Originally published on April 6, 2017, updated February 11, 2021
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"Do I really need Amazon feedback software?"
We've seen many seller forums that ask this very question. If you have ever asked yourself this very question, now is a great time to arrive at a definitive answer. In this post, we'll try to convince you why a tool like FeedbackFive is well worth the cost.
As a busy Amazon seller, your time is growing increasingly scarce. Amazon is always unveiling new seller ratings intended to measure your performance as a third-party seller. On-time delivery, efficient return processing, and customer satisfaction are just a few things you must closely watch to stay in Amazon's good graces. And, to keep your company profitable (which is the name of the game), you're constantly evaluating new inventory buys and making difficult restocking decisions.
With all of this on your to-do list, it's no wonder why you rarely get around to soliciting feedback or reviews. Even if you had unlimited time, is manual solicitation worth the effort? Maybe - or maybe not.
For example, let's say you dedicated a mere one hour per week to manual feedback or review solicitation. Over the course of a year (assuming a very conservative $25/hour for your time), you'd invest more than $1,200 in value toward solicitation. Considering that 90% of those manually solicited will probably ignore your email, it's no wonder so many merchants have automated this process with FeedbackFive. (In fact, our customers have successfully solicited more than 50 million feedbacks!)
Looking past the opportunity cost of manual solicitation, there's also a human element to consider. Given our previous example, most of your brainpower is spent on more value-focused activities. Copying, pasting, customizing, and sending emails is unbelievably mind-numbing - which is not your most productive state of mind. Simply put, by manually sending hundreds (or thousands) of emails, you're setting yourself up for failure.
What are the most common mistakes we see sellers make? Here are just a few:
To bypass such oversights, many sellers sign up for FeedbackFive. FeedbackFive is a rule-based tool, allowing you to define campaigns that make sense for your business. With a few clicks, users can automate their workflows for feedback solicitation, removal, tracking, alerting, and reporting. In addition, FeedbackFive's pre-built emails and professionally-designed templates will help you get up and running faster. Build your campaigns, proof your emails, and let FeedbackFive handle the rest.
FeedbackFive can even customize each message that goes out, thanks to our innovative shortcut tags feature. Now, instead of dealing with embarrassing errors, FeedbackFive users find peace of mind knowing that buyers are being properly engaged.
If you're concerned about violating any of Amazon's communication policies when requesting feedback, you can relax with FeedbackFive. Simply use the Amazon Feedback and Review Request Template to trigger a combined feedback and review request that is sent directly from Amazon. The message cannot be edited, but it is 100% compliant with all Amazon guidelines. You can save time by scheduling automation of this feature with FeedbackFive.
Your Seller Central dashboard provides a wealth (some might say an "overload") of data. Making sense of your feedback history can, therefore, be challenging at best.
FeedbackFive pulls in your latest feedback and review data, presenting it in a highly engaging, beautiful way. Want to see how your overall seller feedback has evolved over the past 90 days? Need to identify your most problematic SKUs? It's all possible with FeedbackFive.
Best of all, FeedbackFive constantly refreshes in the background, ensuring the data you see is timely and accurate. Stop exporting data and building your own charts and graphs. Let our tool do it for you - automatically!
FeedbackFive is the most trusted reputation management software for Amazon merchants. For nearly a decade, our tool has helped the most successful Amazon sellers become even more profitable. If you're tired of struggling to build a positive reputation, it's time to try our software.
Originally published on April 6, 2017, updated February 11, 2021
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
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