How to Profit on Amazon: What Most Sellers Don't Know

Webinar Recap

Editor’s note: Amazon discontinued the Small and Light program in August 2023 and replaced it with Low-Price FBA fees for products priced under $10.

Have Amazon's rising fees and restock limits left you feeling frustrated and discouraged? Even the most successful sellers can struggle to make a profit in the ever-changing marketplace. You’re not alone! There are experienced professionals out there who can help you understand how to profit on Amazon.

In this webinar, Amazon experts, Yoni Mazor from GETIDA and Paul Rice from eComEngine, will bring you up-to-date on the latest changes in Amazon fees, the importance of FBA auditing, and so much more. Pull up a chair and get ready to unlock and explore the secrets to saving money and increasing profitability on Amazon.

How Does FBA Recovery Work?

Let’s say you ship 1,000 units of your product to Amazon. During an audit, you discover they only received 990 units. You’ll only have a certain amount of time to reconcile this, so start the process right away. Confused about FBA recovery? You’re not alone! Fortunately, Mazor provided a great overview of the process.

Here are the main types of FBA recovery and the reconciliation time limits he outlined:

• FBA inbound shipments (9 months, or 6 months if you’re selling in Europe)
• Lost, damaged units (18 months)
• FBA customer refunds (18 months)
• FBA removal orders (18 months)
• Weight & Dimension fees (3 months)

If you don’t reconcile within these time periods, he warned that “your eligibility to get paid for any discrepancy is gone. These are the rules of the game. You need to know them and be on top of it.” Truly, this is one of the most important ways you can protect your Amazon business.

Reconciling Lost & Damaged FBA Items

While providing a detailed, visual tutorial for identifying and reconciling FBA shipments, Mazor offers crucial advice. “If you’ve never heard of this before, stop everything you’re doing and go reconcile your shipments. This is money in the bag,” he advised. “Of course, if this is too complicated and you don’t know where to begin, there are solutions out there that can help.”

Once your inventory is inside Amazon’s fulfillment centers, things can get lost or damaged. That’s why understanding the recovery process is so important. Amazon will automatically reimburse you for anything that got lost or damaged that their system finds. But their system doesn't find everything! Before you submit a claim, it’s important to review and understand the rules in Seller Central.

Why Packaging Matters

Pick and Pack fees can make a huge impact on your profits. “The price you pay is based on weight and dimensions, so the larger and heavier Amazon thinks your products are, the more you’re going to pay in fees,” said Mazor. It’s frustrating, but simple strategies can make a difference.

Let’s imagine that two sellers stock and ship the exact same soccer ball. One of them ships an inflated version, while the other ships a deflated one. These two sellers will pay a different fee, even though the item is identical. Why? The deflated ball is smaller and lighter! Finding ways to reduce packaging can decrease costs and save you money!

Maximizing Your Profit on Amazon

Tracking profit and loss is essential to running a successful Amazon business. As Rice said, “I’m amazed by the number of FBA sellers that don’t do it and are just flying by the seat of their pants.” Tools like RestockPro tell sellers what to restock and when, so they can forecast accurately, get alerts, and more.

RestockPro also offers a great SKU Profitability report which provides invaluable insight, including knowing your profit by SKU. This allows sellers to make more informed decisions. Do you need to liquidate or stock up? This tool makes it easy to maximize profitability at a glance!

If you’re looking to liquidate, Mazor shared a new option Amazon unveiled over the summer. If you have unsellable or unfulfillable inventory or you’re just overstocked, the FBA Liquidations program will send those items to accredited wholesale liquidators. Instead of paying a fee to have Amazon dispose of these products, you could recover between 5% and 10% of the item’s average selling price. This also includes expired inventory!

Stop leaving money on the table. This fantastic webinar will help you understand how to profit on Amazon. As a bonus, you’ll also learn how to get a free downloadable profit and loss template and $500 in FBA reimbursements recovered at no charge. You don’t want to miss this!

Paul: Welcome everyone to our info-packed webinar today on how to profit on Amazon. My name is Paul. I am the head of marketing here at eComEngine. And many of you know eComEngine has been around on for a long time, since 2007. We've built a lot of great partnerships over the years and today's presenter is one of our best partners. Yoni Mazor of GETIDA. Yoni is CGO, used to be CEO, but now you're CGO and the co-founder of GETIDA. And he began developing GETIDA after successfully operating a 20 million Amazon business, I believe in the fashion industry.

Yoni: Correct.

Paul: If you're managing FBA and have not heard of GETIDA, you're probably missing out. So Yoni, I'll turn it over to you. Tell us a little bit more about GETIDA and what you can do for FBA sellers.

Yoni: You got it. Thank you so much, Paul. Great to be here. Thank you for eComEngine. It's a company that I admire for many years. As a seller, we used the tools and brought it to great success, so I'm forever grateful for that. Yeah. I guess just dive right into the meat and potatoes here and introduce ourselves a little bit more to give some context. So GETIDA. What are we? Is it GETIDA, is it GETIDA?. It doesn't really matter. It's just an acronym. It stands for get IDA, which is get intelligent data analytics. Essentially we're a technology company and our claim to fame is our ability to help Amazon FBA sellers get the maximum FBA reimbursements that they're eligible to receive. And we believe in maximum recovery and making sure that it's tailored to simplicity. So make it very simple for the sellers.

Yoni: We consider ourselves a global leader in Amazon FBA auditing and reimbursements for the simple fact that we operate on a global level. So whether you sell in the US, Canada, Mexico, UK, Germany, et cetera, we got you covered. We are an award-winning company. We won the gold award from the American Business Awards for our dashboard technology. We do have a dedicated team of specialists. A big part of them are former Amazon employees who used to work in the FBA reimbursement department. So we know what we're looking for, how to present the issues, how to manage all the back-and-forth. And of course, stay compliant throughout every step of the way.

Yoni: We actually track and monitor our recovery rate, which is over 70%, which means for every 10 cases that we're going to open on your behalf, more than seven cases will usually get reimbursed and paid. We like to make our solutions affordable all sellers of all sizes at any stage because it's free to join GETIDA and it's free to stay. We only charge a fee from successful recoveries that we get for you. We charge a 25% fee. So let's say for example we got you a $100 back you never had access to before. So effectively it's money back from the debt. We charge you $25, 25%. So one month we charge you $25, next month if we got you $0 you pay $0. So free to join, free to stay. We only charge a fee from the recovery. So whether you just started or you're doing hundreds of millions of dollars in FBA, it's affordable to begin work with us.

Yoni: Where you can find us. You can find us of course online at getida.com and of course ecomengine.com. But you can also find us on the Amazon App Store, which means we're an authorized solution provided by the platform and we have a double commitment. We have a commitment to you, the seller, but also to Amazon to make sure that we're terms of service compliant, the data security, private policy. Same thing goes for eComEngine. And also, you can find us on the Amazon SPN, the solution provider network. And that's enough about us. Let's talk about what's going on. Unless Paul, you got any questions about that?

