It's the Amazon equivalent of Willy Wonka’s Golden Ticket and the answer to which every mom-and-pop store and Amazon aggregator is searching for – how do you get your customers to keep coming back?

We all know repeat customers are integral to creating a profitable business. But how do you make your company remain top-of-mind to get more recurring customers? Well, buckle up because we’re about to embark on a whistle-stop summary of some essential ways you can help your brand become one that customers trust and want to revisit again and again. Here's how to get more repeat customers on Amazon.

Sell High-Quality Goods Every Single Time

This one is a no-brainer for getting repeat buyers on Amazon. With a multitude of competitors a mere click away, the first rule to get those customers to buy and keep on buying is to ensure that your product meets expectations.

Deliver high-quality goods every single time. Never cut corners on product quality to save a buck or settle for sub-par packaging that offers zero protection during transit.

Target the Right Customer

If you write keyword-stuffed, not entirely relevant listings assuming you’ll cast a wider net – this is your wake-up call – it won’t help.

Amazon’s algorithm rewards honesty, so if consumers click through and see a chaos of keywords and unrealistic promises, they won’t add to cart, and that’s always bad news for you.

Relevancy and accuracy are everything. Ensure your titles are populated with appropriate high-volume keywords and accurate product information and keep your listing copy optimized, informative, and concise. You’ll attract the right customer and have exactly what they’re looking for. It’s a match made in a grocery basket.

Try Subscribe and Save

Utilize the promotional tools at your disposal. Subscribe and Save is an easy fix – it’s super convenient as subscribers can easily schedule deliveries and change the frequency to suit their needs. Better yet, they can skip or cancel without penalty.

Most importantly, Subscribe and Save does what it says on the tin – signing up for multiple purchases ensures customers receive their goods at an ongoing discounted price (up to 15%). What’s not to like?

Increase Your Brand Presence

Sometimes, it’s not just about getting customers to buy, it’s about introducing your brand in the first place. Throwing a little money at the situation can increase your visibility and impact your sales.

The following tactics are all valuable ways to enhance your brand presence to a broader range of consumers.

Sponsored Product ads can help place your products higher in Amazon's search result pages (SERPs) for essential keywords specific to the ASINs that you’re targeting. They can drive more traffic to the listing, and if the customer decides to buy, that handy Subscribe & Save button really comes into its own.
Sponsored Brand ads amplify the visibility of your entire brand store. They're a valuable tool to showcase your entire product range rather than just one item (cross-sell/up-sell, people!).
Sponsored Brand videos are an appealing and engaging way to attract more customers – they can be a powerful influencer in upping that click-through rate, potentially resulting in an uptick in loyal customers.
Sponsored Display remarketing is a handy hack for targeting people who have already interacted with your brand. Sponsored Display ads of the ASIN you’ve earmarked will only appear for those who've previously purchased that same product - a gentle but effective nudge for them to reorder.
Branded ad campaigns only index keywords that include your brand name or other trademarks specific to your company or ASINs. This refined tactic is a practical defense against competitors ranking highly in SERPs when customers search for your brand name or product listings.

Give at least one of these a try - you won't be sorry!

Cross-Sell Other Items in Your Catalog

We all know A+ Content is an easy, aesthetically pleasing way to showcase your product without drowning in a sea of text. Providing your potential customers with engaging, easily digestible content makes them more likely to trust your brand. It also provides a huge opportunity to cross-sell other related items in your catalog.

With A+ Content, you’re immediately providing an enhanced shopping experience, improving customer satisfaction, and securing loyalty.

Have a Great Brand Story

When you think of brands you know and love, I bet there’s a reason, right?

When I’m clothes shopping, I keep an eye out for that label's ethical policy. Who made the clothes? Are the materials sustainably sourced? Is the packaging recycled?

Your brand story is your moment in the spotlight, a time to highlight what makes your business unique. Don’t be shy.

If you’re a family-owned group, celebrate your ancestry. If your firm's carbon footprint is neutral, get out those welly boots! If you donate a percentage of all purchases to a puppy shelter, take a selfie with Fido.

By helping customers understand your company's history and philosophy, you create a tangible identity that helps positively connect the customer to the brand, increasing the likelihood of future commitment.

Don’t Make Promises You Can’t Keep

Monitor your seller feedback and reassure unhappy customers that you're committed to resolving the issue. Read your customer reviews and take steps to resolve those issues, too.

If you're enrolled in Amazon's Brand Registry program, you can contact buyers after a negative review to offer a refund or replacement item (that should make them happy!) or get more details about what went wrong.

This can take a little time, but it shows you’re a brand that cares and acts. Software like FeedbackFive makes it easy to monitor and request new feedback and reviews so you can tackle the many other tasks on your to-do list.

Want More Repeat Buyers on Amazon? It Starts with You

Ultimately, securing more repeat buyers on Amazon is built on trust. Consumers want to know who they’re dealing with, whether they’re reputable, and if what the company is promising will be delivered.

On Amazon, if your products are high quality and you remain consistent, your brand will see the benefits and those consumers will return time after time.

If you're looking to grow your brand on Amazon and need support with navigating the Amazon ecosystem, eCommerce Nurse is there to support you. It’s a jungle out there, and we cut through the noise and lead brands along an easy-to-follow path of success in the UK, Europe, and North America.