--- title: How to Avoid Stockouts During Peak Selling Periods description: Learn how to avoid stockouts on Amazon and other online selling platforms plus find out the main causes of stockouts and what to do if it happens to you. image: https://www.ecomengine.com/hubfs/images/featured/blog/avoid-stockouts.png --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # How to Avoid Stockouts During Peak Selling Periods [![Julian Bonte-Friedheim](https://www.ecomengine.com/hubfs/images/headshots/external/julian-bonte-friedheim.png)](https://www.ecomengine.com/blog/author/julian-bonte-friedheim) By [Julian Bonte-Friedheim](https://www.ecomengine.com/blog/author/julian-bonte-friedheim) *In order to optimize your online store's performance this Q4, the team at 8fig is sharing some strategies that will help you avoid and recover from stockouts.* Managing an eCommerce store can be a stressful job. You need to oversee your supply chain, ensure that ads are running and performing, deal with shipping and returns, and much more. Getting a lot of sales can feel like a well-deserved reward for your hard work. But even this is a double-edged sword. A poorly-timed stockout can lead to lost sales, a decreased store ranking, and other headaches. To ensure your store operates at its peak performance this Q4, here's how to avoid stockouts on Amazon and beyond. ## What is a Stockout? ![Amazon temporarily out of stock message on the Featured Offer](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/amazon-temporarily-out-of-stock.png?width=350&height=421&name=amazon-temporarily-out-of-stock.png)Running out of stock, also known as a stockout, an out-of-stock event, or OOS (out of stock), occurs when you run out of inventory and are unable to fulfill customer demand for a particular product. The main causes of a stock out can vary but commonly include supply chain disruptions, inaccurate inventory counts, ineffective demand forecasting, cash flow management issues, or problems with vendors and stock replenishment. ## The Impact of Stockouts on Your Business The consequences of a stockout can have a more significant impact on your business than you might realize. [One study](https://www.retaildive.com/news/out-of-stocks-could-be-costing-retailers-1t/526327/) found that retailers miss out on nearly $1 trillion in sales annually due to running out of inventory with certain products. However, stockouts have consequences beyond just a decrease in sales and profits. There are various additional expenses that can also arise. These expenses include the loss of marketing funds that failed to generate any sales, fees for expediting replenishment orders, managing backorders, processing refunds, and handling canceled orders. To accurately assess the real cost of a stockout, it is crucial to take into account all of these factors. ***Related reading: ***[***Disadvantages of Backorders in eCommerce And How to Manage Them***](https://www.ecomengine.com/blog/disadvantages-of-backorders) Stockouts can damage your reputation and result in the loss of [repeat business](https://www.ecomengine.com/blog/how-get-repeat-buyers-amazon). A customer who wanted to purchase your product but encountered a stockout is more likely to turn to and stick with a competitor they perceive as more reliable. This gained business boosts their store’s ranking instead of yours. And, regardless of your intentions, a stockout can make you appear untrustworthy in the eyes of a buyer, eroding any sense of brand loyalty. One of the biggest drawbacks of a stockout is the potential damage to your store’s [reviews](https://www.ecomengine.com/get-amazon-reviews) and search ranking. Online platforms like Amazon and Walmart have an incentive to list products that are out of stock lower on their search result pages. This is because shoppers that come across a product they like but can’t buy right away are getting a negative customer experience. They might buy it from a different website (like eBay), decide not to buy it at all, or even worse, not buy it and abandon the rest of their cart as well. It should come as no surprise then that eCommerce sites quietly reduce your [ranking](https://www.ecomengine.com/blog/how-to-find-amazon-sales-rank) when you are out of stock in order to keep their shoppers engaged. Being back in stock is a great way to undo this damage, although you still lose a lot of the momentum you might have had, especially if you were running big marketing campaigns to boost your products’ reach. ***Related reading: ***[***How to Prevent Digital Shopping Cart Abandonment***](https://www.ecomengine.com/blog/brand-tailored-promotions) ## Recovering from Going Out of Stock ![Empty Amazon box](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/open-box.png?width=400&height=254&name=open-box.png)Sooner or later, every eCommerce seller is likely to run out of stock. The degree of disruption it causes to your profits and operations can be influenced by how you react. Here are four practical approaches for how to manage stock out situations and recover from them successfully: 1. **Have good communication:** If you sell on your own site, clearly indicate whether a product is temporarily out of stock or permanently discontinued. Give customers the option to save the product or receive notifications when it becomes available again. This is also a great way to gather emails for future marketing purposes. If you're an Amazon seller, it's important to mark the product as non-replenishable in Seller Central if you don't plan to replenish. 2. **Adjust your marketing:** Shift [marketing campaign](https://ranksey.com/google-ads-kpis/) efforts toward alternative products that are currently in stock. Make sure that you’re not wasting resources on promoting items that are sold out or close to being that way. 3. **Ensure prompt refunds:** For those of you who have your own website, establish a straightforward refund process to reimburse customers quickly and maintain their trust. Consider offering store credit as an alternative to refunds. You can also show customers other products that they might enjoy. A good customer experience here will help maintain your store’s reputation. 