With another 300,000 sellers joining Amazon’s marketplace last year, competition on the marketplace continues to increase. Brands and resellers are having to become more and more savvy when it comes to maintaining and growing their sales on Amazon. One tactic that is sometimes overlooked is image optimization.
Image optimization starts with great product photography and extends into graphic design and using your nine images to tell your product’s story. Using infographics alongside your product images can help engage and educate the customer more quickly than bullets and descriptions. You can think of infographics as the eCommerce version of product packaging that uses graphic design to catch the attention and educate the customer.
Keep in mind that per Amazon’s policy, the primary image should be an image of the product only, on a white background, with no text or other graphics. Secondary images, however, can be a mix of graphics and product photography that show the product from different angles and highlight the features and benefits of your product.
There are a number of ways you can use infographics to communicate to your customer and help you stand out from the crowd. Some examples include:
Highlight features and benefits: Source: Amazon.com
Enhance lifestyle images: Source: Amazon.com
One thing you want to be careful of in creating these infographics is to not use too much copy. You want customers to be able to scan and absorb the content quickly and save the lengthy copy for your bullets and descriptions.
Also keep in mind how the infographics show up on mobile devices. If the font gets too small, customers won’t be able to read. If it’s too crowded, it will be hard to scan when displayed on a phone’s small screen.
Don’t Forget Good Product Photography
While working on your secondary images, don’t neglect your primary image. It can only contain the product on a white background, but because it shows up in search and advertising, make sure this image is top quality. Note the difference in image quality between the two oven mitt sets here:
The bottom image looks crowded and does not have a pure white background and does not look professionally done. The top image is clearly a higher quality product photo and will give the customer more confidence that this is a good quality brand or product.
In addition to that primary photo, you may still need to include more shots of just the product itself from different angles to help the customer understand what it looks like. Not all secondary images should be infographics, but you should be using a nice mix of photography and graphic design to present a complete picture of your product.
Remember that images are vital to success in eCommerce. Because a customer can’t physically pick up and examine your product, you need to provide them with images that will give them that experience virtually using both professional product photography and well-designed infographics. With Q4 just around the corner, now is the time to review your product pages and ensure you are positioned to maximize your success.
Originally published on August 24, 2018, updated July 1, 2019
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.