9 Tips to Boost Sales on Amazon

Unless you're constantly running out of stock on popular items, you're probably looking for ways to increase your sales on Amazon. In this article, Moritz Bauer of smartminded shares nine strategies for boosting sales.

Amazon is an excellent marketplace for online sellers to get their products in front of new audiences as it has an enormous customer base. However, the marketplace is notoriously competitive.

Third-party sellers are responsible for 53% of all sales made on Amazon. To ensure that you're one step ahead of the competition, you can utilize plenty of strategies to help boost sales on Amazon.

In this article, we will look at the fundamental approaches to increasing your sales on Amazon, from running PPC ads to optimizing your listing and getting more reviews.

9 Strategies To Boost Sales on Amazon

1) Run Sponsored Ads

One of the best ways to boost sales on Amazon is to run sponsored ads. Not only will it help direct targeted traffic to your listing, but it’ll also help to make your brand more visible and increase brand awareness.

Here are the basic steps you need to take:

1. You'll start by choosing the products that you'd like to promote.
2. After you've selected the products, you'll need to figure out how much you're willing to spend along with the keywords that you'd like to target. Here are some advertising stats you should know: the average cost per click on Amazon is $0.71, and the average conversion rate 9.55%. You must figure out your industry-specific metrics to make a data-driven decision.
3. Once you've determined your budget and the keywords you want to target, you can create ads that appear in high-visibility locations like the first page of search results or even at the bottom of a product detail page. There are lots of opportunities with PPC. Basically, you can set up…

• Sponsored Ads
• Headline Search Ads
• Product Display Ads

You can only set up Headline Search Ads if you are enrolled in Amazon Brand Registry. Product Display Ads are available for Amazon vendors.

I highly recommend checking out this article for a more in-depth look at using advertising to increase sales.

2) Optimize Your Listing

It's not easy to get customers to click through to your listing. According to Ad Badger, the average click-through rate on Amazon is 0.4%. Accordingly, the last thing you'd want is to have a product page with poor copywriting or mistakes in product descriptions.

While there are plenty of ways to optimize your Amazon listing for Amazon SEO, you should also optimize it for conversions.

Ideally, customers should be able to scan your listing and find the benefits of your product along with why they should purchase it.

It's also crucial that you consider what your listing will look like on mobile devices. Think about how it'll appear on mobile and ensure that it adequately conveys your product's value, features, and benefits in a format that is easy to read.

3) Get Social

You should be using social media platforms like Instagram or Pinterest to attract new customers. Not only can you utilize Instagram ads, but you can even create a promo code and direct customers to an Amazon landing page with your products on it.

If you sell via Amazon FBA and have a Shopify account, you can even tag products on Instagram and create your own Instagram sales channel. That means you can direct all traffic to your Shopify store, where customers can make a quick and easy purchase, but Amazon will still take care of all fulfillments on your behalf. Note that you can only do Multi-Channel Fulfillment with an FBA account.

4) Start a Blog

If you're looking to boost sales on Amazon, it's crucial to differentiate yourself from your competition. With customers spending a considerable amount of time conducting their research before making a purchase, starting a blog can be really impactful.

While this is an excellent strategy, consider that it takes time. Blogs that start from scratch mostly take years before they generate a considerable amount of traffic. On the other hand, you’ll benefit from a blog’s traffic for years to come.

When creating a blog, here are a few things to consider:

1. Provide value to your readers. Make sure that you're creating content that's educating your customers.
2. Create a website to publish blog posts. These articles should focus on answering queries that your customers may have and creating value.
3. Promote your content. Run Facebook ads and share your content through social media channels to increase traffic.
4. Start an email list. That way, you'll be able to generate leads, start marketing campaigns, and move your leads further down the sales funnel.
5. Make sure there's a CTA on each blog that takes readers to your product listings.

5) Use Influencer Marketing

When customers want to buy a product, they usually research reviews from trusted sources, and this includes social media influencers. In fact, 49% of individuals have admitted that they typically look at influencers' recommendations when deciding what product to purchase.

Here's how you can get started with influencer marketing:

• Utilize the Amazon Associates or Amazon Influencer Program.
• Personally select and reach out to influencers that resonate with your brand.
• Connect with influencers on social media platforms. You can use influencer network tools such as Shoutcart.
• Get an Amazon Live influencer to host an event.

6) Optimize Inventory Management

Inventory management can impact your business much more than you may think. Having a high inventory count can result in expensive storage fees, while having too little inventory leads to missing out on sales opportunities. If you've got poor inventory performance, you also run the risk of Amazon suspending your seller account.

Free Download: Expert Tips for Improving Your IPI

To mitigate this issue, you'd want to invest in the proper inventory management tool to ensure that you've got the right amount of inventory available. Inventory management tools will not only help you with restocking decisions, but they'll also help you with budgeting and increasing your sales on Amazon.

I highly recommend checking out RestockPro to optimize your inventory management.

7) Amazon Branding Tools

Amazon has a couple of nifty tools that can also help with boosting your sales. To access these tools, you need to enroll in Amazon Brand Registry.

Once you're in, you'll be able to add A+ Content to your product listings. A+ Content is fantastic and will help differentiate you from your competition. You’ll be able to include a video within your Amazon listing or add images to your product descriptions.

Editor’s note: In June 2023, Amazon announced that both brand-registered and non-brand-registered sellers now have the ability to add video content to their product pages. If you aren't a Brand Registry seller, you need to have sold on the marketplace for at least three months before being able to add a product video. 

Some other Amazon tools that you'll have access to include Amazon Storefronts, Headline Search Ads, the Brand Dashboard, and more. These tools can help you increase your visibility and improve brand recognition.

Related reading: Unlock the Power of ChatGPT to Supercharge Your Amazon Sales

8) Sell on Amazon International Marketplaces

Who says that you only have to sell your products locally? Feel free to expand your market and sell your products in Europe, Asia, Australia, and more. Selling on Amazon International Marketplaces will not only help with boosting overall revenue, but you'll also be increasing brand awareness.

9) Get More Reviews

Product reviews are an integral part of selling online – especially on Amazon as they provide customers with insight into whether or not your products are worth purchasing. 60% of people say that customer reviews are their most trusted source of information.

A product with 300 reviews or more with a 4.5 average star rating will give a much better impression than a product with less than 50 reviews with a poor star rating.

Even though getting genuine product reviews isn't easy, we'd caution against cutting corners as you run the risk of getting your account banned or suspended. There are, however, some ways that you can encourage individuals to write reviews. These include:

1. Using the Request a Review button (you can automate this process with FeedbackFive).
2. Placing inserts with your product to motivate buyers to review it online, but you must be compliant with Amazon TOS!
3. Improving your product based on current reviews.
4. Creating an email list off Amazon to ask for reviews and feedback. An email list will also allow you to build long-term relationships with your customers (and help with future product launches).

Time to Increase Your Sales

Now that you know how to boost sales on Amazon, it's time to get to work! This list should give you the fundamental strategies to do so. Give them a try!