--- title: Boost Your Traffic with the Available at Amazon Badge description: Find out how to use the Available at Amazon badge to drive traffic to your Amazon listings — and why this might be your new favorite strategy. image: https://www.ecomengine.com/hubfs/images/featured/blog/available-amazon-badge.jpg --- [![eComEngine Logo](https://www.ecomengine.com/hubfs/Style%20Guide/Logos%20(svg)/%5BeComEngine%5DLogo-2019-linear.svg "eComEngine Logo")](https://www.ecomengine.com) [Demo](https://www.ecomengine.com/demo) [Free Trial](https://www.ecomengine.com/trial) ** ** ** [Free Trial](https://www.ecomengine.com/trial) ** ** ** [![FeedbackFive icon](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-star-svg.svg "FeedbackFive icon") FeedbackFive Request Amazon Reviews and Feedback ](https://www.ecomengine.com/feedbackfive) [![sellerpulse-menu-icon(teal)](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-pulse-svg.svg 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Simplify FBA Inventory Management ](https://www.ecomengine.com/restockpro) #### FeedbackFive Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-envelop-svg.svg) | Review Automation Send automated review requests or customize your own message | | --- | --- | ](https://www.ecomengine.com/feedbackfive/automation) | ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-bells-svg.svg) | Review Monitoring Quickly identify review trends | | --- | --- | [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-alert-svg.svg) | Listing Alerts Monitor your Amazon listings and reputation 24/7 | | --- | --- | ](https://www.ecomengine.com/feedbackfive/alerts) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/feedbackfive-analytics-svg.svg) | Analytics & Reporting Analyze sales trends and brand 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](https://www.ecomengine.com/restockpro#stickers) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/video-svg.svg) | See How It Works Watch a short recording to learn more | | --- | --- | ](https://www.ecomengine.com/restockpro/demo) [VIEW PRICING](https://www.ecomengine.com/blog/available-at-amazon-badge#) #### SellerPulse Features [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-bell-svg.svg) | Operational FBA Analytics See detailed insights for FBA fees, proceeds, sales, and product cost | | --- | --- | ](https://www.ecomengine.com/sellerpulse/fba-analytics) [| ![single-star](https://www.ecomengine.com/hubfs/images/decorative/illustrations/nav-icons/sellerpulse-box-svg.svg) | Buy Box Monitoring Find out when you win or lose the Buy Box, including when it's suppressed | | --- | --- | ](https://www.ecomengine.com/sellerpulse/buy-box) [| 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Search **Menu** ** ** [Log In](https://www.ecomengine.com/login) [Free Trial](https://www.ecomengine.com/trial) --- Join Our Email List - Receive our monthly newsletter. - Stay up to date on Amazon policies. - Get tips to grow your business. # Boost Your Traffic with the Available at Amazon Badge [![Kristen Hicks](https://www.ecomengine.com/hubfs/images/headshots/external/kristen-hicks.jpg)](https://www.ecomengine.com/blog/author/kristen-hicks) By [Kristen Hicks](https://www.ecomengine.com/blog/author/kristen-hicks) You started selling your products on the Amazon marketplace because it seemed like the best way to reach a larger audience than you could through your own website and advertising efforts. Now, you have the option of using the Available at Amazon badge to let the consumers that visit your website and encounter your ads know that they can make a purchase there if they prefer. Should you employ this option? And if you do, how does using it work, exactly? ## 5 Reasons to Use the Available at Amazon Badge At first glance, you may wonder why you’d want to send your hard-earned traffic over to another platform, especially one that will always take their cut of a purchase. However, this option does come with a few worthwhile benefits to consider. ![Available at Amazon badge on a white background](https://www.ecomengine.com/hs-fs/hubfs/images/screenshots/amazon/available-amazon-badge.jpg?width=800&name=available-amazon-badge.jpg) ### FBA is Often Faster and Easier Than Other Options If you’re already using Amazon’s [FBA](https://www.ecomengine.com/amazon-fba) (Fulfillment by