How to Find Amazon Sales Rank by Product

You know how many sales you’re making for each product, but you could probably use more context to understand how you’re really doing.

How do your sales numbers compare to those of brands selling similar products? Do you have room to grow and perform better if you improve your Amazon marketing, or are you doing about as well as possible with the type of product you’re selling?

To answer questions like those, you need a way to see how the performance of your products compares to that of other items in the same category. Finding your Amazon Sales Rank is the easiest way to do so.

What is Amazon Sales Rank?

For every category on its site, Amazon ranks which products sell the most. Amazon Sales Rank provides a clear measure of the relative success of each product on the platform when compared to other items listed in the same category.

The Amazon marketplace is broad and divided into a wide range of categories and subcategories. You can find the Amazon Sales Rank for a product for every category and subcategory it’s listed in. For example, you can see how well a book is ranked in the broad category of Books, as well as more specific categories like Coming of Age Fiction and Literary Fiction.

How to Find Amazon Sales Rank

For each product listed on the Amazon marketplace, you can find the Amazon Sales Rank on the product page. Simply pull up the product page, then scroll down until you see a section titled either Product Details or Product Information.

It will be below the product description provided by the seller, but above the Questions and Reviews sections, so if you see those you’ve gone too far. Once you've found it, look for Best Sellers Rank. You’ll see a list of the Amazon Sales Rank for the product for each category it’s listed in.

As an example, it looks something like this:

If you want to see the main products you’re competing with, the links in this section will take you to the rankings list for each category. If you're thinking about sourcing a product, it's important to understand the competitive landscape and profitability potential before getting started. No one wants to invest in a product that won't sell! You can check out the Product Opportunity Explorer in Seller Central to get an understanding of current demand.

Studying the competition can also help you identify ways to make your product stand out. Check out competitor reviews and look for opportunities to differentiate your offer. You can even automate this process by tracking competitor ASINs with FeedbackFive by eComEngine.

Sales rank impacts where a product appears in Amazon's search results. Check out our Amazon listing guide to learn more about how sales rank and other factors (such as product reviews, A+ Content, and more) affect your product's visibility on Amazon.

Why Knowing Amazon Sales Rank is Valuable

For sellers, knowing the Amazon product ranking for an item provides a few main benefits:

• You can identify new products to stock. Picking the right products to sell is an important part of being a successful Amazon seller. Understanding what people are buying and how competitive each category is will help you make smart decisions regarding which products to offer.
• It helps you determine which products are most worth keeping in your inventory. If you have some products that consistently perform well in the rankings and others that tend to stay toward the bottom of the list, your storage space is better used on the former.
• It gives you insights into the size of the market and how much potential there is in each category. If the rankings make clear that a particular type of product is popular, then stocking a high-quality item in that category and putting effective marketing behind it is smart.
• High rankings translate into social proof for customers. If one of your products manages to make it into the top 100 for a category, or top 10 for a subcategory, customers are more likely to find and buy it.

Knowing how to find Amazon Sales Rank is only one small part of analyzing a product’s performance. Determining how profitable it is for your company ultimately matters more than where it falls in the Amazon product ranking. Nonetheless, when paired with other seller insights, it can help you gain a greater understanding of where individual products fit into the overall picture of Amazon success.