Paul: Well, yeah. Yoni, I wanted to reiterate about the app store. Thank you for pointing that out. If any seller out there is using software not in the Appstore, it's definitely a risky move. To Yoni's point, Amazon vets all of the apps that are in the Appstore. They ensure proper security protocols are followed and certain standards that have to be in place. So please make sure. If you're not using us and you're using someone else, which a lot of people do, just make sure you're using someone that's been vetted by Amazon and is in the actual app store.

Yoni: Yeah. I just want to add to that if I may. Just so you guys know. Amazon has allocated about $14 billion to the app store to build it up and vet the solution providers. So we go through rigorous vetting experience to make sure that we're really compliant. Effectively, it makes us like Amazon sellers. And you all know what it's like to sell on Amazon and how strict Amazon is with all the rules, which is great. But we're like Amazon sellers, but on the solution providing side. That's all it is. Just to give some more context there.

Paul: So I'll cover the agenda for everybody really quickly. Here's some of the main points. There's a lot in this presentation. So Yoni's going to talk about some Amazon fees, a lot of the updates that have happened this year, and how you can avoid and/or reduce the Amazon fees that are new or existing. How audits, FBA audits can impact your bottom line. And you're all here because you want to grow your bottom line. That's what profit is. Some more strategies for accurately managing your P and L, your profit and loss. How to recover value with FBA Liquidations, which is a new program as well. And some best practices for optimizing inventory and maximizing your profitability in Q4.

Paul: And also just a real quick reminder. As you notice, Yoni is a fast talker so you need to pay attention. I used to think I was fast until I met Yoni. But feel free to post questions anytime. We'll answer them, we'll try to answer them live. We should also have some time at the end for Q and A. And as always, we will post this webinar to our YouTube channel. We'll email all the attendees a link so you can catch up on anything you may have misheard or didn't hear fully or any sections you may have missed or didn't fully understand.

Paul: Before we get any further, I have a quick question for everybody. So before we get into the meat and potatoes, as Yoni likes to say, we want to know a little bit more about our audience. So on your screen is a real quick one question poll. Literally, one or two clicks here to get this done. Are you a reseller or private label brand? So we try to provide you with this free information. This is your payment. We just want to know more about you. So if you could please answer that poll, help us out a little bit.

Paul: Yoni, any guesswork on what percentage of people are both reseller and private label?

Yoni: That's a tough one. I'm not a gambler by nature. I just want to add to that is that actually it will really help me a lot to know what most of you guys are so I can actually fine-tune the message to you to make it more relevant to you. So that will help me a lot and I will appreciate it. I don't know. I'm still 50/50. I don't know. Just to keep it neutral, like Switzerland or something. So I don't know. 

Paul: All right, well look, you guys are awesome. A 100% of people answered this poll. So what we have is right now we have ... Let me end this and get it out in front of you. Most are private seller. You should be able to see this now. So reseller 16%, private label 46%, both 20%. 20% of our audience are both resellers and private label sellers. And then we have 18% as other. So thank you everyone for filling that out. Yoni, does that help you?

Yoni: Yeah, it helps a lot. So you see, it's heavily centered on private label because there's a criss-cross on 20%, plus 46%. So it's fair to say that 66% are involved with private labeling. So that helps a lot. But of course, the reselling is on the 36%. It's okay. Actually, I think it's a very good indicator to what's happening in the market right now. I think Amazon is at a point where 60, 70% of the sellers are already private label. All the rest are more on the reselling side, so the paradigm has shifted over the years. It used to be the complete opposite. It was like 90 plus percent reselling with a little bit of private label. And over the years, creating a brand became such a phenomenon, a successful phenomenon. And now with the advent of all the aggregators buying these brands, it's a whole revolution out there. So yeah, it follows the trend, so it's good.

Paul: Awesome. Thanks again, everyone. And Yoni's going to start off here with some latest announcements. So Yoni, take it away.

Yoni: You got it. Thanks a lot. Okay, guys. So yeah, few and fresh announcements from the marketplace. Just to give you alignment of what's going on. Hopefully, you'll find it useful. So two announcements here. It kicked in June 1st, which is about 60 days ago. The FBA manual processing fee, they changed it and it's not really good news because they increased the fees. So what I would like to stress out here is that A, if you never heard of what this fee is, I'm going to touch what it is so you understand and B, what is the meaning of all this?

Yoni: So FBA manual processing fee is usually when you create your shipment and ship it to Amazon, to FBA. If you don't do a few things that Amazon needs you to do, they're going to charge you a fee per unit. See once again. Okay, they're going to charge you a fee per unit. I'm going to give the most main example to make it very, very understandable. The king of all fees with this is what they call the box content fees. Basically, when you are about to close a shipment on FBA, right at the very end, Amazon is expecting you, the seller, to tell them the box content. What's coming in each box or each pallet, which ASIN, which SKU, and how many units or the quantity.

Yoni: So if you don't give them that, they're going to charge you per every unit you ship in, a fee. So you before June 1st, it was 10 to 15 cents. Depends on the time of the year. And now, they kicked in, they increased the fee on regular season, which is January to October, to 15 cents per unit. And now in November, December, they doubled it from 15 cents to 30 cents.

Yoni: So just so you guys know, when you do this and you provide the box content, they don't charge you the fee and it's very easy to do so. It's in the module or you can just do it on a spreadsheet. Pretty simple, pretty straightforward. But think about it. If you don't, what happens is, for example, if you're shipping in 10,000 units to Amazon a regular year, they're going to charge you 15 cents per unit. That's $1,500 that you paid for no reason, just for them to receive it. This is before you start selling. This is before you even paid advertising, sponsorship, or anything like that. That's a lot of money. It's like taxes.

Yoni: Now, if you send in November, December, and you don't provide the box content and you ship out 10,000 units, 30 cents per unit is $3,000. That's a lot of money. So if some of you are not aware of these fees, you are now and you put it stopped in an end to this right now. So hopefully that will improve and increase your profitability. If you are aware of this and you're not sure if you're doing it or not, make sure you are. And if you are doing it, then congratulations. It means you're more of a pro seller, which is really, really good. So that's the first announcement. So I hope that's helpful.

Yoni: The second announcement here is FBA small and light fee changes. So these are actually good news. They expanded the program and now sellers can ship in and include into the program larger and heavier products. But once again, if you're not sure what this program is, I'm going to give you a little quick introduction. FBA Small and Light program is a program that Amazon has for ASINs, products that sell for under $7. It could be a toothbrush, batteries. It's all, whole world of products that sell for under $7. And if any of your products are in that price range, there's a program where you can register your SKU. Not the ASIN. The ASIN stays the same. Just the SKU that you have, because you can have multiple SKUs pricing, right? We all know that.

