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Originally published on September 3, 2025, updated September 15, 2025
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Spoiler alert: more reviews = better rankings. But let’s unpack why that happens and what it means for your business.
Amazon’s algorithm is like that picky teacher who says they’re fair, but you know they’re giving extra credit to the popular kids. When it comes to your product’s Best Seller Rank (BSR), having a high number of reviews is like showing up with a killer science project and cookies for the class. You’re going to get noticed.
Best Seller Rank is Amazon’s way of ranking products within a specific category based on… surprise!... how well they sell. The lower your BSR number, the better your product ranks. A #1 BSR? That’s the top spot on the podium.
But here’s the twist: while sales velocity is the main driver of BSR, there are plenty of “supporting actors” in this performance. And yes, your review count is one of them.
Related Reading: Amazon Best Seller: Everything You Need to Know[Source: Marketplace Pulse]
Let that sink in for a second. A bigger review count doesn’t just make you look more credible, it directly impacts where your product appears in search.
This matters because shoppers rarely scroll past page one. If your listing is buried under a mountain of competitors with better social proof, you’re not getting the visibility you need to drive sales… which, in turn, hurts your BSR.
No visibility without reviews. No reviews without sales. No sales without visibility. But don’t worry, we’ve got a FeedbackFive-shaped key to break the loop! 😉
Products with more reviews convert better. Why? Because shoppers trust what other shoppers say. If 1,200 people rave about your beard oil, new customers are going to assume it’s the nectar of the grooming gods.
Higher conversions = more sales = lower (better) BSR.
A product with hundreds (or thousands) of reviews, and that sweet, sweet 4.7-star average, catches eyes. Shoppers are more likely to click, which Amazon loves because it signals relevance and value.
More clicks = higher relevance = better rankings.
Amazon’s A9 algorithm wants to showcase winners. A high review count tells the algorithm that your product is established, reliable, and well-liked. That’s exactly the kind of listing Amazon wants on Page 1.
There’s no official number stamped into the side of a warehouse wall, but industry data (and our own experience) shows a few key milestones:
So how do you actually get more reviews without begging friends, family, and your dog walker?
FeedbackFive automates your Amazon-compliant review requests… because we’re not here to play the long game manually. With customizable timing, analytics, and automation, FeedbackFive helps you send requests at the perfect moment to maximize your chances of getting that all-important review.
Get More Reviews with FeedbackFive
Want to improve your Best Seller Rank? Don’t just chase sales… chase trust. And on Amazon, trust is measured in review count.
The more reviews you have, the better your product performs across every stage of the buyer journey, from click to cart to checkout. And when you automate review requests with FeedbackFive, you’re giving your listings the best possible chance to climb the ranks and stay there.
Ready to grow your review count?
Get More Reviews with FeedbackFive
…and watch your BSR climb like a caffeinated squirrel on a mission!
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