Order Data and Analytics: A Powerful Combination

by Jeanne Croteau

Running an Amazon business takes a lot of hard work and determination, but having the right tools can really lighten the load. While it can seem overwhelming, the more information you have, the better able you are to make smart decisions. Almost everything can be done manually, but automating certain processes frees up time that can be spent doing more important things.

In addition to streamlining your feedback and product review solicitation efforts, FeedbackFive makes it easy to monitor and analyze your Amazon sales. We’ve always had detailed order data in the tool, but we recently changed the structure of this information to make it easier to understand your sales performance over a period of time.

Monitor Business Performance At A Glance

The Orders Overview page allows you to track total orders, sales, rates of change and more over 7, 30, 90 or 150-day periods. With the ability to filter your order data by day, rather than by order, both larger and smaller sellers can quickly see key sales metrics in FeedbackFive. Sorting any of the columns allows you to immediately see your best or worst sales days in order. Pairing this information with your reputation management strategy can lead to powerful results.

For example, being able to quickly see when you receive the most orders may impact which campaign rules you set or how you choose to design your template. Are most buyers of your products likely to receive your product review request early in the work week? You may decide to restructure which days you send the request or even make your message a bit more concise to increase the chance of connecting during a busy day.

The ability to see your best and worst sales days over the past 90 or 150 days can really open your eyes. Do you see a decrease in sales right after a major holiday? Are your sales organically increasing during three day weekends? This type of data can inform your business strategy for similar situations in the future.

Drill Down for Valuable Insight

While the overview page is helpful for seeing the high level trends of your sales performance over time, theOrder Data page allows you to drill down more granularly with filters that allow you to see orders within or across days, by SKU, by fulfillment channel and more.

The ability to view, manage and even filter your individual Amazon orders can provide valuable insight about your buyers. For example, wouldn’t it be helpful to know how many repeat customers you’ve had in the last 90 days? Who spent the most on their orders? Which products see the most repeat purchases? And, perhaps most importantly, what can you do to encourage this behavior for other products?


Monitor Sales Trends

With FeedbackFive, you’ll streamline the process of Amazon feedback solicitation while creating polished, customized email campaigns to reach your valued customers. From within the tool, you can easily monitor sales trends to help inform smart business decisions.

FeedbackFive is trusted by Amazon sellers worldwide. Start your free trial today and help your business reach its full potential!

Originally published on April 18, 2019, updated June 14, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.