Yoni: So that SKU can register it and if it is accepted to the program, it's under $7 and it has these weight and dimensions, which I'm going to touch in a moment, essentially Amazon will charge you less fees when they fulfill the shipment. Because usually, Amazon charges a fulfillment fee, like a pick and pack fee. So let's say they pick it from the bin. They package in a box, they ship it out. They charge your fee for that, a fulfillment fee. On the FBA small and light program, they're going to charge you less fees. Typically, it's like a dollar unit less, which can be substantial. So if you're selling a 100,000 units of these products and they're charging $1 less, that's a 100 grand right into your pocket because A, you are aware of this program. B, you applied and you make sure that you're in compliance.

Yoni: So let's touch on the actual message. So they're saying, "We will increase the weight limit for FBA small and light from 10 ounces to 12 ounces." So if you had a product that was 11 or 12 ounces, you cannot be eligible for, you are eligible now. If you fall into that category, take advantage and sign it up and enjoy the benefits. The second thing is they increased the size limit of the longest size from 16 inches to 18 inches. Once again, so if you're only 16, 17, 18 inches, now you can actually fit it in. The median side is from nine. They're expanding it from nine to 14 inches and the shorter sides from four to eight inches. So long story short, they're accepting heavier and larger size products into the program. So that's in the nutshell the meaning of the announcement and hopefully that's useful.

Yoni: Okay. Another announcement. Midyear, Amazon came up with all these updates so makes it exciting to see what's going on. They are reducing the return processing fees on certain categories. So let's read it here. "We will reduce the return processing fee for customer return products in apparel and shoes categories." Okay. This is reduction of the customer return fees. The processing fee. And my guess is the apparel and shoe category, they're reducing it because A, it experiences a lot of returns. When you want to buy, let's say shoes, you're going to buy maybe two, three sizes. You're going to try it out. Whatever size fits, you're going to keep. All the rest you're going to send back. So these categories suffer from a high return rate. So they're reducing the fee. So congratulations for you guys. That's good.

Yoni: Secondly, on some more categories they're actually eliminating the fee completely. So see? "We will eliminate the return processing fee, which means completely no fee at all for customer returned products and watches, jewelry, luggage, handbags, and sunglasses." My guess is because of the pandemic, people are shying away from buying these categories because they were stuck at home. Now, Amazon seeing that the vaccine is hopefully helping everybody and more people are more geared out to get out, they want to give a push to these categories, which were suffered from lower sales. So it's a signal from Amazon telling you, the seller, "Be bullish on this. Send us your inventory. We want you in. We want you to sell this."

Yoni: Okay. This is more relevant for any of you who are selling or thinking about selling in Amazon UK and Amazon EU. I'll make this long story short. Of course, we're going to share this video so you can dive into the language later on in more depth, if needed. March 1st, they're going to reduce the customer return processing fee by 50% for clothing, shoes, and bags and will completely remove this fee for jewelry and watches. Kind of the same thing that's happening in the US with a little bit of a tweak in element. Referral fee promotion on clothing, shoes, and bags. This is kind of unique. I hope you can bear with me on the breakdown.

Yoni: The current referral fee program reduces the referral fee from 15% to 7%. I'm keeping it simple numbers. I don't want to touch the breakdown of the 0.3 or .14. But anyway, on the portion of total sales price greater than €45 in the EU or £40 in the UK for clothing, shoes, and bags, sold through FBA and SFP, Seller Fulfilled Prime. So long story short, if you are in the UK and EU, and you're selling clothing and shoes and bags, if you sell from a certain price force, above that price point, you're going to get a discount. So for example, let's take Europe. For example, if you're going to sell your product for €50, they're going to charge you 15% for the €45, and for that extra €5, they're only going to charge you 7%.

Yoni: Same thing goes for UK. If you're selling for £40, now you want to sell £45, for the first £40 you'll pay 15%, for that extra £5, you're only going to pay 7%. So that's great news guys because the best way to make more money is not paying it all out on fees, all right? You're saving on your fees. So this is great news. Be more bullish. Again, this is a signal for Amazon, from Amazon into Europe and the UK. "Sellers, be bullish on shoes and bags. We wanted clothing, shoes, and bags. We want you to reinvigorate the market after COVID.

Yoni: Okay. Last thing here for UK and EU. FBA new selection program. So long story short, data program where they're telling you any new ASIN that you ship to FBA. Brand new. Never you shipped it to FBA in certain categories. I believe the categories are again clothing, shoes, and bags. Basically, they're going to have free everything. Free storage, free removal, free customer return processing fees. So they had that program. They were supposed to expire and instead they said they're actually expanding it for another year. So they're going to roll it deep into 2022. And yeah, so if you have any brand new ASINs in these categories and you want to send it to FBA, this is the signal. Send it in. Brand new. They never had it. Send it in. You're going to save a lot of fees. So do it. If you're thinking about it, you're on the fence, make a move.

Yoni: Okay. Back to you, Paul.

Paul: Yeah. One other announcement. Now, this isn't directly related to fees, but it can be tangibly related to fees or tangentially related to fees. But I wanted to bring this up. I'm not going to go into the details of restock limits since that's not what this webinar is really about, but it was an announcement that happened this year about restock limits by storage type and we've had so many sellers complain and just have anguish over the changes that have been going on since the pandemic started with FBA shipments and restocking and yada, yada, yada. So just wanted to bring up some quick pointers here, since we said we would, about this leading up to this webinar. One pointer is increasing the frequency of shipments. Another other one is decreasing your shipping times using FBA liquidations, which Yoni is going to get into later. That's a new program as well that could be great for low profit products. And then cleaning up the unused shipments.

Paul: So if you've set up inbound shipments, but you're not going to actually ever send them in, you need to delete those because they go into your utilization ratio and affect your score. We recently had a webinar with another great partner of ours, Char Anderson and she said to view Amazon as a river. No pun intended. But picture and treat it as needing a continuous flow. Not a huge shipment, but more smaller, more frequent shipments more often can help with these restock limits. We have a great article about restock limits, which is in the chat right now so feel free to read that and get more details there.

Paul: And Yoni, there's also been some chatter around multi-channel fulfillment, helping out with restock limits. What's your take there?

Yoni: So we heard from the community that sellers who are involved with multi-channel fulfillment were able to put a little crack in the wall of these limitations. So if you're involved, because some of you are resellers and most of you are private label sellers and you're involved in selling in other channels and you're using Amazon to fulfill your orders to your Shopify orders, eBay orders, Magento. Whatever you are, just reach out to Amazon, open a case and say, "Hey, I'm a multi-channel fulfillment seller." They call it MCF, they dub it. And tell them, "I need more space. I would like you to increase my space limitation." And they look at it, they consider it, and boom. Voila. So if you're already involved with the program, try it out. If you're not, maybe you can try to gear yourself into the program.

