How to Create an Amazon Seller Account

Amazon’s widespread popularity across the globe gives businesses of all sizes an incredible opportunity to reach millions of potential customers on a platform that people trust. But before you can begin selling on the marketplace, you first have to create an Amazon seller account.

You must follow the specific steps outlined by Amazon, which will be covered below. Be sure to have this information available before you get started:

• Your bank account number and bank routing number
• An internationally chargeable credit card
• Your government-issued ID
• Your tax information
• Your phone number, email, and other personal/business information

All set? Here’s how to create an Amazon seller account.

1. Go to the Amazon Seller Sign Up Page

Amazon seller sign-up buttons appear in multiple locations across the many different Amazon web pages, but you’ll be redirected to the same https://sell.amazon.com sign-up page so don’t worry too much about finding the right one.

You can use your customer account to start selling, or you may create a new Amazon seller account with your business email.

2. Choose an Amazon Selling Plan

Note that when you first arrive on sell.amazon.com, the sign-up button on the top header has some monthly pricing and fee information below it. Clicking this button will continue your registration under a Professional selling plan.

However, when setting up an Amazon seller account, you also have the option of an Individual selling plan. To compare the two (you must pick one), scroll down to the smaller "Make money" header and click the “See pricing” link. This will open up a dedicated pricing page with a detailed breakdown of the different selling plans (you'll also see sign-up buttons for each) and more info on referral fees, fulfillment fees, and other costs.

If you plan on selling more than 40 units a month, a Professional selling plan is for you. This option, which costs $39.99 a month with additional selling fees, also allows you to advertise your products and access advanced selling tools and restricted product categories.

With an Individual selling plan, you’ll pay $0.99 per item sold plus additional selling fees. This is your ideal option if you already know you won't be moving much volume (use that 40 units a month for reference) or if you're still deciding what to sell. However, you won’t be able to advertise your products or access Amazon’s APIs and business reports. Consider your options carefully, but know that you can upgrade (or cancel, if need be) your account at any time.

3. Enter Your Email to Create Your Amazon Account

After you’ve selected your selling plan, you’ll be asked to enter the email address and password for your seller account. You can also create a new Amazon account here; be ready to enter a one-time password (OTP) sent by Amazon to verify your email address.

4. Enter Your Business Information

This is the first step of a five-part process that takes you through setting up an Amazon seller account. It’s getting real now!

If you don’t have a business location, enter your country of residence. Your business type may be any of the following:

• State-owned business
• Publicly-listed business
• Privately-owned business
• Charity
• Individual

When registering as a business, you will need to enter your company registration along with your business address.

5. Provide Your Personal Information

Next, you must provide Amazon with more personal information for additional verification purposes. Amazon has been adding more measures to help block fake accounts and identity theft, so be patient. This is for your benefit!

6. Select Your Desired Marketplace(s)

This is where you’ll select the Amazon marketplaces you wish to sell in. For example, you can sell in North America (Amazon.com), Canada (Amazon.ca), the United Kingdom (Amazon.co.uk), etc.

Additional information may be required depending on which marketplace you register for.

7. Enter Your Bank Account and Credit Card Information

To set up an Amazon seller account, you will need a valid bank account number which will be used to deposit and withdraw money between your bank account and your Amazon payments account. Key things of note:

• Your bank account should be in the name of the primary contact or business name that you provided to Amazon. Financial institutions must be part of Amazon’s Payment Service Provider Program.
• To verify your bank account, you will need to access your online banking credentials or provide Amazon with a bank statement.
• You must provide a valid credit card number to pay your monthly fee.
• You can add a bank account for other marketplaces you choose to sell in once you complete your registration.
  
  

Note that Amazon will charge a one-time fee of $1 US dollar (for the US marketplace) upon completion of your account setup to verify your credit card information.

8. Add Product and Amazon Store Information

Once your payment information is validated, you’ll then be asked some questions about the products you want to sell as well as your Amazon store, including:

• The name of your Amazon store. A checkmark will verify that the name is available.
• Whether or not you have UPCs for your products.
• If you’re the manufacturer or brand owner for any of the products you want to sell.
• If you have a government-registered trademark for any of the branded products you wish to sell.

9. Validate Your Address

The last step of setting up an Amazon seller account is confirming the business address that you provided earlier in the process. A postcard containing a code will be mailed to that address by Amazon. Once you receive the postcard (it may take up to seven days to arrive), you’ll need to go back and enter the code to complete the registration process.

10. Log Into Amazon Seller Central and Start Selling

Once Amazon verifies your account, you’re officially a registered seller! For increased security on your account, it's highly recommended that you set up a two-step verification upon sign-in. You don't want anyone else accessing your information unless you've given them permission to do so.

As a registered seller, you'll now have access to Seller Central, the online Amazon portal where third-party sellers like you go to manage their seller account, list products, monitor sales, reach Seller Support, and much more.

The Amazon Seller app for iOS and Android also allows you to perform many selling tasks right from your phone.

Need More Help with Selling on Amazon?

We hope this information on how to create an Amazon seller account was helpful and we wish you the best of luck! If you need help with getting more reviews, managing your FBA inventory, or finding FBA product information, eComEngine’s highly rated Amazon seller tools can set you up for success. You may also find our detailed Amazon Seller Glossary to be of great assistance as learn your way.