Feedback Management for Business Growth

by Liz Fickenscher

Every Amazon seller has a story. People decide to get started with eCommerce for all sorts of reasons, ranging from reselling college textbooks to sourcing their own private-label product line. One of our FeedbackFive customers, who we'll simply call "Joe," recently shared his experience of expanding his family's retail business into the Amazon marketplace earlier this year.

In this post, we'll share how FeedbackFive helps Joe's recently launched online store grow.

Building Feedback

The family business began with brick-and-mortar stores that sell high-end men’s clothing and eventually grew into private-label manufacturing. As the business continued to grow, Joe got started on the Amazon marketplace in an effort to expand the brand’s reach. "Amazon's a great place once you have the product," Joe said of their decision to begin selling on the online marketplace.

Although his brand already had a following in the geographic areas surrounding the company’s ten stores, Joe had to start from scratch on the Amazon marketplace. He asked a friend in the eCommerce industry about ways to set his online store up for success. Among the many great recommendations Joe received, his friend encouraged him to check out FeedbackFive for automated feedback solicitation, so Joe began his free trial. He quickly saw the value that the tool added to his Amazon business.

Efficient Feedback Management

Joe’s a busy guy. He’s overseeing stores and working with private-label manufacturing, while building a presence on the Amazon marketplace. Producing and marketing high-end luxury clothing requires careful attention to detail and dedication to quality. While Joe knows that feedback is important for his business, he doesn’t have time to manually solicit feedback, while managing his day-to-day to-do list.

FeedbackFive allows him to operate his Amazon business much more efficiently, so he can dedicate his time to other tasks and rest assured that his customers are satisfied. For added convenience, he was able to quickly customize the preloaded email campaigns within FeedbackFive. This feature helps Joe’s Amazon business receive feedback with no additional effort on his part. He can quickly check the intuitive dashboard in FeedbackFive to see and respond to negative or neutral feedback.


Providing a Comfortable Experience

Since Joe works with high-end private-label clothing, providing quality customer service is an important aspect of his brand. FeedbackFive helps him manage customer relations and address any issues quickly in order to provide a customer service experience appropriate to his label.

"[Positive feedback] builds up," Joe commented. The more positive feedback a seller gets, the better, as having a large amount of positive feedback means that any negative feedback makes less of an impact. He also uses the product review feature to solicit reviews for his private-label items.

Joe feels that FeedbackFive has added significant value to his business and has helped him successfully establish and maintain his Amazon store. He values his customers and appreciates that FeedbackFive allows him to easily connect with them to ensure that they have had the comfortable experience associated with his private-label brand.

Refer a Friend

Do you have a friend like Joe who could use an automated feedback management tool? Share the power of FeedbackFive with them! A 14-day free trial is available here.

This post spotlights a satisfied user of FeedbackFive. This article is part of our series highlighting merchant success stories. As a thank-you for participating in this article, the customer received one free month of FeedbackFive. If you’re currently using FeedbackFive and would like to participate in this program, click here to request information.

Originally published on January 18, 2017, updated April 26, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.