Amazon) services, then you know it has your products stored and ready to ship. FBA also has the capability to deliver most Amazon Prime products with free one or two-day shipping. For orders that come through your website that you fulfill yourself, offering free shipping at that speed may be cost-prohibitive. ### More Amazon Orders Beget More Amazon Orders [Driving traffic](https://www.ecomengine.com/blog/diversifying-traffic-off-amazon) to Amazon to buy your products there increases your order volume on the platform. Higher sales on the Amazon marketplace result in an improved sales rank and higher visibility in Amazon search, which then leads to more sales. This flywheel effect can help your business grow faster, on and off of Amazon. ### Advertising Your Amazon Store Off-platform Can Give You an Edge On the Amazon marketplace, you’re competing with a lot of other sellers. With so many other products and sellers on the platform, rising to the top is a constant challenge. If you want to gain more visibility on the platform, advertising your presence on Amazon from other channels can often help you find faster success than trying to compete there directly. ### The Badge Provides Important Social Proof Lots of people know the Amazon brand and have a long history of purchasing products from it. If they have trust in Amazon, that trust may then extend to your brand once they know you’re an Amazon seller. ### Amazon is Convenient for Customers Online purchasing decisions sometimes depend on the spur of a moment. If someone has to take too many steps or do too much work, they may [abandon the sale](https://www.ecomengine.com/blog/brand-tailored-promotions). For some of your customers, the convenience of making a purchase through a platform where they already have an account and all their details saved may make them more likely to buy. ![Two computer monitors with hands coming from the screens with a credit card and Amazon box](https://www.ecomengine.com/hs-fs/hubfs/images/decorative/illustrations/two-monitors-with-hands-holding-card-and-box.jpg?width=800&name=two-monitors-with-hands-holding-card-and-box.jpg) In other words, it removes friction. Also, if they have to wait longer for shipping if they buy directly from you or pay more to get their order faster, that may be a deal breaker. Knowing they have a faster shipping option over at Amazon may be the deciding factor in making a purchase. ## How to Use the Available at Amazon Badge Amazon has some strict [guidelines](https://sellercentral.amazon.com/gp/help/help.html?itemID=200573210) around how you’re allowed to use the Available at Amazon badge. Here’s what you need to know. - Only use the badge in the contexts Amazon has approved: your website, online advertisements, and offline advertisements such as flyers and store signage. - Use the badge in the form it’s provided in. This isn’t a situation where you can put your graphic design skills to use or get creative with its colors. Don’t make any changes to the badge, and only link it to Amazon. - Be careful only to use the badge with products that you sell through the Amazon platform. You don’t want to risk sending people over to Amazon for something they won’t find there. That would both annoy your customers and put you on the wrong side of Amazon’s rules. - Don’t use the badge in a way that implies sponsorship or endorsement from Amazon. It’s only meant to communicate that people can find the products there. - Don’t use any other Amazon logos or trademarks. The only official Amazon graphic you have a right to use to advertise your presence on the platform is this badge. Whether the badge makes sense for your business strategy depends on your business model and goals. If you sell on multiple marketplaces, there are international versions available. For many Amazon sellers, it can be a useful tool in growing your sales through the platform and increasing your visibility there as a result. If you want a way to boost your Amazon sales, why not use all the tools at your disposal? [![Illustration of mobile phone with text, "Don't miss Amazon updates" above button with text, "Get newsletter"](https://no-cache.hubspot.com/cta/default/5147382/af233769-2b79-46b3-a47f-7cb9bde3c660.png)](https://cta-redirect.hubspot.com/cta/redirect/5147382/af233769-2b79-46b3-a47f-7cb9bde3c660) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) ![newsletter-email-laptop](https://no-cache.hubspot.com/cta/default/5147382/interactive-177527396632.png) Originally