Why Do I Need an Amazon Sales Rank Tool?

by Colleen Quattlebaum

Amazon shoppers love to reference an item's sales rank. In addition to indicating popularity, sales rank is also very effective at mitigating buyer's remorse. After all, it's hard to feel guilty about clicking the Buy Box for a top-rated product!

Taking a page out of your customers' playbooks, sales rank should also be an important benchmark for running your Amazon business. In this post, we'll explore why this metric matters - and, how to leverage an Amazon sales rank tool.

Reason #1: Verify Your Assumptions (in Bulk)

You ventured into online retail because you enjoy selling stuff and wowing customers. For you, eCommerce isn't just a job. It's a way of life. It's therefore reasonable to assume that you like what you sell. This can be both a blessing and a curse - allow me to explain.

On the one hand, no one is more passionate about your product catalog than you. That's great news. This passion motivates you to identify new vendors, source complementary items and build new kits. You love what you sell, and it really shows. On the other hand, falling too far in love with your products can spell disaster. Just because you like something does not guarantee Amazon greatness. Sure, you've got a keen intuition; sadly, you can't be perfect every time.

A sales rank checker, such as our MarketScout tool, helps you to quickly verify assumptions about a product (or products). For example, let's say that you just received an electronic catalog from a new supplier. The catalog contains several products that you're particularly excited about. Rather than relying on a "gut feeling" or clicking through dozens of product detail pages, MarketScout goes to work for you. Just upload the catalog and MarketScout promptly returns a detailed sales rank report.

Sort by sales rank to see which items are the most popular on the Amazon marketplace. For additional analysis, download your report into spreadsheet format. Slice and dice the sales rank data in a way that makes sense for your business.

Reason #2: Find the Right Balance

Sales ranking information is useful for stocking up; however, it's not everything that you need to make an informed decision. It must be weighed against other meaningful data, such as:

  • Supplier cost
  • Competitive factors (such as the # of FBA sellers)
  • Amazon fulfillment costs
  • Primary Amazon category
  • Current prices on Amazon.com
  • Your potential profitability

MarketScout aggregates and synthesizes this data for you. With such powerful information at your fingertips, you're in a great position to find the right balance between profitability and current demand.

#3: Identify "Undervalued Stock"

It's worth noting one additional fact about Amazon sales rank. That is, it's constantly in flux. Just because something has a low rank today, it does not mean that will be the case tomorrow, next week or next year. Even a slight uptick in sales velocity can be enough to make a noticeable impact on sales rank.

With this in mind, some sellers use MarketScout to identify the "undervalued stock" of the Amazon marketplace. When evaluating items with low sales rank, consider asking these questions:

  • Has this item ever been sold on Amazon.com?
  • If not, could stocking this SKU represent a big opportunity for my business?
  • Is the item just temporarily out of stock by other sellers?
  • If so, could I own the Buy Box if I stocked up now?
  • Would this item be less price sensitive, given the lack of competition?

MarketScout helps you answer questions like these. Just sort your report to show only those items without a sales rank. From the online report, you can then click over to the existing product detail page on Amazon.com. This makes it easy to learn more about each product and determine if it's worth the gamble.

Amazon Sales Rank & Your Business

As you can see, Amazon sales rank can have a big impact on your sourcing decision-making process. By leveraging an affordable tool, such as MarketScout, you can efficiently keep a close eye on sales rank - without losing track of the bigger picture.

Get your free MarketScout account today - no credit card required!

Originally published on February 7, 2018, updated June 20, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.