Yoni: For example, small little nugget or tip. If you only sell on Amazon and you want to expand right away, you can use a tool called JoeLister. I'm not involved with them, but I know about it. I know it works pretty well. With a few clicks you'll be able to list all your Amazon products and list it on eBay fairly quickly. So boom, you're live on eBay, but not only that. Once the orders come in, it will automate all the transaction where Amazon will ship the order to the consumers and then we'll update all the tracking. It's all good to go. So if you set all up and you reach out to Amazon and say, "Hey, I want to start selling MCF, multichannel fulfillment, and utilize Amazon for MCF. Please expand my limits," you also have a good chance for them to look in and say, "Okay, here's an expansion." So that's what we're hearing so far. I hope this little nugget helps out.

Paul: Awesome. Thanks, Yoni.

Yoni: You got it. Okay. So we March forward on this?

Paul: Let's go.

Yoni: Okay. All right guys. So here I want to touch a quick overview for any of you that I know this might be new to them or just realign what's going on here. So when you audit your Amazon account for FBA discrepancies, this is a quick overview. Just to simplify. There's a few main types. I'm going to break down each one. The first one is FBA inbound shipments. You have nine months to reconcile it. On a side note, if you sell in the UK or Europe, you have six months. Okay. Just so you guys know that. And what does this all mean? Simple example. You ship 1,000 units to Amazon, Amazon, instead of receiving 1,000 units, they receive only 990 units. So 10 units are missing. You have nine months to reconcile it. After nine months, if you did not reconcile, your eligibility to get paid for any discrepancy is gone. So these are the rules of the game. You need to know them and you need to be on top of it. That's the first type.

Yoni: The second type is lost, damage units. Because keep in mind. You shipped your products to Amazon, there was a discrepancy. That's entry level. Once your units, your inventory is inside Amazon's fulfillment center or centers in plural, that's when your units can get lost or damaged, inside the center. I'm going to dive into the logic of how to deal with this. But also keep in mind that your inventory can get also lost or damaged when they try transition your products from let's say Virginia, where my friend Paul is located right now, all the way to Indiana, where Becky is located. If they do that, some of the units or inventory can get lost or damaged so you got 18 months to reconcile that. That's a year-and-a-half. Don't be sloppy. It's year-and-a-half. You should be able to reconcile it.

Yoni: Same thing goes for FBA customer refunds. Small example. Somebody purchased your item on Amazon via FBA and they want to get a refund. Amazon automatically refunded them and now they need to send back your unit, your inventory, back to Amazon and they forgot. They forgot or they didn't forget. They shipped it out but the carry lost it for whatever reason. Your inventory unit never got received back to your in-stock inventory on FBA. That's a discrepancy you got to reconcile and you got 18 months to do so. So basically FBA customer refund issues you got 18 months to reconcile.

Yoni: FBA removal orders. Okay, you got 18 months. For example, if you shipped Amazon this phone cover, and instead of getting back this phone cover you got this Dixie cup, okay? So you got completely the wrong item. You're eligible to get a reimbursement. Okay, a refund for that. You got 18 months to reconcile that. And the last component here is weight and dimension fees discrepancies. This goes back to the pick and pack fees. When Amazon picks your unit from the bin, they package in a box, they ship it out. They charge you a fee for that. Pick and pack fee. You got 90 days, three months, they will reconcile it in case they overcharge you for any reason. They can overcharge you if they have a wrong information on your ASIN. They think it's larger and heavier than it actually is.

Yoni: So this is the quick overview and now let's dive into a few of these components with your permission. Okay. The first example here. You go to Seller Central. You go to your shipment log and it's a little small here, but you find the discrepancy. All you got to do is click on the blue area on the left. It's going to open another page and this area, number two here. Here, you see it more vividly. Ship 1000, locate 990. Discrepancy is minus 10. All you got to do. Pretty simple guys. There's a dropdown menu. Click on missing, please research, and then submit the case, and then it's going to show submitted and you're going to have a case ID. If you never heard of this before, never done this before, this is all shocking news to you, stop everything you're doing now, or right after this event, go and reconcile all your shipments. Go back in nine months and do it. This is money in the bag.

Yoni: Of course, this is too much for you, too complicated, you don't know where to begin, there's solutions out there that can help with this. It happens to be like ETIDA. One of them will be happy to help you if you needed, but this is really basic stuff that you got to know if you sell on FBA and it's crucial because it's your money. So your money should be back in your pocket so you're able to reinvest it in the business and continue flourishing and growing. So this is the first type. You got nine months on this, guys.

Yoni: Second type. Reconcile all FBA loss and damage. Now, I'm not going to jump into the actual Excel files and all the mechanics of filtering. I'm just going to explain the logic for you guys. So keep in mind once your inventory is inside Amazon's fulfillment centers, inside things can get lost or damaged. So Amazon tells you a few things actually. First of all, Amazon, it will automatically reimburse you for anything that got lost and damaged that their system finds, which is all good. They do a fair job. And then they tell you if you look closer to the terms of the service, "After 30 days, if we fail to recover you or pay you for anything, you need to audit us, check us. And of course, if we are eligible, we'll pay you a reimbursement." But they tell you before you submit a claim, "Here are the rules. This is what you got to do. This is how you audit Amazon."

Yoni: So let's touch the elements. High level, you're going to download three reports. FBA inventory adjustment report, manage FBA inventory report and reimbursement report. If you wonder where we can find this, you go to Seller Central, reports, fulfillment. On the left-hand side you're going to see all these options, to click it and download it. And make sure when you download all these reports, go back 18 months, guys. 18 months. Now I'm just going to explain the logic. You're going to have to do all the magic on Excel by yourself. So on the first report, the inventory adjustment report, you download it and basically there's codes and you got to look for the codes that signal a unit that got lost or damaged. So that's the first filtering. It's like a distillery. You got to make 21-year-old whiskey and up, right? So you got to keep distilling and distilling. So that's what we're doing. That's the first filter.

Yoni: Then they tell you on this other report grab the data and see if that lost or damaged unit got found, meaning discovered or replaced. So if it is, you have no issue. But if it's still you found that this unit never got basically found or restored, then you can download the other report. You go to the reimbursement report and you got to check if they already paid you for it. If they paid you for it, no harm done. You're good to go. If your units, for example, got lost, never got found, and never got paid, you're eligible. That's why I tell you, before you submit a claim, do all this auditing, all this filtering, all this distillery, and then your data will be very focused on something that you potentially might be still eligible to get paid. Then you open a case, you present it to them. They look into their data and if you're eligible, boom, they pay your reimbursement.

