All in the Details: What is an Amazon Listing?

Online shoppers need access to many details about the products they’re searching for to make a purchasing decision. This information is provided on each Amazon listing, also known as the product detail page (PDP).

In this article, we’ll explain what an Amazon listing is and what kind of details are included on each product page.

How Do Amazon Listings Work?

The Amazon listing page includes product details such as top features, price, shipping times, and much more. If you are creating a listing for a product that is not already in Amazon’s catalog, you’ll need to provide these and other details when building your product listing.

If you’re selling a product that is already listed, you’ll simply select it from the Amazon catalog to match it to an existing product listing. You’ll provide your offer details: seller SKU, price, item condition, and fulfillment channel.

Amazon combines product data on one product detail page if multiple sellers are offering the same item. This reduces duplications to make it easier to shop for the product. Each seller offering the product can add information to the Amazon listing or request a review of the page if the included details are incorrect.

What is an Amazon Listing?

An Amazon listing is a webpage where shoppers can learn about a specific product, view related images and product details, read customer reviews, and begin the checkout process. There are many details included on an Amazon listing. Some of these are optional but highly recommended. For example, A+ Content can enhance your listing and increase conversions by providing more detailed information for shoppers to explore.

Here are the details that can be included on Amazon product detail pages:

• Product title
• Bullet points describing top features
• Product description offering a more detailed overview of the item
• Product variations
• Images of the product
• Video
• A+ Content
• Price
• Buy Box/Featured Offer along with Other Offers
• Shipping options
• Seller feedback score
• Best Sellers Rank
• Customer Questions and Answers
• Product reviews and ratings

Customers have the option to add images or videos when providing a product review. This type of user-generated content can also enhance your listing.

Check out our free Amazon listing guide to learn more about each of these listing elements and see examples!

Details Are Key

Your Amazon listing includes a lot of information. It’s very important to make sure your listings stay up to date with any product changes. If you sell apparel and the sizing changes, make sure that is communicated clearly in your listing details.

Since shoppers rely on your listing details to provide the information they need to make a purchase, their experience with your business and product starts from the moment they see your listing.

What is an Amazon listing going to do to enhance that experience? Set clear expectations of your product in the listing content. This will help reduce returns and increase the odds that you’ll receive positive seller feedback or product ratings, which can in turn help your item gain more visibility on Amazon. Use high-quality images and supporting content to ensure the buyer knows what to expect from your product.

Editor’s note: In an exciting announcement, Amazon has revealed that as of June 2023, all sellers, whether brand-registered or not, will be able to include product videos in their listings. This marks a major improvement from the previous system, which restricted this feature solely to members of the Amazon Brand Registry.

Amazon is also making it easier for sellers to create and enhance listing content with generative AI technology. Learn more about how it works in this announcement.