Originally published on July 24, 2019, updated January 17, 2020
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Chris McCabe, former Amazonian and founder of ecommerceChris, shares his take on the recently proposed changes to Amazon's account suspension process.
By now most Amazon sellers have seen this CNBC article or heard the news about Amazon’s proposed changes to their account suspension processes. It looks like Amazon WILL respond to public pressure when they’re approached privately and discussed publicly. I understand that most of what we discuss ahead of this roll out will be based on theory, and not practice, between now and next month. But we do have some past experience to judge by and some new factors to base near term conclusions on. Amazon will make the final determination regarding exactly how the potentially seismic changes will be implemented. But for now, several pieces to the puzzle appear in front of us, requiring expert analysis and interpretation.
Starting August 16, less than a month from now, most sellers should expect a bit more breathing room when it comes to a potential incoming suspension. Rather than missing an unscheduled call from Account Health services telling you that your account will go down soon, you’ll soon have a 30 day window to research account faults and present operational improvements. The principle remains the same in that you’ll get a “heads up” to provide solutions to past problems that Amazon considers worthy of an account suspension, and either Account Health Services or a different team will give you time to address them properly.
Is Amazon really serious about progress or do they just get out in front of things using PR to stem the tide of more antitrust?
Well, yes. You can’t blame Amazon for making it all up anymore! There is still a lot of unknown about how this news will affect Amazon sellers. For instance:
There are a lot of questions here, and we still don’t know if the same or different teams will be responsible for executing these changes. Will the right people be in charge? Will they know how to fix things properly, and in a time sensitive way? Consider that account investigations are still done quickly, and rushed work is often low quality. They are still using outdated queues and ticketing systems. Some sellers have their cases stuck in a ticket and are left to rot. Will that be changing, too? Time will tell.
Originally published on July 24, 2019, updated January 17, 2020
This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.
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