Yoni: So this is how the elements of FBA loss and damage auditing works. Once again, too much to comprehend. This is out of this world. There's solutions out there. Just reach out.

Yoni: Okay. Paul, any questions so far on everything?

Paul: Not right now. At the end, we might go back to the fees for a question that was posted.

Yoni: You got it. Yeah. JoeLister. I see Angela. Okay, Angela got the answer right. Okay. Thank you guys for that. Okay. I just want quickly touch a case study of a $5 million seller just so introduce more in-depth the types of fees that are really impactful on Amazon FBA sellers. Okay, how do we know it's a $5 million seller account? The mid revenue or sales of $220,000 for a duration of two weeks. If you do it times two, it's 440,000 per month. That's about 5 million. And we have this beautiful blue line, which means money coming in. But then we have this red lines that mean money coming out, that you're paying in fees. So to the untrained eye, if you see here, it says Amazon fees. It's kind of vague. You don't know what's in there. And then if you look at little above, it says FBA fees.

Yoni: So a typical seller would say, "Hm, you know, on FBA fees I'm doing okay, so nothing I can do about it." But I'm here to tell you that's not really accurate. Let's do some analysis here. Just so you guys know, in the Amazon fees, there's more fees hiding. FBA fees hiding. So I'll give you the breakdown. See, the Amazon fees here for the seller was 77,000, but from the $77,000, $43,000 which are 20% from their revenue are FBA fees type A, which is effectively it's pick and pack fees. When Amazon picks your unit from the bin, they package in a box, they ship it out, they charge you a pick and pack fee. That's a heavyweight champion of all fees with FBA fees.

Yoni: Okay. So I just want to show you the impact and the weight of that fee. Here, a quick summary. You got the pick and pack fees, almost 20%. We got all the rest of the FBA fees. And then don't forget, you got Amazon selling fees, which is about 50% for this seller, which means that 35% of all the seller's revenue are Amazon fees, which are burning through the margin. So I encourage every seller here to do their own math and see where they are with paying fees because the mission here is once you discover how much you're paying on fees, lower it. So if you can reduce the 35% to 34, 32, 31, it's gold. It's a lot of money back into your bottom lines and straight to your pocket. So do it. Be smart, be granular.

Yoni: But I don't want to depress anybody. Consider that all these fees are just regarding selling on Amazon, this doesn't include PPC spend or the fees you're paying on advertising, which is a whole science of its own. You got endless content about a cost and reducing costs. So I just want you guys to understand, the same way you have in advertising all these cost structures that everybody's trying to beat and eliminate or reduce, same thing goes for FBA. And this is that presentation that gives you that awakening. On FBA, yeah, there's ways to reduce the cost and fees. How do they do it? By recognizing what they are, which one is the most significant one, which we just did. And now we're going to focus quickly on a simple strategy to handle it or deal with it.

Yoni: Now that we discovered that the pick and pack fees are the most influential ones and most impactful ones, and we know that the price you pay for pick and pack is based on weight and dimensions. So the larger and heavier Amazon thinks your products are, the more you're going to pay in fees. So simple strategies, right? So let's give an example. One seller might be sending an inflated ball, which might be 30 inches in dimension, while another seller is sending a deflated. Like this nice gentleman here that's squeezing the ball. So maybe this ball is 30 inches, this ball is five inches. The difference could be on this one you're going to pay $10 per unit when Amazon picks and packs it and ships it out and in this one, you pay only $3. So it could be a $7 difference. If you sold 1,000 units, $7,000. Boom.

Yoni: So all it means that your product on FBA, package them smaller, as lighter, and smarter as possible. Same thing goes for a pair of jeans. If you're selling a pair of jeans, don't send it loose. If it's going to be loose, it's going to be 60, 70 inches. They're going to charge you an arm and a leg. If you roll it up and put in a shrink wrap, it's going to be the minimal dimension. Boom. You're going to pay the least fees.

Yoni: So I encourage every seller here to do their own mathematics to see where they are with weight and dimensions and the tiers. And if you any borderline, try to go to your factory or whoever you source your products from and reduce it. There's creative ways, and of course, if you're the manufacturer or you're the brand, you can design the whole thing. I want you to keep in mind that selling online and selling in brick-and-mortar is completely different. When you sell in brick and mortar, as a brand, you want large and beautiful packaging, which is heavy. Why? Because you're fighting for shelf space.

Yoni: That's where you go to a supermarket, you see these beautiful potato chips bags. They're shiny. They're arm wrestling or elbowing the other potato chips and most of them have air in them. There's air. We ever think why? Because they're fighting for this shelf size. They want to be noticeable so it projects and screams out to you as a consumer, "Hold me, touch me, look at me, put me in the cart, and buy me." That is the psychology of brick and mortar. And also, the packaging helps to sell. That's where you want to have, oh low fat, this, this, and that. All these things to help it sell.

Yoni: When you sell online, it's a different ballgame. Your Amazon listing is your digital shelf, and over there, you need to scream and shout to the consumer, "Add me to card and buy me," because you got that enhanced brand content, A+ content, your videos, your copyright, everything. Even your PPC campaign. That's your shelf so make it right, right? Because no matter what you do, they're always going to get your products in Amazon's boxes with a smiley, right? So once you open it, you already made the sale. The only thing they want, when that moment, is the utility. If they bought a spatula, they want to start cooking. If they bought a toy, they want to start playing. So keep that in mind. Make it small, light, and elegant. You're good to go.

Yoni: Guys, hopefully, it'll be very, very impactful and helpful for most of you, if not all of you. And once you reduce the elements and the weight and dimensions of your products to the bare minimum as much possible, then you don't forget. You also have to track the fees that you're paying, because, over time, Amazon might change the fee structure and start charging you more. And usually, it happens because of a discrepancy in error.

Yoni: I'm going to give two quick examples. One error can be maybe Amazon scanned your inventory, your product, a big machine called Cubiscan machine, unless your product is a handbag. And that handbag has a strap hanging loose, which is adding maybe 20, 30 inches to the dimensions. So the machine will recalculate the dimensions of your ASIN and from that point on, they're going to start overcharging you. So you need to track your package, the weight dimensions even after you already did everything you could do on the product level itself to ship it in.

Yoni: And the second example I'll give, it's more militant where you're being attacked. So we've seen examples in the past where a competitor attacks you. How do we do it? You and I, we sell a soccer ball earlier. I sell my ball, you sell your ball. If I want to hurt you as a seller, all I can do is take your ASIN, list it on my Seller Central account. I never actually sell the product, but the only thing I do is after I added it to my inventory, I change the weight and dimensions. I inflate it. So I tell Amazon instead of 10 inches, it's 100 inches. Instead of one pound, it's 100 pounds. From that point on, Amazon recalculates, and boom, that other seller, that ASIN, starts to get overcharged.

