--- title: "Reputation Management 101: How to Filter Amazon Reviews" description: Your product reviews are full of useful data - you just have to go find it. Learn how to filter Amazon reviews in three easy ways in this helpful article. image: https://www.ecomengine.com/hubfs/images/featured/blog/reputation-management-101.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Reputation Management 101: How to Filter Amazon Reviews [![Ellen Sipp-Paris](https://www.ecomengine.com/hubfs/images/headshots/internal/ellen-sipp-paris-headshot.jpg)](https://www.ecomengine.com/blog/author/ellen-sipp-paris) By [Ellen Sipp-Paris](https://www.ecomengine.com/blog/author/ellen-sipp-paris) As an Amazon seller, your work is never truly done. There are new products to source, ads to run, promotions to consider, policy changes to keep up with...the list goes on and on. When it comes to reviews, you may think your work is through once they show up on your product page. But as any successful seller will tell you, that’s definitely not the case. Review monitoring is becoming increasingly important as the boom in eCommerce continues. More shoppers mean more people are measuring you up against the competition. Do your reviews paint your product in a good light? Are there any fake reviews to contend with? If you’re not paying close enough attention, you won’t even know there’s a problem until it’s too late. That being said, if you have a high number of ratings, it’s probably not realistic to read every single one. Fortunately, we’re happy to share a solution that can save you time, money, and potentially even some serious trouble. Keep reading to learn how to filter Amazon reviews and why this simple process is so beneficial for sellers big and small. ## How to Evaluate Amazon Reviews and Find Key Commonalities Before we begin, we first have to know how to evaluate Amazon reviews at a higher level. Again, you're most likely not reading each individual one. Therefore, it makes sense to filter your reviews by what words they have in common. For better or worse, these review commonalities can tell you a lot about how your products are faring with customers. To start, try identifying the positive words like the ones listed below. This lets you know what's working well — keep it up! - Love - Like - Best - Great - Nice - Satisfied - Recommend - Excellent On the other hand, these words are red flags that something is wrong and needs your attention. - Bad - Broken - Damaged - Disappointed - Doesn’t work - Fake - Counterfeit - Missing - Never - Would not Remember, [negative reviews can be an asset](https://www.ecomengine.com/blog/negative-amazon-reviews) in the long run, but you still want to take the time to address the issue to preserve the all-important customer experience. Other common words that may shed light on product improvements or possible bundling ideas are: - Missing - Needs - Does not - Better - Wish You can often find some great ideas (and revenue drivers!) hidden in the comments. ## How to Filter Amazon Reviews with FeedbackFive Now that we understand how to filter Amazon reviews, it's time to start gathering all of the review data for analysis. Unfortunately, Amazon has never made tracking reviews an easy task. Scrolling through your product pages or Seller Central probably isn’t the easiest method or the best use of your time. Thankfully, this is where [FeedbackFive](https://www.ecomengine.com/feedbackfive) shines. eComEngine’s flagship product efficiently tracks and organizes review data for any ASINs that you choose — even your competitors. After you add the ASINs (it only takes a few seconds), FeedbackFive begins monitoring for new Amazon reviews and also imports and maintains a fully searchable 90-day archive of each ASIN’s review history. ![Product review summary page in FeedbackFive](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/product-reviews.png?width=1844&name=product-reviews.png) For those of you just starting out with only a few ASINs, you can click into a product and begin filtering your reviews right on the page. See positive reviews, negative reviews, or reviews within a certain timeframe, then use the helpful 'Notes' feature to add your observations or what actions you plan to take on a certain review. Custom Amazon review filters are also available, which can be helpful for finding more detailed commonalities between buyers and the types of reviews that are left. For example, filtering by negative reviews that are not a Verified Purchase might alert you to shady activity on your listing. Or, filtering by negative reviews that do come from a Verified Purchase can show you where your product really does have room for improvement. We definitely recommend checking out this Verified Purchase filter (and all the other options, too!). ![Product reviews in FeedbackFive](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/product-reviews-reviews.png?width=1200&name=product-reviews-reviews.png) ### The Value of Downloading Reviews for Filtering If you’re all about spreadsheets or have a large product catalog with hundreds or even thousands of reviews, you can download your reviews (at no extra charge!) and use filters to quickly find the data for you. Here’s how: 1. On the Product Reviews page, select “Download all Reviews” to export them into a CSV format. 2. Open the CSV report in Excel. 3. Create a filter by clicking within the spreadsheet and going to Data > Create Filter. 