--- title: How Positive Feedback on Amazon Impacts Sales description: Find out how positive feedback on Amazon impacts your sales, get tips for improving feedback and more in this article. image: https://www.ecomengine.com/hubfs/images/featured/blog/positive-feedback-amazon-impact-sales.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/how-positive-feedback-on-amazon-impacts-sales#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # How Positive Feedback on Amazon Impacts Sales [![Liz Adamson](https://www.ecomengine.com/hubfs/images/headshots/external/liz-adamson.jpg)](https://www.ecomengine.com/blog/author/liz-adamson) By [Liz Adamson](https://www.ecomengine.com/blog/author/liz-adamson) Many sellers are at least somewhat familiar with their Amazon seller feedback rating and the ratings chart that shows up on your seller storefront and in the Feedback Manager in Seller Central. However, merchants often don’t realize the impact that positive feedback can have on your Amazon sales. For FBA sellers, **there is no reason not to have a 99% or 100% at all times**. So what is the [seller feedback rating](https://www.ecomengine.com/amazon-feedback), how does it affect sales and what can you do to improve it? The seller feedback rating is intended to be feedback from customers on you as a seller. It is not a place where customers should leaving product reviews. Rather it’s where sellers can provide feedback on your customer service, order fulfillment and other customer-seller interactions. If you are an [FBA](https://www.ecomengine.com/amazon-fba) seller, obviously much of that doesn’t apply to you. Feedback is tracked as Lifetime, 12 month, 90 and 30 day. Ideally your seller feedback would look something like this:  ![Perfect Amazon seller feedback ratings](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/perfect-seller-feedback.jpg?width=581&name=perfect-seller-feedback.jpg) However, we often see seller feedback that looks more like this: ![Mixture of positive, neutral, and negative Amazon seller feedback ratings](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/typical-seller-feedback.jpg?width=579&name=typical-seller-feedback.jpg) The number that matters is your percentage of positive ratings (ratings of 4 or 5). Any neutral (3) or negative (1 and 2) ratings will bring down your total positive rating. ## Positive Seller Feedback and Amazon Sales Your seller feedback can affect your Amazon sales in several ways. ### Organic search Amazon doesn’t spell this out anywhere, but there is a correlation between how you show up in organic search and your feedback rating. One Amazon insider told us that the threshold is around 96% or 97%. Below that and your ranking starts to take a hit and continues to drop as your feedback drops. ### Coupons Many marketing features on Amazon require that you have a strong seller feedback rating. [Amazon has communicated](https://sellercentral.amazon.com/gp/help/help.html?itemID=GJHCPEFJ5JJQD52D) that you need at least a 3.5 seller rating to run coupons. ### Promotions Under promotions, if you want to use the Social Media Promo Code and you are not enrolled with [Brand Registry](https://www.ecomengine.com/amazon-brand-registry) your seller feedback matters. [Amazon states](https://sellercentral.amazon.com/gp/help/help.html?itemID=DC3Y9ETBQ5V9HJ7) that you need a positive feedback rating of +80% positive feedback and at least 20 ratings to your seller account. ### Buy Box There are many factors that go into [winning the Buy Box](https://www.ecomengine.com/amazon-buy-box) and your feedback rating is one of them. All other factors being equal (price, fulfillment method, shipping speed, etc), if your seller rating is below the competition, you may lose the Buy Box. You can use a [Buy Box tracker](https://www.ecomengine.com/blog/buy-box-tracker) like SellerPulse by eComEngine to notify you of changes (won, lost or suppressed) to the Buy Boxes of products that you have offers for. ![Buy Box change alert options in FeedbackFive](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/alerts-buy-box-change.png?width=824&height=564&name=alerts-buy-box-change.png) ## Improving Seller Feedback Knowing that your feedback rating is important, how do you maintain or improve it? There are a few things to put on your to-do list. ### Regular monitoring Check your seller feedback daily, or set up third-party software (like [FeedbackFive](https://www.ecomengine.com/feedbackfive)) to monitor and alert you when neutral and negative feedback ratings come in. When they do, there are many cases in which you can request that Amazon remove the review. [Amazon states](https://sellercentral.amazon.com/gp/help/20231): It will only remove feedback in the following cases: - The feedback includes obscene language. - The feedback includes seller-specific personally identifiable information. - The