Yoni: So prudent sellers are aware of the name of the game and they actually track and monitor the weight and dimensions. And don't forget, you got 90 days to get a recovery if you did get overcharged. So let's say Amazon overcharged you 10 grand, you got 90 days to recover that. If they charge you, for example, 10 grand for the whole year and the past 30 days they only charge you seven grand. That's where you're going to get back. The other three grand, you're never going to see it. So prudent seller does every 90 days a weight and dimension audit on their account. Once again, too much for you, reach out. There's solutions. We're also able to help.

Yoni: Okay guys, here's a package of tools for you. Free tools for Amazon sellers. You can just visit getida.com/ebook, and you're going to get a package of three things. The first thing is an eBook about how to read an Amazon income statement. I recommend that you read it and you already send it to your bookkeeper or your accountant because when Amazon pays you a deposit, they don't really tell you what's going on. So this book dives into the breakdown of all the fees and elements and the cost structures.

Yoni: And the second thing in the package is after we worked on all the cost structures of the more marketplace level, which is Amazon, this is a profit loss template for your business. So basically you can put everything under the sun. Your payroll, your taxes, the parking tickets if you live in New York City area, and all these things, you can add it to the profit and loss and really see if you're making a profit or not.

Yoni: And the third thing in the package is the tracker, the weight and dimension tracker that we discussed a moment ago. You can put all your ASINs there, all that information, download the data from Amazon and match it. And if you see a discrepancy, which is not in your favor, you'll be able to take action as soon as possible. So hopefully that's helpful for you guys. And I got this one with Paul. He's going to elaborate on.

Paul: Yeah. Thanks, Yoni. I just want to let everyone know we have a lot more on to go. We are not close to wrapping up here. And also, I do not like low-fat potato chips so if I see that on the bag yeah, no. I'm going somewhere else. I need the kettle-cooked, the fattiest potato chip there is for me.

Yoni: Oh yeah. I'm with you, but I stay away from it like fire. It's one of my weaknesses, like kryptonite. I love it, but it kills me so-

Paul: Oh yeah. Eat the whole bag.

Yoni: Yeah. That's crazy.

Paul: So Yoni, you mentioned tracking profit and loss, which to me is like business 101, right? But I'm amazed at how many FBA sellers I hear about that don't do it and they're just flying by the seat of their pants. Since a lot of this audience, you're used to our two tools, you know what we do. A lot of you know that RestockPro tells you what to restock and when, so you can forecast accurately, get alerts, et cetera. But I also wanted to mention that we have a great SKU profitability report in RestockPro. Our users love it. They use it all the time. You can see here, a bullet point list of all the things it gives you. The most important though is just knowing your profit by SKU. Because you're putting your costs into RestockPro, that's something you can get out of RestockPro and you can take that and make decisions with it.

Paul: Do you need to liquidate? Do you need to stock more of it? If you have restock limits, you can decide, well, maybe some SKUs are not as profitable as others. It's a great tool. Shameless plug for that tool, but our users love it and a lot of people don't even know about it. We have a great article on how to quickly determine your profitability in FBA SKUs that was just posted in the chat by [Colleen 00:36:17]. And then I'll switch you back over to you, Yoni, and I think you're going to get into what you can do with SKUs that are not very profitable in a few minutes.

Yoni: Yep. Thank you for that. I just want to go back to the RestockPro element. I love that. The fact that you can go on the micro-level per SKU and have data visibility on what the hell's going on, you can make better decisions. Educated decisions are key for this marketplace because if you're not doing educated decisions because you're not aware of all the components and data, it's really easy to fail. So data and knowledge and power is power in this industry so embrace it as much as you can and grow from it. It really doesn't fail, so thank you for that.

Yoni: All right, so here's another opportunity for you guys to consider making more profit or at least recovering costs. So this option, I call it inspect returns and removals. So just basic stuff here. On FBA, your ASIN can have two statuses: sellable or unsellable. When it's unsellable, it's usually because it's unfulfillable and then you have a few options you can consider taking. Used to be two options by the way, but now it's three options because fresh from the oven, there's a new option I'm going to touch in a moment, but I'm going to start with the first two.

Yoni: The first option is dispose. Get rid of it. Bye-bye. I don't want to hear from it. The second option is to do a removal order and basically handle it and do something about it. So this is the example I want to dive into. I'm going to give a mathematical example. So to do a little analysis, to see if financially it makes sense for this type of seller to do a removal order and handle all the issues. I recommend each and every one of you can open Excel sheet. You all have different cost structures, so you do your own mathematics. And if the data suggests you should do a removal order, you do a removal order and take care of it.

Yoni: If it suggests you shouldn't because it's not going to be lucrative, okay. Keep disposing it. Or there's a third option we're going to touch in a moment. So here I want to touch the example that we have available for you. So we have a seller that the cost per unit, or to source it is about $2, and then to do a removal order, it costs 50 cents per unit to do an FBA removal order. Inspecting, it adds another $2, because somebody's going to open the box. It's labor costs. Open the box, inspect it. Is it good? Is it not good? Our data suggests, GETIDA's data, that's 70 plus percent of all the unfulfillable inventory on FBA is perfectly fine. It's in mint condition. So pay the $2 to inspect it. If it's good to go back to the market, basically resell it. You send it back to the market.

Yoni: So again, you're paying for labor. They're going to relabel it, pay for the carrier, for the transportation, which adds another $2. So now you'll see that the price spiked. It increased from $2 originally to six-and-a-half dollars. More than three times. More than three times you multiply the cost of your product. But let's see what happens when you put it back to the market in this specific example. You send it back to Amazon and you sell for 19.99, about $20, Amazon fees, selling fees, FBA fees, everything included. It's about 32%. So your net proceeds is about $13.60.

Yoni: So let's take $13.60 cents minus your new cost structure, which is 6.50. You are left, after all fees and everything, with more than $7. $7.09 cents. So mathematically speaking for this SKU, for this example, it's worth it for the seller to do a removal loader and handle with all the headaches because not only that they're going to get the $6.50 cents back that they invested, they're actually going to make more than a 100% profit, ROI, return on investment.

Yoni: I'm going to ask you, Paul. If you take a dollar, how fast can you make that dollar into $2 in the stock market? Not so simple, right? But here, you're going to probably make it within a few weeks, maybe a few months. So mathematically speaking, this is a firm yes on handling with all the headaches of removals. So I suggest anybody here, do the mathematics. If it makes sense, do it. If it's not, that's fine.

Yoni: Questions before I jump into the new feature.

Paul: No questions, but it would take a long time.