4. Select the Filter icon above the column you want to filter (you probably want to start with the **Title** and **Review** columns, and you also may want to filter by ASIN for a narrower view) and use the text filter on the drop-down to search for the common words that we discussed above. Here's what that last step would look like in Excel: ![Imported product reviews with filter in Excel](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/detail/imported-reviews-with-filters-excel.png?width=899&name=imported-reviews-with-filters-excel.png) ## What About Word Clouds? Word clouds have been around for a while, but we know of many sellers and agencies using them to find commonalities in reviews. If you’re not familiar with the idea, a word cloud is a visual way to display how often a word appears in a data set. The size of the word represents the frequency of its use in relation to the other words. Word clouds are very engaging and great for visual learners. There are many free word cloud generators available, but [QuillBot's guide to the most popular](https://quillbot.com/blog/image-tools/best-word-cloud-generators/) are: - [Wordart](https://wordart.com/) - [WordClouds](https://www.wordclouds.com/) - [WordItOut](https://worditout.com/) - [TagCrowd](https://tagcrowd.com/) - [Jason Davies Word Cloud](https://www.jasondavies.com/wordcloud/) With a simple CSV upload or a quick copy and paste, you can turn your FeedbackFive review data into a highly detailed word cloud that helps you see how your ASIN is performing. ![Product review word cloud for colored pencils](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/detail/product-review-word-cloud.png?width=492&name=product-review-word-cloud.png) ***Related reading:*** [***Introducing AI-Powered Amazon Customer Review Highlights***](https://www.ecomengine.com/blog/customer-review-highlights) ## Get to Know Your Feedback and Review Data ![FeedbackFive neutral/negative review alert on mobile](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/review-alert-mobile.png?width=350&name=review-alert-mobile.png)Amazon reviews are ripe with product intelligence. You just have to know three things: a) what to look for, b) how to find it, and c) when to look! Well, we already covered the first two, and FeedbackFive’s review alerting feature can help with the third! Schedule individual or daily summary text and/or email notifications to stay in the loop with out being logged on. Then, depending on your preferred workflow and product line, the more in-depth review monitoring and filtering can be performed weekly or even monthly. By the way, you can replicate this process with your seller feedback ratings! Simply go to FeedbackFive’s Feedback page and click the CSV button to download a report. Now you can filter and find commonalities in how customers feel about your delivery and professionalism as well as your products. Want to see for yourself? Sign up for a [free trial](https://www.ecomengine.com/trial) and put this robust Amazon review filter to work! [![Product review monitoring screenshot and FeedbackFive logo with text, "Trusted by tens of thousands of Amazon sellers"](https://no-cache.hubspot.com/cta/default/5147382/f95ac93c-b441-407e-a61d-33dd45d3dc3e.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/f95ac93c-b441-407e-a61d-33dd45d3dc3e) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on September 29, 2021, updated January 12, 2026 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Feedback and Reviews [![ Illustration of a five-star rating bar, review cards, a magnifying glass, a trust badge, a chat bubble, and an upward arrow, with text "Customer Perception Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/customer-perception-strategy.png) ](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) ### [Customer Perception Strategy: Reviews, Q&A, and the Trust Signals Most Sellers Ignore](https://www.ecomengine.com/blog/amazon-review-strategy-customer-trust-signals) May 26, 2026 | [![Illustration of five-star rating, coins, and an upward arrow with a discount icon, representing increased profit from reviews, with text “Turn Reviews Into Margin”](https://www.ecomengine.com/hubfs/images/featured/blog/turn-reviews-into-margin.png) ](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) ### [Turn Reviews Into Margin: How Social Proof Reduces Discount Dependence](https://www.ecomengine.com/blog/reviews-reduce-discount-dependence) May 5, 2026 | [![Illustration of magnifying glass, ratings, and message bubbles with text “The Review Audit”](https://www.ecomengine.com/hubfs/images/featured/blog/review-audit.png) ](https://www.ecomengine.com/blog/amazon-review-audit) ### [The Review Audit: What Your Star Rating Is Really Telling Shoppers](https://www.ecomengine.com/blog/amazon-review-audit) April 21, 2026 | ### Comments (1) ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ellen Sipp-Paris" }, "dateModified" : "2026-01-12", "datePublished" : "2021-09-29", "description" : "Your product reviews are full of useful data - you just have to go find it. Learn how to filter Amazon reviews in three easy ways in this helpful article.", "headline" : "Reputation Management 101: How to Filter Amazon Reviews", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/reputation-management-101.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/how-to-filter-amazon-reviews", "@type" : "WebPage", "description" : "Your product reviews are full of useful data - you just have to go find it. Learn how to filter Amazon reviews in three easy ways in this helpful article." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```