Originally published on May 10, 2019, updated May 14, 2020
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When a young Wall Street employee decided to quit his job and move to Seattle to start selling books online, who would have imagined that this early venture into eCommerce would grow into one of the world’s largest companies?
Amazon began with a dream and a goal of becoming “Earth’s Most Customer Centric Company.” Nearly 25 years later, small and medium-sized businesses (SMBs) selling products in Amazon’s store account for 58% of the company’s sales. Amazon may have grown (a lot), but it is still helping dreamers bring their ideas to market.
The 2019 Amazon SMB Impact Report highlights the many ways that small businesses are using Amazon’s tools and services to reach customers and continue to grow.
In 2000, Amazon allowed SMBs to begin selling products on its platform. Over the past 19 years, many things have changed, including internet speed and attitudes about online shopping: good news for Amazon sellers!
Selling online allows SMBs to stay lean by not investing in a physical store or costs associated with customer acquisition and driving traffic. The Fulfillment by Amazon (FBA) program allows third-party sellers to have Amazon manage shipping their products, returns and customer service. Selling via FBA also enables products to be eligible for Amazon Prime shipping. Last year, SMBs in the United States using the FBA program more than doubled their export sales.
The Seller-Fulfilled Prime program allows third-party sellers to fulfill their own orders as Prime orders if they meet eligibility requirements. Merchants can also choose to fulfill orders directly through Fulfillment By Merchant (FBM).
In 2018, nearly 200,000 SMBs worldwide sold more than $100,000 in Amazon's Stores. More than 50,000 surpassed $500,000 in sales and over 25,000 surpassed one million dollars in sales.
In 2018, small and medium-sized businesses in these 10 states saw the fastest growing sales in Amazon’s stores.
US-based SMBs made more than $90,000 on average selling in Amazon’s stores last year.
On average, more than 4,000 items are sold by US-based SMBs per minute in Amazon’s stores.
For the past two years, Amazon has hosted the Boost with FBA event designed to help SMBs reach their business growth goals. This year, Amazon has expanded seller education to offer six Selling Partner Summits across the US. Amazon also hosts Amazon Academy events across Europe.
It's clear that Amazon offers great opportunities for continued business growth. Want to accelerate your sales even more? Check out our tools for Amazon sellers.
Originally published on May 10, 2019, updated May 14, 2020
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
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