Yoni: Yeah. That's true. I'm still working on it myself. Anyways, okay guys. So here's the new announcement here, fresh from the oven. July 7th, not even 30 days old. FBA liquidations. So effectively, now they introduced another option if you have unfulfillable, unsellable inventory on FBA, or even if you have sellable, but you just overstocked and you just want to get rid of it, but you want to dispose. You want to make some money out of it. Basically, FBA liquidations, what they're going to do is they send it your inventory to accredited wholesale liquidators. Amazon sells it to all these wholesalers and liquidators and they tell you here that you will typically recover about five to 10% of an item's average selling price. So simple example. If your selling price is $4, you might make $2 to $4 from this liquidation event, instead of just disposing it and getting ... Actually not going to get zero. You're actually going to pay 50 cents.

Yoni: To dispose it, Amazon actually charges you a fee, just so you guys know. Instead of paying fees to throw your products in the garbage, you have an opportunity to get paid a little bit. And what's also interesting here is that it also includes expired inventory. So if you're selling cosmetics, snacks and you have expiration date, you can also liquidate it the same way because up to now, you probably didn't do a removal loader. You probably dispose of it. I'm telling you, oh, there's an option for you to liquidate and make some money out of it. So this is all fresh, all new. I recommend you guys to try it out and if you can stay in touch with us after this event and after you have some experience. We'll love to get your feedback and see where this is going. If this is legit, this is working out, so we can spread the message to the rest of the community.

Yoni: But if it's fluffy, it's not really working out, we'll be happy to learn that as well because we act as a community here. So I'll appreciate any assistance in that regard. And here's a booster regarding refunds. High-level recap and some more data to consider. The first one is that we found that the FBA discrepancy rate on an annual basis can range between one to 3%. So what does that mean? It means, for example, if you're an Amazon FBA seller doing a million dollars on FBA every year, one to 3% could be 10 to $30,000 worth of discrepancies where you're owed money. You got to audit it and make sure you get your reimbursements together.

Yoni: Another way to look at it is for every 100 units you ship to FBA, between one to three units will experience an issue throughout the life cycle of the inventory with Amazon's fulfillment centers. Once again, inventory gets lost, damaged, destroyed, disappear, or get overcharged with fees. We all covered that early on during the presentation. As we discussed, for most issues you have up to 18 months, so do not miss out. And of course, when you open cases with Amazon, don't just expect for everything to be resolved. Make sure to stay attentive to the reply. And especially if they're asking you for documentation. They might be asking you for bill of weighting, an invoice, proof of delivery, packing slip. Whatever it is, give it to them so they can authorize and pay you the claim.

Yoni: Don't just think, "I'll open a case. They're going to take care of it. I'm done." There's actually handling involved with this. And if you're wondering why you might need help with Amazon FBA auditing, take a quick look. This is the stuff we look for additional to everything we already discussed. If anything here looks alien and unfamiliar, it probably suggests ... It means that there is money that you're leaving behind. So once again, I want to make this very clear to everybody here. With GETIDA, it doesn't have to be you or us doing your auditing and helping you. It's actually a partnership, meaning we encourage you, the seller, to do the maximum you can do to audit and get all the reimbursements that you're eligible and you're able to get with your own team, do it. Get everything you can get.

Yoni: Then what we can do is we can come after and anything that got left behind and you never had access to, we'll bring it back to you. So we're working together basically to cover up for your current setup with your team. So it's a partnership. We can customize the experience, because we're customizable. And it makes a lot of sense because we're only going to charge you a fee we're successful. There's no subscription, there's no commitment. You can cancel at any time. Only if we're able to basically get your money back, you never expected to have, so it's money back from the dead, only then we get rewarded. So it makes it very effective and I do recommend ... I'm biased, but I want to show here a case study of the positive impacts of successful FBA auditing. I want to show you the impact.

Yoni: So s case study here shows an $18 million seller, sold about 300,000 units for the year of which 9,000 units got affected. Got lost, damaged, all the party stuff, right? Which puts it at 2.8% discrepancy rate, which is a higher-end on the spectrum. GETIDA, we recovered back to the seller, this user, $151,000 back. So what happened here? Before GETIDA, the profit was 1.3 million. With GETIDA, we added 151,000, which boosted and raised the bottom line by about 11%.

Yoni: So financially speaking, this is what GETIDA is all about. This is the mathematics to highlight the impact of successful and powerful auditing. Because we went back 18 months, everything that was left behind, boom, we got it back. Want you to keep in mind that we got back 1.5% for the seller. That 1.31% got automatically reimbursed by Amazon or the seller himself took care of it. So everything else that was missing, boom, we brought it back to their plate. Now that's the first component of effectiveness.

Yoni: There's two more components I want to touch for your consideration. There's two hats you can wear and where you can make more impact. The first hat is if you're trying to sell your Amazon business. If you're trying to sell Amazon business, every dollar you add to your profit, you're going to get rewarded with a multiple, because whoever's buying your business, they're buying your profit. So for example, typically it's three to five X, multiple. So for every dollar you're generated, it's going to be worth $3, $4, $5. So for this particular example, $151,000., if you're going to get three X when you sell your business, it's going to be worth $450,000 back in your pocket. Whoever's buying it will pay you that. Powerful, right?

Yoni: Same thing goes if you bought an Amazon business. If you bought an Amazon business, and whoever sold you the business was not prudent or professional enough to go back 18 months and get back everything they own, you have the opportunity to do it. And if you do it and you get back $151,000 back, you improved your investment like that. Your ROI has improved dramatically out of nowhere. So it's very powerful. If you are data-driven, you're analytical, you see what's out there and available for you and you take action upon it.

Yoni: And then, Paul can expand a little bit, but on a bundle we created for you guys to make it even more valuable. If you want to try it out. Go ahead.

Paul: Yeah, I do want to apologize. About six minutes ago we got a question from Karina and she asked Yoni if you are referring to the refurbishment option in our settings. I'm not sure exactly which slide you were on. If it was the liquidation slide or refund booster, or maybe the one before that.

Yoni: Yeah. Refurbishing, I didn't even touch refurbishing. That's a different world than no, man. I haven't touched that so I don't really have an answer for that. I hope that's okay. On the liquidation side, we touched on the slide levels. I hope that's data, that elaborate on the point there, but feel free to put on the chat if you meant specifically refurbishing or liquidation so we can figure it out.

Paul: Yep. Thank you. Yeah. So I did want to touch on the special offer. We're going to pop a link into the chat right now for this specific offer. So if you want to try RestockPro free for 60 days, there's a link there. You can go to the partners and GETIDA link that's in the ... Excuse me, fumbling on my words, in the chat right now. We'll give you a 60-day free trial. You can check out that SKU profitability report if you are not a current user. And then if you want to try GETIDA, we have an awesome offer. Yoni's going to get into that as well. But basically, RestockPro is free for you. Go ahead, Yoni.

