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Social Media for Amazon Sellers

by Liz Fickenscher

Can social media help your business? Absolutely. But what if you’re a seller on the Amazon marketplace? Can it help you then? Steph Nissen from Atomic Revenue, digital marketing guru and social media specialist, joins Liz Fickenscher for a discussion about social media and the Amazon seller. Topics covered:

  • eCommerce professionals and social media
  • Brand building for Amazon sellers
  • What works and doesn’t work for Amazon sellers
  • What type of content is best

Here is the recap written by Becky Trowbridge

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. 

Social Media for Amazon Sellers

Jumping into the social media side of marketing can be intimidating, but it’s also essential in today’s modern marketplace. We use these platforms to connect with friends and family, but their use for business and marketing cannot be denied.

I recently hosted a webinar called Social Media for Amazon Sellers with Steph Nissen of Atomic Revenue. She shared some incredible tips and insight for using social media to build your brand and create a positive online presence.

Which Social Networks Should You Use?

A decade ago, “social media” was not a term that was used in most circles, but now it feels like there are a million social networks with more cropping up every day. It’s easy to feel overwhelmed when trying to figure out which ones are worth the effort.

Nissen said that it’s best to work smarter, not harder while focusing on six specific social media networks: Facebook, Instagram, Twitter, Pinterest, YouTube and Snapchat. How you use these platforms will largely depend on your audience. The webinar goes into great detail about maximizing your efforts.

For example, Facebook, with its two billion users and robust ads program, is great for reaching the general public and older customers. However, establishing a presence on Instagram and Snapchat is essential if you’re targeting millennials and teens. Meanwhile, many sellers don’t know that Pinterest is a relatively untapped, underutilized resource that can lead to sales for years to come if it’s used properly.

Building Your Message

Now that you know where to post, what should you say? It might take time to find your mojo but one thing you should avoid is spamming your followers with sales pitches. Not only is it an ineffective strategy but it could also turn away existing customers and hurt your reputation.

While you will have to fine-tune any approach to meet your specific needs, Nissen shared a formula for success. She called this the Golden Ratio:

  • 60% Curated – This includes links to things your audience will like (such as current trends and events) but have nothing to do with your specific products or services. This is important because it adds value to your community.
  • 30% Owned – This is where you will share posts from your blog, product photos, Amazon listings, how-to videos and similar sources.
  • 10% Promotional – This type of post is to directly promote your products or your business, including special events and sales.

During the webinar, Nissen went into detail about how this all works together to create one cohesive experience for your followers and customers.

Brand-Building Basics

There are so many sellers on the Amazon marketplace that it can be easy to get lost in the crowd. In order to be successful, you will need to find ways to stand out by building your brand in a positive and purposeful way.

You might want to conquer the world in one day, but this will only lead to burn out. Instead, take a realistic approach to developing a strong online presence. Build an attractive, user-friendly website, fully utilize the space provided in your social profiles and be consistent in your visual image, message and tone across all platforms.

Most of all, offer great customer service. People will remember whether they had a positive experience and in this age of social media, negative comments will spread quickly. Protect your brand by being part of these conversations and addressing issues as they arise.

Of course, you can’t be expected to sit in front of a computer screen waiting with your tabs open all day fighting fires. There are several tools out there that can help you stay on top of your social media strategy.

Originally published on November 1, 2017, updated August 22, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.

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