what you have and categorize accordingly. You could have the best product around, but if you're not putting in the proper place, the right people will neither see nor care about it.

Write the Perfect Description

This applies to just about any product out there, but yours especially. After all, if you're selling a potato peeler or something else everyone's seen, people already know what it does. But if your product is all new, you don't have that built-in advantage, so you need to make its description extra detailed, extra clear and extra perfect.

Make sure potential customers know exactly what your product is, what it does, its many uses and even how big it is. The last thing you need is for a customer to buy your product and angrily return it saying they had no idea it wouldn't fit through their front door.

The more people know about your new contribution to the world, the more likely they'll be to take a chance on giving you their money for it.

Track Sales Closely

Ultimately, the only real way to know if your new product is resonating is if it's selling. If it's not, you might need to tighten up its description, find new categories to sell it under or possibly tweak the product so it becomes something people want to buy.

Since your product is unfamiliar, you won't instinctively know how well it will sell, so you'll need to keep constant tabs on it. RestockPro can help, by capturing sales data to let you know, without question, how much you're selling and how much you're making off of your product. Many sellers also choose to invest in Amazon Marketing Services (AMS) to help drive sales on new products.

Stay in Stock

If you discover your product is selling well, then don't make the mistake of running out and making potential customers sad. That's not good for your reputation as a seller, but luckily RestockPro can help there too. This tool will track your inventory and alert you when you're running low, so you can restock long before hitting the dreaded "zero" inventory count.

So now you know what to do if you've got a hot new product and want to sell it. Good research, smart advertising and the right tools will help make your quest for hot sales a far more manageable (and successful) one!

Originally published on August 21, 2018, updated June 21, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.