Amazon Feedback Software: Do I Really Need It?

by Colleen Quattlebaum

"Do I really need Amazon feedback software?"

We've seen many seller forums that ask this very question. If you have ever asked yourself this very question, now is a great time to arrive at a definitive answer. In this post, we'll try to convince you why a tool like FeedbackFive is well worth the cost.

Your Time is Too Valuable

As a busy Amazon seller, your time is growing increasingly scarce., Inc. ("Amazon") is always unveiling new seller ratings intended to measure your performance as a third-party seller. On-time delivery, efficient return processing, and customer satisfaction are just a few things you must closely watch to stay in Amazon's good graces. And, to keep your company profitable (which is the name of the game), you're constantly evaluating new inventory buys and making difficult restocking decisions.

With all of this on your to-do list, it's no wonder why you rarely get around to soliciting feedback or reviews. Even if you had unlimited time, is manual solicitation worth the effort? Maybe - or maybe not.

As we've discussed in previous articles, let's say you dedicated a mere one hour per week to manual feedback or review solicitation. Over the course of a year (assuming a very conservative $25/hour for your time), you'd invest more than $1,200 in value toward solicitation. Considering that 90% of those manually solicited will probably ignore your email, it's no wonder why so many merchants have automated this process with FeedbackFive. (In fact, our customers have successfully solicited more than 45 million feedbacks!)

You're Only Human

Looking past the opportunity cost of manual solicitation, there's also a human element to consider. Given our previous example, most of your brainpower is spent on more value-focused activities. Copying, pasting, customizing and sending emails is unbelievably mind-numbing - which is not your most productive state of mind. Simply put, by manually sending hundreds (or thousands) of emails, you're setting yourself up for failure.

What are the most common mistakes we see sellers make? Here are just a few:

  • Accidentally violating Amazon's policies (by saying the wrong thing, being too aggressive, etc.)
  • Failing to customize emails
  • Customizing emails with the wrong buyer or order information
  • Sending duplicate emails to the same customer
  • Asking for negative feedback removal before resolving a problem
  • Mistakenly soliciting for feedback after a rating has already (unknowingly) been received
  • Trying to influence a customer's review
  • Requesting ratings from customers who are clearly dissatisfied
  • Continuing to solicit feedback from customers even when they request opt-out
  • Losing track of what has been sent to whom

To bypass such oversights, many sellers sign up for FeedbackFive. FeedbackFive is a rule-based tool, allowing you to define campaigns that make sense for your business. With a few clicks, users can automate their workflows for feedback solicitation, removal, tracking, alerting, opt-out management and reporting. In addition, FeedbackFive's prebuilt emails and professionally-designed templates will help you get up and running faster. Build your campaigns, proof your emails and let FeedbackFive handle the rest.


FeedbackFive can even customize each message that goes out, thanks to our innovative shortcut tags feature. Now, instead of dealing with embarrassing errors, FeedbackFive users find peace of mind knowing that buyers are being properly engaged.

You Need a More Visual Experience

Your Seller Central dashboard provides a wealth (some might say an "overload") of data. Making sense of your feedback history can, therefore, be challenging at best.

FeedbackFive pulls in your latest feedback and review data, presenting it in a highly engaging, beautiful way. Want to see how your overall seller feedback has evolved over the past 90 days? Need to identify your most problematic SKUs? It's all possible with FeedbackFive.


Best of all, FeedbackFive constantly refreshes in the background, ensuring the data you see is timely and accurate. Stop exporting data and building your own charts and graphs. Let our tool do it for you - automatically!

Feedback Software for Amazon Merchants

FeedbackFive is the most trusted reputation management software for Amazon merchants. For nearly a decade, our tool has helped the most successful Amazon sellers become even more profitable. If you're tired of struggling to build a positive reputation, it's time to try our software.

Click here to get up and running with FeedbackFive. It only takes 9 minutes to set up your account!

Originally published on April 6, 2017, updated August 12, 2019

This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.