Yoni: Yeah. So pretty straightforward. If you sign up to RestockPro, and you can use this promo code, we're going to get you $500 for free in free reimbursements. So no matter what. It might take us a day, might take us a year to get you $500 back in FBA reimbursements, but that's a guarantee. You're going to have $500 more in your pocket, and hopefully, that's going to cover above and beyond what you're paying with RestockPro and all the value that you're going to get there. And by the way, after $500, if you want to stay with GETIDA, you're welcome to stay. If you want to leave, that's fine as well. We're really just here to help and we find that to be very rewarding for us to be able to help the seller community and help sellers get money they never expected to have. It goes back to their organization. You can reinvest it by using great tools like RestockPro, anything with eComEngine, or spending more on PPC or branding. Whatever it is you need to fuel your growth, we really highly encourage that.

Yoni: So you can just go to visit getida.com and use RestockPro or make it even sweeter. Getida.com/restockpro, you'll be able to claim and activate your offer. So hopefully that will be useful for everybody here attending.

Yoni: And yeah, pretty much that's come to the end of it. I just want to do a quick recap, because we covered a lot. So we talked about profit. The headline was profit. We touched FBA auditing. We touched what we can do with removals or with liquidation, what you can do with data, how you can improve your profitability because you focused on data with the RestockPro tool. We touch all the announcements of the fee structures and changes and in the marketplace. So hopefully you found that also helpful. And we provided free tools. Free tools to check on the SQ level how much you're doing, your profit, but also on the business level, we got the profit and loss template.

Yoni: So put it all together. We hope that was useful, helpful. Anything you pick up on it and you succeed later on, it will be our delight to be of that assistance. And Paul, take it away.

Paul: Thanks Yoni. And Karina did follow up with another question or a similar question or tried to give us some clarity. She said there's an option in her settings on Amazon where we can enable or disable refurbishment by Amazon. So I think you may have mentioned refurbishment here there or something.

Yoni: So I think this is a different topic. I don't think I touched it specifically. Just as far as I know with refurbishment, it only applies to certain categories, very limited, that Amazon has the capacity and ability to refurbish your product, tweak it out and resell it, or put it back on the market. I might be mistaken here, but I think it's more like electronics and stuff like that where you can refurbish it, and then you can sell the product with a refurbished badge.

Yoni: It could be a phone or it could be any device that you say refurbished. Because if you're going to say refurbished on supplements, you're not getting much traction there. I believe it's just to give context on that. So any of these categories, if you have the option to have Amazon refurbish for you, look into that. I think that's something worth considering because Amazon might hopefully do a good job at it. That's a great topic. I actually have to dive in more into that and add it to the components of how you can basically get more out of FBA. So I really appreciate that. It's a really good point.

Paul: And then Yoni, I mentioned, we had a question very early on about fees on your first fee slide. This came from Kate. She was asking is that fee if you ship on a box without a shipment plan? So we were going pretty quickly through that. I'm not sure exactly which fee she was asking about, but is there a fee for shipping a box without a shipment plan?

Yoni: I'll keep it simple as far as I understand here. To ship to FBA, you always have to have a shipment plan. There's no way shipping to Amazon if you don't create a plan that they know what they're expecting to get in. But maybe for that question, if you're shipping one box, you don't need to provide box content because they know it's one box. Everything you're shipping is in one box. The moment you have basically more than one box, two box and up, that's when they want to know on each box what's happening, what's coming in so they can quickly receive it. So try to avoid paying these fees. So give them the box content, because once again, if you don't, they're going to charge you all these fees and it will take Amazon longer to receive your products. You're losing twice. You're paying all this beautiful money and your products hit the market even slowlier. So take it to your consideration.

Yoni: Gotcha. So when ... Okay, talk about reselling. Did he mean for ... I'm going to shamelessly just read the next day question here. Okay. "Do you mean for our removal orders that we should send it back to us rather than dispose it?" Yes, that's what I meant. Meaning do the mathematics. If mathematically it's worth it for you to ship it back to your warehouse or a 3P warehouse that can help you basically inspect the units and send it back in, do it. "Since that is what I thought Yoni was talking about when he says we should resell our return inventory. Ah, sorry for the repetitiveness." Okay. All good. I think Karina's taken care of.

Yoni: Oh Tony. Thank you for this update. He says, "I believe Amazon keeps the profits." Wow. Didn't know that. "When they refurbish and sell your products." Actually, I'm not too familiar with that program. I got to dive deeper. So I guess two options here. Either resell it and they split the revenue with you or instead of just disposing it, they're refurbish it and take it away from you and they make all the buck, all the money. So that might be the element. I'm not 100% sure. It'll be worth it to dive in and check it out.

Yoni: How much does Amazon charge for removal order to us? So it used to be 50 cents, up to not too long ago, per unit or 60 cents per oversized product. But I believe a few months ago or the past year they restructured the whole thing. So it works on different tiers. Depends on the weight and dimensions of your product. So needless to say, the larger and heavier your product is, the more you're paying in fees. I think now the fees, they start from around 20 in change cents per unit, which is actually reduced from the standard 50 cents they had. And then it goes up and up. So check your ASIN, or weight and dimension, and which tier you're in. Or if you ever did a removal order, you can just download the report and see how much you're paying for in removal orders.

Yoni: By the way, the same thing you pay for a removal order, is the same amount you're going to pay for disposal. So whether you dispose of it or remove it, you're still paying fees. Don't kid yourself. So that's why it begs the question should I take action to do ... I'm paying these fees, maybe should do more about it and invest some more money and hopefully get that money back plus make some profit, as we discussed, regarding the stock market.

Paul: That's true. Yoni, thank you. I don't see any other questions posted. To all our attendees, thank you for joining. And I would fail if I did not say a big thanks to Colleen. She's working in the background. Often you see Colleen on our webinars. Without her present, this would not happen. So thanks again, Yoni and GETIDA for joining us and I hope everyone got some great information. And just reiterate, we will send out an email with a link to the webinar so you can watch it again and get more information. And if anyone needs to contact Yoni, he just had his information up there. He's happy to answer questions. Yoni, any last words?

Yoni: Yeah. Thank you so much everybody for your time. We wish you much continued success with your selling on Amazon and online endeavors. We're here to help or we appreciate the opportunity. Physicality is coming back so we're going to be involved with many shows all around the country. So feel free, tune in to see what we're sponsoring and what kind of shows and seller events. We'll be happy to see everybody there. And of course, to see Paul there again, and Colleen. We saw them recently in Las Vegas in the Prosper Show. It was great. Yeah. So you guys are all working hard, but if you all work harder together and you share each other's experiences, it makes it a fascinating and more compelling journey. So it will be our privilege to be aligned with you as well.

Paul: Yes. Thank you again, Yoni, and thank you, everyone. That concludes this webinar. Have a good rest of your day.