published on June 9, 2021, updated March 5, 2025 This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes. ## You May Also Like These Stories on Amazon [![12:53 AMClaude responded: Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"Illustration of an upward graph with a magnifying glass, with the text "Prime Day Profit Scorecard"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-scorecard.png) ](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) ### [The Prime Day Profit Scorecard: 10 Metrics Amazon Sellers Should Watch Daily](https://www.ecomengine.com/blog/prime-day-metrics-amazon-sellers) June 24, 2026 | [![Illustration of an upward trend chart and reviews, with text reading "Prime Day Review Strategy"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-review-strategy.png) ](https://www.ecomengine.com/blog/prime-day-review-strategy) ### [Prime Day Review Strategy: Turn the Traffic Spike Into Long-Term Trust](https://www.ecomengine.com/blog/prime-day-review-strategy) June 22, 2026 | [![Downloadable PDF cover with title "Prime Day Profit Protection Checklist"](https://www.ecomengine.com/hubfs/images/featured/blog/prime-day-profit-protection-checklist.png) ](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) ### [Prime Day Is in June: The Last-Mile Readiness Plan Amazon Sellers Need Now](https://www.ecomengine.com/blog/prime-day-readiness-plan-amazon-sellers) June 8, 2026 | ## No Comments Yet Let us know what you think ### eComEngine 14321 Winter Breeze Drive Suite 121 Midlothian, VA 23113 Call us: [800-757-6840](tel:800-757-6840) Company Legal Software Resources [![GS1 US Channel Partner](https://www.ecomengine.com/hubfs/images/partners/logos/gs1-us-channel-partner.png "GS1 US Channel Partner")](https://www.ecomengine.com/get-gtin-amazon) ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-web-services.svg "Amazon Web Services") ![Amazon Selling Partner Appstore Software Partner badge](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-software_partners-badge.png "Amazon Selling Partner Appstore Software Partner badge") ![Amazon Marketplace Developer Council Founding Member](https://www.ecomengine.com/hubfs/brand-identity/logos/amazon/amazon-marketplace-developer-council-optimized.png "Amazon Marketplace Developer Council Founding Member") ![Amazon Web Services](https://www.ecomengine.com/hubfs/brand-identity/amazon-web-services.svg "Amazon Web Services") Copyright© 2007-2026 eComEngine, LLC. 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Our [privacy policy](https://www.ecomengine.com/privacy-policy) has more details.* ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Midlothian", "addressRegion" : "VA", "postalCode" : "23113", "streetAddress" : "14321 Winter Breeze Drive Suite 121" }, "alternateName" : "eComEngine, LLC", "description" : "Amazon Seller Tools", "email" : "info@ecomengine.com", "image" : "https://www.ecomengine.com/hubfs/images/decorative/illustrations/amazon-seller-tools.png", "logo" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png", "naics" : "511210", "name" : "eComEngine, LLC", "sameAs" : [ "https://www.facebook.com/eComEngine/", "https://twitter.com/eComEngine" ], "telephone" : "800-757-6840", "url" : "https://www.ecomengine.com" } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristen Hicks" }, "dateModified" : "2025-03-05", "datePublished" : "2021-06-09", "description" : "Find out how to use the Available at Amazon badge to drive traffic to your Amazon listings — and why this might be your new favorite strategy.", "headline" : "Boost Your Traffic with the Available at Amazon Badge", "image" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/images/featured/blog/available-amazon-badge.jpg" }, "mainEntityOfPage" : { "@id" : "https://www.ecomengine.com/blog/available-at-amazon-badge", "@type" : "WebPage", "description" : "Find out how to use the Available at Amazon badge to drive traffic to your Amazon listings — and why this might be your new favorite strategy." }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ecomengine.com/hubfs/brand-identity/logos/ecomengine-logos/ecomengine-logo-stacked.png" }, "name" : "eComEngine, LLC" } } ```