5 Tips for Improving Amazon Review Quality

We all like to hear nice things being said about us, but when it comes to your Amazon business, what matters most is substance. Whether it’s your product page, reviews, or the emails you send to your customers, the focus should always be on quality.

By showing that you take pride in your reputation, brand, and ability to provide great customer service, you will show Amazon that you take your role on the marketplace seriously while setting yourself apart from the competition.

In this article, we'll share five tips for what you can do as a seller to improve Amazon review quality. Many shoppers rely on reviews to make decisions, so the better your reviews, the more likely you are to make a sale.

1) Amazon Review Quality Starts with Your Listing

There are several fields on your product page where you can describe your products. If you happen to sell a lot of items, it might be tempting to rush through the process without really giving it the attention that it deserves.

Remember that your customers don’t have the ability to pick things up and examine them like they would do in a retail store. They are relying fully on the information that you provide. Take the opportunity to be as descriptive as possible in order to maximize customer satisfaction and reduce the number of returns.

Keep in mind that your product title and hero image will be displayed in Amazon's search results. They are prominently featured along with your average review rating, price, and how soon the item can be delivered to the customer. Having a good average review rating shows potential buyers that other customers have purchased your product and had a positive experience.

Make sure that buyers have realistic expectations so that there are no surprises when they receive their order. This provides a better experience for your customers. Having a quality listing can also increase the odds that any reviews you receive will be favorable. Take high-quality photos and consider including videos and/or A+ Content. Provide instructions for care, especially if your product requires special handling. Go above and beyond so that your listing content is as useful as possible for buyers.

Editor’s note: In June 2023, Amazon began allowing all sellers, even those who are not brand-registered, to include videos in their product listings. However, non-Brand Registry sellers must have sold on Amazon for at least three months before being able to add video.

2) Review Quality Matters, So Monitor It

Think about any time you’ve purchased something online. More than likely, you looked at how many stars it received and whether people seemed satisfied with the products and services. This has become part of the normal retail experience as more and more consumers have turned to eCommerce.

“This blow dryer is cool.” “Great shop!” “Nice people!” These are positive statements, but they don’t really say too much. The blow dryer might be really cool, for example, but in what ways? If potential buyers see these types of messages, they will be looking for more information. This is another reason it's important to include detailed and up-to-date content on your Amazon listings.

In many cases, you may receive a simple star writing (also called a one-tap review) instead of a written comment. These ratings add up and impact your overall Amazon review quality, but they won't give you much insight beyond whether a customer liked or didn't like your product.

You can monitor your ASINs with FeedbackFive to easily see all one-tap ratings and written reviews in a central location. Drill down by ASIN to get a better understanding of how your products are perceived. Employing a regular review monitoring process is a crucial way to improve Amazon review quality. By taking the time to understand what needs improvement and what customers love about your product, you can make changes to your listing, product, packaging, and more to keep your items relevant and appealing to your ideal audience.

Want even more details about how customers feel about your product? One way to encourage your customers to be more descriptive is by tailoring your Amazon review requests.

3) Send Better Review Requests

One well-crafted email can be more impactful than countless poorly written ones. Think of every interaction as an opportunity to improve customer service, build your brand, and earn loyal customers.

There are many factors to consider when creating an Amazon review request email. How soon after an order is received should you send a message? What should it say? How can you improve the odds of the buyer actually opening your email? What can you do to make sure your message is compliant with Amazon's review policies?

Fortunately, we've compiled great resources to help you answer all of these questions. If you just want to talk to an expert about your review strategy and what to say in your Amazon requests, schedule a free 15-minute Amazon product review consultation. If you're already reasonably familiar with Amazon review policies, this quick refresher might be exactly what you're looking for.

If you're concerned about Amazon review compliance or prefer a simple (and proven!) solution, you can automate the Amazon Request a Review message right from FeedbackFive. You get world-class features like detailed product review analytics and alerts for new reviews along with the confidence that your review request has been tested millions of times by Amazon. The Request a Review message gets results, and it's easy to manage timing, exclude certain orders or ASINs, and more with FeedbackFive.

If you prefer to create a more tailored review request, just be sure to familiarize yourself with current communication and review policies. For example, you cannot ask buyers to leave positive reviews, so keep your request as objective as possible. Including language like, "We really value your opinion! Please tell us what you thought of our product." in your review request might just help you get buyers to elaborate instead of simply leaving a one-tap rating.

You can create SKU-specific messages or requests that match your branding as templates in FeedbackFive. Simply set your scheduling and campaign preferences and enjoy the power of automation! Your buyers will receive customized messages from you and you'll start seeing new reviews rolling in after just a few minutes of setup. Remember, we're always here to help! We even offer personalized onboarding to make the process as smooth as possible for you.

4) Manage Your Online Presence

There seems to be a new social media platform popping up every day, making it hard to catch up. It’s tempting to create an account on all of them in hopes of reaching the masses, but that could actually hurt your business and your review quality.

Determine your target audience and find out which platforms they use. For example, TikTok and Instagram are great for millennials and younger consumers, while Facebook tends to be an older crowd. Twitter is great if you want to do promotions, live chats, or engage in painful political battles. (Avoid that last one!)

By focusing on the social media platforms your target audience prefers, you can make sure that they are properly managed and that the branding is consistent across all of them (and your Amazon presence). An abandoned social media account won’t make a good impression, so only create profiles that can be kept fresh and current.

Plus, keeping your branding consistent makes it easier for shoppers to research your company and boosts confidence in your products, which can also help improve your Amazon review quality. Want to know more about how to use social media to build your brand on and off Amazon? Check out this Amazon social media guide!

5) Automate What You Can

Running a business is time-consuming. If you spread yourself too thin, quality can suffer. It can be really hard to know where to focus your attention. Fortunately, eComEngine offers a suite of tools that are designed to meet the needs of Amazon merchants.

When it comes to improving your Amazon review quality, automating review requests with FeedbackFive allows you to focus on what’s really important – providing a quality experience for your customers.