How to Make More Data-Driven Decisions (with FeedbackFive)

by Colleen Quattlebaum

Big businesses aren't the only ones making data-driven decisions.

In fact, with the advent of open APIs and SaaS platforms such as FeedbackFive, Amazon merchants are now gaining access to information only dreamed about in years past.

In this post, we'll discuss how FeedbackFive helps you to make more data-driven decisions.

Product Reviews Offer Insight into Customer Preferences

Consumers trust the Amazon marketplace for a number of reasons. Most notably, they count on the collective genius found within millions of unbiased product reviews. Unlike traditional offline shopping that relies on smooth sales tactics and the shopper's "gut feeling," Amazon.com, Inc. limits the buyer's risk by aggregating word-of-mouth referrals (or critiques) for every imaginable item.

In a similar way, merchants can also gain valuable insight from product review data. Through our interaction with our users, we consistently find that sellers use product reviews for a variety of purposes, including:

  • Determining which products to source
  • Working on SEO for private-label product(s)
  • Monitoring the popularity of items in inventory
  • Improving product quality
  • Helping suppliers improve
  • Deciding when to drop an item

FeedbackFive allows merchants to easily customize product review request messages for each ASIN they sell. Armed with product review information, sellers can make more informed restocking, sourcing and marketing decisions.

Campaign Analytics Tell You What is Working

An effective campaign is worth repeating. If you're not tracking your email campaigns, however, it's difficult to know where to spend your time and money.

It's been proven that feedback and review solicitation is a worthwhile effort. Customer engagement, process improvement and an enhanced feedback score are just a few of the possible byproducts. Unfortunately, if you're manually soliciting via the Amazon Buyer-Seller Messaging Service, you have very little visibility into what is actually working.

Compare this approach to using FeedbackFive. In addition to automating the solicitation process, FeedbackFive monitors important metrics, such as:

  • Total number of emails sent for each campaign
  • Open rates
  • Feedback received

Now, instead of hoping for results, your retail business can leverage campaign-specific data and adjust accordingly. Depending on your plan level, you can even build unlimited campaigns in FeedbackFive, making it possible to test different subject lines, email copy, graphics, calls-to-action and product-specific techniques.

Make the Most of Amazon Feedback Data

If you're looking for a way to make more data-driven decisions for your Amazon business, FeedbackFive is the right tool for you. Users gain access to a wealth of knowledge, presented in an intuitive, action-oriented format.

Try FeedbackFive today and engage more customers, stay ahead of shifting consumer preferences and grow your bottom line.

Originally published on October 31, 2016, updated April 30, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.

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