entire feedback comment is a product review. It will strike-through feedback in the following cases: - The entire feedback comment is regarding fulfillment or customer service for an order fulfilled by Amazon. - The entire feedback comment is solely related to delayed or not received packages, for orders shipped on time by the seller using [Buy Shipping.](https://www.ecomengine.com/blog/buy-shipping) Two of the most common reasons customers leave neutral and negative reviews are to complain about the product or late shipping. If you are an FBA seller, your feedback rating should easily be maintained at 98%-100% at all times. To remove neutral and negative feedback, in Seller Central go to Performance > Feedback and filter by Neutral and Negative. Any feedbacks less than 90 days old and not in compliance with Amazon’s guidelines can be removed using the drop down menu on the right. In the example below, you can see two ratings that were struck through (and not counted towards the seller rating) because they are an FBA seller, and one feedback that can be considered to be a product review. You should request removal for any feedback similar to this. ![Request removal menu option in Seller Central Feedback Manager](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/feedback-manager-request-removal.jpg?width=1200&name=feedback-manager-request-removal.jpg) ### Fulfillment by Merchant Sellers If you don’t use FBA, a good seller score can be harder to maintain since complaints about shipping are quite common. If you find that you have a lot of these complaints and it is driving your seller feedback down, pay attention and identify what it is you need to do to improve shipping speeds and the customer experience. ### Request Feedback If you have a lot of neutral and negative reviews that you can’t remove, and you’ve corrected any underlying fulfillment problems, you should be requesting seller feedback. More Amazon positive feedback scores will help balance out your existing neutral and negative feedback. Using an automated platform like FeedbackFive will make this very easy. Seller feedback is often overlooked, but is a critical part of successful selling on Amazon. The good news is that Amazon positive feedback is relatively easy to maintain, with just a few minutes a week most sellers will be able to keep this score above 97%. Don’t let this simple task get forgotten. [![Five gold stars in a chat bubble with text, "Five tips for choosing the best Amazon feedback software"](https://no-cache.hubspot.com/cta/default/5147382/a627f72f-dc1f-4467-9f53-f01e9d1cd2f2.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a627f72f-dc1f-4467-9f53-f01e9d1cd2f2) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on August 21, 2019, updated September 29, 2023 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Feedback and Reviews [![ Illustration of a five-star rating bar, review cards, a magnifying glass, a trust badge, a chat bubble, and an upward arrow, with text "Customer Perception Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/customer-perception-strategy.png) ](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) ### [Customer Perception Strategy: Reviews, Q&A, and the Trust Signals Most Sellers Ignore](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) May 26, 2026 | [![Illustration of five-star rating, coins, and an upward arrow with a discount icon, representing increased profit from reviews, with text “Turn Reviews Into Margin”](https://www.ecomengine.com/hubfs/images/featured/blog/turn-reviews-into-margin.png) ](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) ### [Turn Reviews Into Margin: How Social Proof Reduces Discount Dependence](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) May 5, 2026 | [![Illustration of magnifying glass, ratings, and message bubbles with text “The Review Audit”](https://www.ecomengine.com/hubfs/images/featured/blog/review-audit.png) ](https://www.ecomengine.com/blog/amazon-review-audit) ### [The Review Audit: What Your Star Rating Is Really Telling Shoppers](https://www.ecomengine.com/blog/amazon-review-audit) April 21, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Liz Adamson" }, "dateModified" : "2023-09-29", "datePublished" : "2019-08-21", "description" : "Find out how positive feedback on Amazon impacts your sales, get tips for improving feedback and more in this article.", "headline" : "How Positive Feedback on Amazon Impacts Sales", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/positive-feedback-amazon-impact-sales.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/how-positive-feedback-on-amazon-impacts-sales", "@type" : "WebPage", "description" : "Find out how positive feedback on Amazon impacts your sales, get tips for improving feedback and more in this article." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```