--- title: "Amazon Bundling Strategy: What Makes a Good Bundle?" description: Looking to get started with an Amazon bundling strategy. Read our tips for building a bundle that's both effective and profitable. image: https://www.ecomengine.com/hubfs/images/featured/blog/amazon-bundling-strategy.png --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg "sellerpulse-menu-icon(teal)") SellerPulse Get FBA Insights and Alerts ](https://www.ecomengine.com/sellerpulse) [![RestockPro 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-truck-svg.svg) | Purchase Orders Manage suppliers and inventory with ease | | --- | --- | ](https://www.ecomengine.com/restockpro/shipments) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-box-svg.svg) | Manage FBA Profits Get the details you need to make fast restocking decisions | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-profit) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-kit-svg.svg) | Kitting Create kits or bundles from local inventory | | --- | --- | ](https://www.ecomengine.com/restockpro/fba-kitting) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/restockpro-barcode-svg.svg) | Amazon Item Labels Customize stickers and labels with expiration dates and more | | --- | --- | ](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/amazon-bundling-strategy#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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  | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/sellerpulse/demo) [VIEW PRICING](https://www.ecomengine.com/pricing) Resources [** Case Studies ](https://www.ecomengine.com/case-studies) [** Webinars ](https://www.ecomengine.com/webinars) [** Free Tools ](https://www.ecomengine.com/tools) [** Events ](https://www.ecomengine.com/events) [** Help Center ](https://www.ecomengine.com/help) [** Blog ](https://www.ecomengine.com/blog) [** Agencies ](https://www.ecomengine.com/agency/feedbackfive) [** Seller News ](https://www.ecomengine.com/amazon-seller-news) [** Seller Tutorials ](https://www.ecomengine.com/sell-on-amazon) [** Partners ](https://www.ecomengine.com/partners) Guides [Getting More Amazon Reviews ](https://www.ecomengine.com/get-amazon-reviews) [Understanding Amazon Feedback ](https://www.ecomengine.com/amazon-feedback) [Amazon Listing Guide ](https://www.ecomengine.com/amazon-listing) [Amazon Brand Registry ](https://www.ecomengine.com/amazon-brand-registry) [Making the Most of Amazon FBA ](https://www.ecomengine.com/amazon-fba) Social Connect with eComEngine [**](https://twitter.com/intent/user?screen_name=eComEngine) Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Amazon Bundling Strategy: What Makes a Good Bundle? [![Colleen Quattlebaum](https://www.ecomengine.com/hubfs/images/headshots/internal/colleen-quattlebaum-headshot.jpg)](https://www.ecomengine.com/blog/author/colleen-quattlebaum) By [Colleen Quattlebaum](https://www.ecomengine.com/blog/author/colleen-quattlebaum) Having a good Amazon bundling strategy can help you sell more products while meeting customer demand. Unlike individual products, which can become intensely competitive, bundled items tend to be less sensitive to hyper-competition. Upon launching a new bundle, the seller enjoys total [Buy Box](https://www.ecomengine.com/amazon-buy-box) ownership. This is especially true when the bundle contains a private-label component that is exclusive to your eCommerce business. What goes into creating great bundles on Amazon? How can your Amazon bundling strategy increase sales? Read on to find out. ## Here's What Amazon Suggests As with almost everything else related to selling on the Amazon marketplace, Amazon has a few things to say on the topic of bundling. In fact, Amazon has an extensive [product bundling policy](https://sellercentral.amazon.com/help/hub/reference/external/200442350). We'll save the bundling-related rules for a different discussion and instead focus on Amazon's tips for creating an effective bundle. In short, according to Amazon, a bundle should possess these properties: - Provides convenience and value to Amazon shoppers - Consists of highly complementary items (think peanut butter and jelly) - Contains branded products (i.e. avoids generic items) - Unique and not a duplicate of something already available on Amazon Additionally, bundles must be made up of multiple single items that may each be identified by a unique ASIN or UPC and are sold together in a single offering. Effective October 14, 2024, Amazon updated the [product bundling policy](https://sellercentral.amazon.com/help/hub/reference/G200442350) for consumables in the grocery, pet, baby, and health and beauty categories. You can only list bundles that are created and offered by the original manufacturer. The original manufacturer must be the brand owner for all items in the bundle. You can't mix products from different companies in the same bundle or list a bundle under the "generic" brand or your own brand. Looking for bundling ideas? The "Frequently bought together" section of an item's product detail page can provide excellent inspiration for Amazon bundling ideas. If you're unfamiliar with this feature, just check one of your top-selling items. Amazon's algorithm dynamically recommends complementary product combinations to shoppers. You might even be selling these individual parts separately! Could this be a new bundle opportunity? It sure seems so. ## Consistent with Customer Buying Habits Amazon.com can certainly be helpful for