Caddis Sports Optimizes Operations with SellerPulse

Trever Webb, Vice President of Direct Sales for Caddis Sports and Blue Coolers, knows that the key to success in e-commerce lies in efficiency and smart decision-making. Caddis Sports, a 40-year-old outdoor gear brand, acquired Blue Coolers in 2024. Specializing in high-performance coolers and outdoor gear, Caddis Sports operates with a small, agile team of 8-10 employees.

“We’ve been using eComEngine tools since 2020, and when we discovered SellerPulse, we immediately saw its potential to streamline and optimize our operations,” says Trever. “The insights and reports from SellerPulse have made a huge difference in how we manage our listings and profitability.”

Protecting Profitability with Real-Time Alerts

Before adopting SellerPulse, Caddis Sports found it demanding to efficiently track and manage their large catalog of products. With over 400 SKUs, manually assessing product performance and profitability was time-consuming. “We lacked the detailed insights into each product’s profitability, and keeping up with the day-to-day changes in listings required a lot of manual effort,” Trever recalls.

SellerPulse’s automated listing alerts have also been essential in maintaining efficiency. Dealing with unauthorized sellers and managing listings at scale was still a constant concern. Without the right tools, staying on top of these challenges was becoming increasingly difficult. “We rarely lose the Buy Box, but when it happens, we get alerted right away, which allows us to resolve issues faster,” Trever says. “And if an unauthorized seller appears, we can catch it early and protect our brand, which is crucial.”

Why SellerPulse Became the Solution to Unlocking Profitability

When Caddis Sports implemented SellerPulse, the impact was immediate. The tool’s powerful reports, particularly the SKU Economics Report, provided deep insights into the profitability of each product, including product costs, fees, and net margins at the ASIN level, optimizing their inventory strategy and pricing.

The SKU Economics report is a game-changer for us. It’s something we rely on daily." - Trever Webb

“Before SellerPulse, we had a general sense of our products’ profitability, but we didn’t have the granular visibility into costs and margins. Now, with the SKU Economics report, we can easily see where each product stands and adjust our strategies accordingly. We were essentially guessing which products were driving profits. Now, we can see exactly how much we’re making on each SKU. If we need to tweak pricing or adjust inventory, we have the data to support those decisions.”

This newfound insight has been invaluable for managing their product mix, especially during the off-season. “By identifying products with lower profitability, we can better optimize our inventory, avoid unnecessary storage fees, and make sure we’re investing in the right products,” Trever adds.

Time Savings and Operational Efficiency

Perhaps one of the biggest benefits for Caddis Sports has been the time savings. Before adopting SellerPulse, manually monitoring and adjusting listings across 400+ SKUs was a labor-intensive task. “What used to take us hours is now automated. SellerPulse does the heavy lifting for us,” says Trever. “We set up the alerts and reports, and the system does the work. We can now focus on more strategic aspects of the business, like expansion and customer engagement.”

A Long-Time Relationship with eComEngine

Caddis Sports’s relationship with eComEngine dates back to when they first began using FeedbackFive for automated product reviews and seller feedback. Trever and his team had already seen the value of eComEngine’s solutions, making SellerPulse a natural next step for their growing business.

“eComEngine has been a trusted partner for us for years,” says Trever. “They’ve helped us manage our operations more efficiently. With SellerPulse, we now have the robust reporting capabilities we needed to scale our business while staying competitive.”

Looking Ahead: Continuous Improvement

Caddis Sports has gained tremendous value from SellerPulse, but Trever isn’t stopping there. They continue to provide feedback to eComEngine in hopes of further enhancing the product. “We really appreciate how responsive eComEngine has been to customer feedback,” Trever notes. “They’re always listening and evolving the product to meet our needs. We’re excited to see what’s next for SellerPulse.”

They’re always listening and evolving the product to meet our needs. We’re excited to see what’s next for SellerPulse."
- Trever Webb

A Clear Path to Growth

By gaining real-time visibility into product-level profitability, Caddis Sports has been able to fine-tune its inventory strategy, reduce storage costs during off-peak seasons, and protect its brand from unauthorized sellers. “SellerPulse has helped us streamline our operations, reduce manual work, and scale more efficiently,” says Trever. “With the time we’ve saved and the insights we’ve gained, we can now focus on driving growth.”