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Originally published on June 8, 2023, updated December 15, 2023
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The world of advertising for eCommerce businesses is about to make a rapid shift. With the latest news of Pinterest and Amazon's multiyear ads partnership, eCommerce businesses can now generate a faster stream of customers to purchase their products, provided their Amazon ad strategy is seamlessly synchronized with their Pinterest ads.
As one of the leading social media platforms for content discovery, Pinterest is the ideal place for consumers to find your business. Now, a click will also allow that same person to drop your product directly from the ad into their Amazon cart.
Leveraging this deal allows you to tap into new audiences you may not have previously had access to, ideally broadening your reach and automating part of the customer journey. Building both an Amazon and Pinterest ads strategy can boost your success on both platforms.
In a move aimed at enhancing the eCommerce capabilities of both companies, Pinterest recently announced a multiyear strategic ads partnership with Amazon, its first-ever partner for third-party ads.
The partnership will use Amazon's advertising and purchasing infrastructure to help businesses effectively promote their products on Pinterest's platform.
With these new ad formats, Amazon sellers like you will be able to showcase your products in a more engaging and interactive way, ultimately leading to increased sales and revenue for everyone involved. The partnership is just the latest example of how tech giants are working together better to serve their audiences in the highly competitive eCommerce space.
With the ever-changing landscape of social media and online shopping, eCommerce businesses are constantly looking for ways to reach potential customers more effectively. One strategy that is gaining popularity is the use of ads on Pinterest that lead directly to Amazon's website — the heart and soul of the Pinterest-Amazon ads partnership.
When users click on one of these Pinterest ads, they are seamlessly taken to Amazon's product page, allowing for a smoother and more efficient shopping experience. Not only does this benefit the customer, but it also allows eCommerce businesses to increase their visibility and sales on Amazon.
This integration of social media and online shopping is just one example of how eCommerce is constantly evolving and providing new opportunities for businesses to succeed with automation and integration.
Pinterest has become a vibrant platform for small and large businesses alike, providing a vast mobile-first audience for marketers and advertising professionals. By opting for ads on the platform, you have the fantastic opportunity to add your brand to the great ones already on the site.
Pinterest's versatile, image-based search engine makes it an ideal advertising platform for you to grow your customer base and increase brand awareness. You can provide a more comprehensive product or service display through Pinterest's unique, visually-appealing content presentation.
The partnership between Pinterest and Amazon is a natural fit; it enables a seamless and automated buying experience for customers. By integrating its advertising capabilities, Amazon can now effortlessly showcase its products on Pinterest, allowing customers to view and purchase them with ease.
The Amazon-Pinterest partnership benefits both companies — as Pinterest gains access to Amazon's vast product inventory it also allows Amazon's advertising business continues to grow.
This partnership offers customers a smooth and hassle-free shopping experience, making it a win-win for both companies. By joining forces, Amazon has solidified its position as a top player in the online retail industry.
Pinterest can be a powerful marketing tool for eCommerce businesses of all sizes. To make the most of your Pinterest ads strategy and reach your target audience more effectively, here are a few key tips to keep in mind.
By following these tips, you can maximize your chances of success on Pinterest and increase your business's online presence.
Now, here's what you should know about making your Amazon ads strategy more successful.
Optimize your campaign for awareness, consideration, and conversions. Beyond that, you have six different targeting options to choose from. One option is automated targeting, which uses data collected by Pinterest to automatically target relevant audiences. The others are interest targeting, customer list targeting, demographic targeting, keyword targeting, and audience targeting.
By experimenting with each of these options, you can gain a better understanding of what works for your audience and tailor your ads for maximum effectiveness.
The Amazon-Pinterest ads partnership is sure to provide a great opportunity for you to increase your sales and optimize your ads strategy. By leveraging this integration, you can tap into Amazon's robust targeting capabilities, broaden your reach, and enhance your overall marketing strategy for maximum impact.
As this new partnership unfolds, it is important to remain up-to-date on the changes and advancements being made that could potentially improve your advertising efforts and endeavors to reap rewards from the ads campaigns you launch. The collaboration is expected to begin later in 2023, and we'll be watching it very closely. Check back here for updates!
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