--- title: How to Design an Amazon Main Image That Pops description: Are you a seller looking to get the most out of your Amazon main image? Continue reading for how to design an image that attracts and converts customers. image: https://www.ecomengine.com/hubfs/images/featured/blog/create-amazon-main-image-that-pops.png --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # How to Design an Amazon Main Image That Pops [![Omar Deryan](https://www.ecomengine.com/hubfs/images/headshots/external/omar-deryan.png)](https://www.ecomengine.com/blog/author/omar-deryan) By [Omar Deryan](https://www.ecomengine.com/blog/author/omar-deryan) *In this guest article, Omar Deryan, Co-Founder and CEO of [OJ Digital Solutions](https://ojdigitalsolutions.com/), explains how to create a more compelling Amazon main image that speaks to your target audience and gets people to purchase.* When shoppers are looking to buy on Amazon, the first thing they look at is the item's main image. This image is absolutely critical to your success as an Amazon seller. Outside of your product title, it is your best chance to make a great first impression and persuade potential customers to click on your product instead of someone else's. In this article, I will share some expert tips and tricks to help you design a beautiful Amazon main image that brings in more clicks and sales. ## **But First: What are the Amazon Main Image Guidelines?** Before we get started, we first have to discuss a few of the most important Amazon main image guidelines. Basically, the main image should answer these four questions, also called the 4Ws. ### What is Your Product? This might seem obvious, but you would be surprised by the number of Amazon main images that do not clearly show what the product is. For example, check out the main image below. Can you guess what the product is just by looking at it? ![Main product image for wet cat food](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/cat-food-sponsored-image.png?width=396&name=cat-food-sponsored-image.png) Personally, if I hadn’t gone on to read the product title, I couldn’t have understood that it is a wet paté for cats. Potential customers need to understand what your product is at a glance. If they need to read your product title to understand what you're selling, it puts your product at a disadvantage. It’s even worse if they are shopping on their mobile device and the screen is much smaller. Also, if you have a [bundle listing on Amazon](https://ojdigitalsolutions.com/how-to-create-a-bundle-listing-on-amazon/), you need to display the bundle's contents on the main image. ### What is Your Brand? Your brand name should be clearly visible on the main image. If you follow the [Amazon title guidelines](https://www.ecomengine.com/amazon-listing), you should add your brand name at the beginning of the title. But it is not enough. Your brand name should also be visible on your Amazon main image. If potential customers need a magnifying glass to read your brand name, it will negatively affect your click-through rate. For example, check out the difference between these two main images below. ![Amazon main image comparison for wet cat food](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/cat-food-main-image-comparison.png?width=690&name=cat-food-main-image-comparison.png) The one on the left clearly shows what the brand name is versus the one on the right, which is pretty hard to read without looking at the title. Also, having your brand name larger and more visible helps to create brand awareness, especially for shoppers who have never heard of your brand before. If they keep seeing it while shopping on Amazon, they will remember your brand’s name and potentially buy from you. ### What is the Amount or Quantity? This is crucial, especially if you're selling a product that comes in packs or sets. Or, if you're selling a product in the food and beverage category, the main image should clearly show the quantity customers will be receiving. For example, if it's a supplement, the number of pills in the bottle. If it’s a water bottle, how many oz or ml is it? Ideally, you would want the quantity written in a large font on your product packaging. If not, when editing the main image, you can slightly enlarge the number a bit to make it clearer. ### Which Variant is It? If you're selling your product in [multiple variants](https://www.ecomengine.com/blog/when-to-create-product-variations) (different colors, flavors, sizes, etc.), the main image must clearly show what variant it is. In the example below, Fiji does a great job of clearly showing the different size/set variations on their main images. ![Amazon main images for FIJI water bottles](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/water-main-image-comparison.png?width=1105&name=water-main-image-comparison.png) There are many more [requirements to be aware of](https://www.ecomengine.com/blog/amazon-image-requirements), including strict guidelines about the Amazon main image size. Be sure to do your homework! ## How to Design an Awesome Amazon Main Image Now that you know what Amazon needs from the main image, it’s time to start designing your own! Here's a step-by-step guide to help you design an Amazon main image that pops. ### Step 1: Check Competitors’ Main Images on Amazon When planning your Amazon main image, it is essential to see what your competition is doing. You can use this information to: 1. Understand what types of main images are getting the most sales by analyzing bestsellers and finding their similarities. 