Amazon Prime Day Marketing Strategy

Learn how Dynasty Mattress increased traffic, conversion rates, and sales on Amazon in preparation for Prime Day.

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amazon-prime-day-marketing-strategyDynasty Mattress had a goal to increase their overall sessions and reach, as well as to capture early demand to boost their overall sales before Prime Day. With the help of Buy Box Experts, this Amazon seller implemented some innovative tactics, resulting in a 38% increase in sales and a 103% increase in ROAS.

BBE shares best practices such as including promotions and coupons two weeks prior to Prime Day, plus the four key elements of their successful approach. In this case study, you'll learn the specific tactics that were implemented to help Dynasty Mattress achieve impressive results. You'll also see the data so you can understand the impact before and after the promotions were implemented, including:

  • Was the conversion rate for the promoted ASINs higher?
  • Did shoppers visit the product detail pages for the promoted ASINs more often?
  • Did the promoted ASINs appear in organic search results more often?

BBE also shares how they help Dynasty Mattress and other clients get more reviews with FeedbackFive. "Dynasty Mattress is both a Brand Partner of BBE and a client of eComEngine. FeedbackFive has been one of our 'Go To' tools for reviews and feedback for several years now. They have been a great partner to BBE and I personally recommend it 10 out 10 times," said Michael Wolleritz, Brand Growth Strategist at Buy Box Experts.

Download the report today to learn exactly how Dynasty Mattress was able to boost traffic, customer engagement, conversion rates, and sales on Amazon.