identifying new bundled products, but it's not the only source of ideas. In fact, you're possibly sitting on a gold mine of data and not even realizing it. Specifically, I'm talking about past customer order history. There are obviously several ways to access and analyze customer order history. Since many of you who are reading this article already use our [FeedbackFive](https://www.ecomengine.com/feedbackfive) tool, I'll use that as an example. FeedbackFive pulls in a wealth of order details, including [feedback rating](https://www.ecomengine.com/amazon-feedback), customer name, SKU, date of purchase, and much more. All of this information is organized into a sortable and filter-friendly format. Within seconds, you're able to visualize each customer's recent interaction with your Amazon business. ![Order data in FeedbackFive](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/feedbackfive/orders-data.jpg?width=1200&name=orders-data.jpg) Did the customer order one item from your store and then order a complementary product a few days later? Does one SKU seem to be commonly purchased in tandem with another? These are the types of questions to ask yourself when examining [customer buying habits](https://www.ecomengine.com/blog/good-buying-experience-on-amazon). You can also use FeedbackFive's review monitoring features to analyze reviews for your existing products and identify trends that can help you get ideas for additional bundles to offer! ## Build a Profitable Amazon Bundling Strategy Last, but not least, your bundles should obviously be a profit center for your business. Unfortunately, tracking bundle profitability is not always as easy as it seems. In many cases, you may still be selling parts individually while also selling the bundle as a whole. As inventory comes and goes, this makes your bookkeeping rather challenging. You may need to [call in the experts](https://ecombalance.com/) for help. That's also where our [RestockPro](https://www.ecomengine.com/restockpro) software comes in handy. In addition to helping you keep track of individual parts and bundle inventory levels, RestockPro keeps a close eye on profitability. RestockPro tracks supplier cost data, fulfillment expenses, and actual revenue from the Amazon marketplace. Our software uses this historical performance data along with real-time market intelligence to build an action-oriented restocking plan. ![Kits grid in RestockPro](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/restockpro/kits-grid.jpg?width=1200&name=kits-grid.jpg) If market forces change, RestockPro also helps you optimize (or break) bundles quickly with the Kitting Optimizer. No more wondering which parts to pull from local inventory - RestockPro does the thinking for you. ## Building Better Bundles Before you build your first bundle, it's important to have a game plan. Do your homework, understand Amazon's guidelines, and understand what the market actually needs. And, as you begin to build bundles, be sure to pay close attention to each bundle's profitability. [![Stack of boxes next to laptop with text, "Improve FBA inventory management" above button with text, "Learn more"](https://no-cache.hubspot.com/cta/default/5147382/922b2375-3d4e-4c0f-8daf-f8dc14b1846a.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/922b2375-3d4e-4c0f-8daf-f8dc14b1846a) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on March 15, 2018, updated October 24, 2024 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Inventory [![An illustration of an empty box shelf on one side and an overflowing box shelf on the other, with the text "Prime Day Is in June."](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-june.png) ](https://www.ecomengine.com/blog/prime-day-fba-inventory-triage) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-fba-inventory-triage) June 15, 2026 | [![Inventory Cash Flow"Illustration of stacked inventory boxes with trapped cash and an empty wallet, titled "Inventory Cash Flow"](https://www.ecomengine.com/hubfs/images/featured/blog/inventory-cash-flow.png) ](https://www.ecomengine.com/blog/amazon-inventory-cash-flow) ### [Inventory Cash Flow: The Hidden Reason Your Business Feels “Successful but Broke”](https://www.ecomengine.com/blog/amazon-inventory-cash-flow) May 19, 2026 | [![Illustration of three Amazon dead inventory strategies on a warehouse shelf, liquidate, bundle, and hold, with storage cost coins below, titled “Dead Inventory Detox.”](https://www.ecomengine.com/hubfs/images/featured/blog/dead-inventory-detox.png) ](https://www.ecomengine.com/blog/amazon-dead-inventory-guide) ### [Dead Inventory Detox: When to Liquidate, When to Bundle, When to Hold](https://www.ecomengine.com/blog/amazon-dead-inventory-guide) April 14, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Colleen Quattlebaum" }, "dateModified" : "2024-10-24", "datePublished" : "2018-03-15", "description" : "Looking to get started with an Amazon bundling strategy. Read our tips for building a bundle that's both effective and profitable.", "headline" : "Amazon Bundling Strategy: What Makes a Good Bundle?", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/amazon-bundling-strategy.png" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/amazon-bundling-strategy", "@type" : "WebPage", "description" : "Looking to get started with an Amazon bundling strategy. Read our tips for building a bundle that's both effective and profitable." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```