--- title: How to Send Critical Order Information to Opted-Out Buyers description: Learn how to send critical messages to buyers who have opted out of Amazon seller communication and take a look at why sending emails matters in this post. image: https://www.ecomengine.com/hubfs/images/featured/blog/critical-messages-what-to-know.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # How to Send Critical Order Information to Opted-Out Buyers [![Colleen Quattlebaum](https://www.ecomengine.com/hubfs/images/headshots/internal/colleen-quattlebaum-headshot.jpg)](https://www.ecomengine.com/blog/author/colleen-quattlebaum) By [Colleen Quattlebaum](https://www.ecomengine.com/blog/author/colleen-quattlebaum) The Amazon [buyer opt-out policy](https://sellercentral.amazon.com/gp/help/200389080) has been updated once again to reflect new guidelines for sending critical order information to opted-out buyers. In this post, we’ll explore the new policy updates and why you should still be sending emails to your customers (while following Amazon’s guidelines, of course). ## Sending Important Order Information Amazon’s Buyer-Seller Messaging platform still allows sellers to send messages that are critical to completing an order to opted-out buyers. In order to send this type of message, simply include the word “[Important]” in brackets anywhere in the email’s subject line. You can also send this type of message directly from your Seller Central account by selecting “Additional Information Required” as your subject in Buyer-Seller Messaging. Note that most FeedbackFive messages fall under the "not critical" category, so you'll only need to use the "[Important]" subject for emails sent directly from your Seller Central account. While feedback and product review requests are categorized as non-critical, they are allowed and even encouraged by Amazon. After all, the ultimate goal of these messages is to ensure that each customer has had a positive experience on the marketplace. Seller feedback and product reviews provide essential information for other customers as they shop around and compare items. Amazon considers the following critical information for orders: - Request for product customization details - Scheduling delivery - Shipping address problems You can learn more about Amazon’s guidelines [here](https://sellercentral.amazon.com/gp/help/help.html?itemID=200383320). ## Email Offers Connection Buyers who have opted out of communication don’t want to hear from you, so you should make a good faith effort to respect their wishes. The buyer opt-out saves you from potentially annoying customers who don’t want to receive additional seller communications. Since you're working to build a positive customer experience, [buyer opt-out is a good thing](https://www.ecomengine.com/blog/amazon-opt-out-emails)! It allows you to connect with buyers who are more apt to be open to leaving seller feedback and product reviews. And with FeedbackFive, you can simply forward opt-out notifications to [optout@mail.feedbackfive.com](mailto:optout@mail.feedbackfive.com) to prevent the buyer from receiving an email from you in the future. ## Send the Right Message While we're on the topic of customer engagement, now might be a good time to refresh your approach to feedback solicitations. We've published a number of helpful guides, but now is a good time to review a few of our favorite tips. Make sure that your emails are adding value for those customers who haven't opted out. Your message should be centered around providing superb customer service with a quick request for seller feedback or a product review, rather than a pushy request with no added value for your buyer. A good test for this is to have someone who is not directly involved with your company read your feedback solicitation emails and give you their honest opinions about what you can do to improve your messages. FeedbackFive offers a number of professionally designed templates to help your message stand out in a crowded inbox. Our intuitive interface makes it easy to design powerful emails that get results. In fact, requests sent through our tool have generated more than 50 million feedbacks for sellers! Kenichi Muto of TJ International recently shared, “FeedbackFive helped us to get more than six thousand feedbacks on Amazon!” Automating this part of your Amazon business helps you to enhance your reputation as a seller while focusing on value-driven tasks. Feedback is often the secret ingredient that pushes an Amazon business to greater success. [![Five gold stars in a chat bubble with text, "Five tips for choosing the best Amazon feedback software"](https://no-cache.hubspot.com/cta/default/5147382/a627f72f-dc1f-4467-9f53-f01e9d1cd2f2.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/a627f72f-dc1f-4467-9f53-f01e9d1cd2f2) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on May 17, 2017, updated February 21, 2023 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Feedback and Reviews [![ Illustration of a five-star rating bar, review cards, a magnifying glass, a trust badge, a chat bubble, and an upward arrow, with text "Customer Perception Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/customer-perception-strategy.png) ](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) ### [Customer Perception Strategy: Reviews, Q&A, and the Trust Signals Most Sellers Ignore](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) May 26, 2026 | [![Illustration of five-star rating, coins, and an upward arrow with a discount icon, representing increased profit from reviews, with text “Turn Reviews Into Margin”](https://www.ecomengine.com/hubfs/images/featured/blog/turn-reviews-into-margin.png) ](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) ### [Turn Reviews Into Margin: How Social Proof Reduces Discount Dependence](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) May 5, 2026 | [![Illustration of magnifying glass, ratings, and message bubbles with text “The Review Audit”](https://www.ecomengine.com/hubfs/images/featured/blog/review-audit.png) ](https://www.ecomengine.com/blog/amazon-review-audit) ### [The Review Audit: What Your Star Rating Is Really Telling Shoppers](https://www.ecomengine.com/blog/amazon-review-audit) April 21, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Colleen Quattlebaum" }, "dateModified" : "2023-02-21", "datePublished" : "2017-05-17", "description" : "Learn how to send critical messages to buyers who have opted out of Amazon seller communication and take a look at why sending emails matters in this post.", "headline" : "How to Send Critical Order Information to Opted-Out Buyers", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/critical-messages-what-to-know.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/critical-messages-what-to-know", "@type" : "WebPage", "description" : "Learn how to send critical messages to buyers who have opted out of Amazon seller communication and take a look at why sending emails matters in this post." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```