4. **Consider expedited shipping**. If your next batch of inventory is still far away, it might be worth sending a new shipment with air freight. This is likely to cost more than usual but can ensure larger profits in the long term, as your store ranking, sales, and customer satisfaction would be maintained. By implementing these strategies, you can reduce the negative impact of a stockout. Even when products are out of stock, providing excellent service can still be a chance to establish trust with potential customers. ## How to Avoid Stockouts The best way to prevent the damaging effects of a stockout is to stop it from happening in the first place. Here's more advice on how to avoid stockouts with your online store. ### Have More Accurate Forecasting It is important to [plan your supply chain](https://www.8fig.co/blog/supply-chains-explained/) needs as accurately as possible. You should constantly monitor your sales to anticipate surges in demand that might deplete your stock ahead of time. A great way to do this is to plan based on future demand forecasts. Supply chain management tools can help with this as they allow you to oversee your operations and address potential risk areas. *If you want to improve your Amazon FBA inventory forecasting, try [RestockPro by eComEngine](https://www.ecomengine.com/restockpro). It's a convenient tool that centralizes your supplier management, settings, and restocking rules. No more searching for spreadsheets or struggling to sync different data sources. RestockPro even allows you to customize purchase orders and provides dashboards with your most important figures.* *The tool also conveniently captures your margin and cost assumptions, allowing for more accurate profitability calculations. With this data in hand, RestockPro can make restocking decisions that align with your business objectives, seamlessly considering both restocking and profitability parameters for every product that you sell. [Try RestockPro today](https://www.ecomengine.com/trial) and unlock the power of FBA restocking automation.* ### Order Stock in Smaller Batches By purchasing inventory in smaller, more frequent batches, you give yourself more leeway to adapt to market trends. This has the added benefit of being able to reduce your order size if you anticipate a drop in demand. A batch of inventory being faulty or lost won’t sting as hard anymore since the next shipment won’t be too far off. Given the dynamic and unpredictable nature of eCommerce, having this extra flexibility can help a lot. The one downside is that it likely means a higher per-unit cost since suppliers prefer to send out bigger orders. ### Diversify Your Suppliers Have backup suppliers in place to counteract disruptions. Domestic suppliers can offer faster turnaround times, even if their prices are higher. You want to make sure that you can always get more inventory, even if your [main supplier](https://www.8fig.co/blog/negotiating-with-suppliers/) can’t provide it. ### Reduce Your Ad Spend When sales happen at a rate that will cause inventory to run out before your next shipment arrives, limit or stop your marketing campaigns as soon as possible. This might reduce demand enough to allow you to stay in stock until your next inventory shipment arrives. Spending big on advertising only to run out of stock is a clear waste of money. ### Raise Your Prices Raising prices might seem like a win-win situation: you stay in stock longer while boosting your [profit margins](https://www.8fig.co/blog/ecommerce-profit-margins/). However, this needs to be done carefully. Raising them too much too quickly can frustrate potential buyers, driving them to your competitors. It might also have a negative effect on your sales and bring your products’ search ranking down. ### Invest in Safety Stock Consider having extra inventory on hand for popular or high-demand products. Balance the investment wisely based on up-to-date forecasts to avoid cutting into your finances too much. ### Maintain Healthy Cash Flow Supply chain disruptions can lead to unforeseen expenses. You want to make sure that you have enough cash on hand to respond to a sudden disruption. Shipments can be delayed or even damaged and you need to be able to respond quickly. ## Get Flexible Funding with 8fig Eliminate your cashflow issues by signing up for an [8fig](https://www.8fig.co/) Growth Plan. It can provide you with continuous capital to fund your products and respond to sales fluctuations more effectively. Even better, with its AI CFO technology, it will help you oversee and manage your supply chain. This means planning inventory shipments ahead of time to avoid stockouts while getting valuable insights about your operations. [Get started today](https://app.8fig.co/onboarding/name) and supercharge your sales. [![Stack of boxes next to laptop with text, "Improve FBA inventory management" above button with text, "Learn more"](https://no-cache.hubspot.com/cta/default/5147382/922b2375-3d4e-4c0f-8daf-f8dc14b1846a.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/922b2375-3d4e-4c0f-8daf-f8dc14b1846a) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on August 22, 2023, updated March 19, 2025 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Inventory [![An illustration of an empty box shelf on one side and an overflowing box shelf on the other, with the text "Prime Day Is in June."](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-june.png) ](https://www.ecomengine.com/blog/prime-day-fba-inventory-triage) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-fba-inventory-triage) June 15, 2026 | [![Inventory Cash Flow"Illustration of stacked inventory boxes with trapped cash and an empty wallet, titled "Inventory Cash Flow"](https://www.ecomengine.com/hubfs/images/featured/blog/inventory-cash-flow.png) ](https://www.ecomengine.com/blog/amazon-inventory-cash-flow) ### [Inventory Cash Flow: The Hidden Reason Your Business Feels “Successful but Broke”](https://www.ecomengine.com/blog/amazon-inventory-cash-flow) May 19, 2026 | [![Illustration of three Amazon dead inventory strategies on a warehouse shelf, liquidate, bundle, and hold, with storage cost coins below, titled “Dead Inventory Detox.”](https://www.ecomengine.com/hubfs/images/featured/blog/dead-inventory-detox.png) ](https://www.ecomengine.com/blog/amazon-dead-inventory-guide) ### [Dead Inventory Detox: When to Liquidate, When to Bundle, When to Hold](https://www.ecomengine.com/blog/amazon-dead-inventory-guide) April 14, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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