2. Find ways to stand out from the crowd by creating a pattern interrupt. Basically, we're trying to model what works while also adding our own twist. To do this, simply go to Amazon and search for products in your category by typing in your product’s main keyword. ![Amazon search results for query "peanut butter crackers"](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/cracker-search-results.png?width=1016&name=cracker-search-results.png) You will notice similarities in the main images of the bestsellers in your category. In the example of the peanut butter crackers, here are the bestsellers: ![Amazon bestsellers for peanut butter crackers](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/cracker-best-seller.png?width=975&name=cracker-best-seller.png) I noticed that the bestsellers in this category have these things in common: - They all sell crackers in packs, which are clearly displayed on the main image. - They all show their products peeking outside of a box. - A large version of the product is positioned just outside of the box. I would definitely consider all of these elements when designing my main image. Next, you need to find a way to differentiate yourself by creating a pattern interrupt. This is often accomplished through different design techniques like shadows and 3D rendering (more on this later). Going back to the peanut butter cracker example, when I scrolled down the first page, I noticed that the colors are pretty similar: red, orange, brown, and yellow. A pattern interrupt, in this case, can be using a color that has nothing to do with the rest of the competitors. This will help create an image that is both unique and effective. ### Step 2: Incorporate Attention-Grabbing Elements Simply put, this tactic is used to attract customers to a product so they will click on it. Amazon has many kinds of attention-grabbing elements eligible for the main image. You can either select one of them or use them in combination. Here are some of the most common: **3D renders:** A three-dimensional (or "stereoscopic") image of your product can make it pop and catch the customer's eye. These images are often used for products that are harder to photograph. ![Amazon main images with 3D rendering](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/main-image-rendering.png?width=1000&name=main-image-rendering.png) **Shadow:** Adding a drop shadow to your image can make it appear more three-dimensional and help it stand out from others. ![Amazon main images with a shadow effect](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/main-image-shadow.png?width=1171&name=main-image-shadow.png) **Angle:** You can make your product appear more unique by photographing it from an unusual angle. This can be especially effective for products that are normally photographed head-on, such as books or DVDs. **Packaging:** If your product comes in an eye-catching or unusual package, be sure to include a photo of it in the main image. This can make your product more appealing and help it stand out from the crowd. **Close-up:** A close-up photo of your product can help the customer see all the details and appreciate its craftsmanship. ![Amazon main images with close-up views](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/main-image-closeup.png?width=847&name=main-image-closeup.png) **Post-edits**: You can use photo editing software to add special effects to your images, such as lens flares or light leaks. When selecting your attention-grabbing elements, bear in mind your target audience. You want to appeal to them without alienating or offending them. Keep it simple. And remember, the focus of the image should always be on the product, not the "attention-grabbing element." It should be used as an enhancement, not a distraction. Pro tip: For dietary supplements and food products, try to display the ingredients in front of the packaging to demonstrate the product's freshness and its use of genuine ingredients. ### Step 3: Split Test Your Main Image Once you've designed your main image, it's time to test it to see how it stacks up against the competition. The best way to do this is with A/B split testing. A/B split testing compares two versions of an image (or other pieces of content) to see which one performs better. To do this, you must create two versions of your main image, each with a different element (such as a different background color or angle). Then you show each version to a group of people and see which one they prefer. One of the easiest and most popular ways to do this is with the [PickFu](https://www.pickfu.com/) platform. With PickFu, you can create two versions of your image and show them to a group of people (called "panelists"). ![A/B test for herb seed on the PickFu platform](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/pickfu-ab-test.png?width=715&name=pickfu-ab-test.png) The panelists will vote on which image they prefer, and you'll be able to see the results in real-time. ## Create an Excellent (and Effective) Amazon Main Image Today The goal of the main image is to sell the click. With some additional planning and creative thinking, you can design an Amazon main image that pops and helps you stand out from the competition while still respecting Amazon's rules. Don’t want to do it yourself? You can use an [Amazon image editing service](https://ojdigitalsolutions.com/amazon-image-editing-service/) like OJ Digital Solutions to help you out! Get in touch today and we'll create something beautiful together. [![Illustration of mobile phone with text, "Don't miss Amazon updates" above button with text, "Get newsletter"](https://no-cache.hubspot.com/cta/default/5147382/af233769-2b79-46b3-a47f-7cb9bde3c660.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/af233769-2b79-46b3-a47f-7cb9bde3c660) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on August 23, 2022, updated January 4, 2024 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Amazon [![12:53 AMClaude responded: Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-scorecard.png) ](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) ### [The Prime Day Profit Scorecard: 10 Metrics Amazon Sellers Should Watch Daily](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) June 24, 2026 | [![Illustration of an upward trend chart and reviews, with text reading "Prime Day Review Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-review-strategy.png) ](https://www.ecomengine.com/blog/prime-day-review-strategy) ### [Prime Day Review Strategy: Turn the Traffic Spike Into Long-Term Trust](https://www.ecomengine.com/blog/prime-day-review-strategy) June 22, 2026 | [![Downloadable PDF cover with title "Prime Day Profit Protection Checklist"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-protection-checklist.png) ](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) June 8, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Omar Deryan" }, "dateModified" : "2024-01-04", "datePublished" : "2022-08-23", "description" : "Are you a seller looking to get the most out of your Amazon main image? 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