How to Write an Amazon Feedback Email (Without Getting Suspended)

Why Feedback Emails Are Still a Big Deal

Despite the rise of automation and in-platform messaging, the humble Amazon feedback email remains one of the most effective tools for boosting reviews and seller credibility when done right.

But here's the kicker:

Only 1–2% of Amazon buyers actually leave a review. Source: WiserNotify

That means if you’re not actively (and correctly) requesting feedback, you’re missing out on valuable social proof and potentially leaving Buy Box shares on the table.

But First… Don’t Get Yourself Suspended

Amazon’s Communication Guidelines are stricter than ever. A single slip-up in your messaging could land you in hot water (or worse, with a suspended account).

🚫 Things You Can’t Do:

Ask for a positive review (even hinting at it)
Offer discounts, freebies, or incentives in exchange for a review
Direct buyers to external websites
Include emojis or bold claims like “100% Satisfaction Guaranteed”

Amazon doesn’t play around. Stay compliant, or say goodbye to selling privileges.

Anatomy of a High-Converting, Totally Compliant Amazon Feedback Email

Writing an Amazon feedback email that works and plays by the rules isn’t rocket science, it’s strategy.

Subject Line Tips

✅ Keep it short and clear:

"Your recent Amazon order – Quick Feedback Request"

Avoid spammy phrases like “Important!” or “Claim your reward.”

Salutation + Order Reference

Use “Hello” + buyer’s first name (if allowed by your tool) and include the item name or order ID to jog their memory.

Message Body Framework

Here’s a friendly (and compliant) format:

Hi [Name],

We hope you're loving your new [Product Name]! If you have a moment, we'd really appreciate your feedback—it helps other shoppers and supports our small business.

You can leave a quick review here: [Link]

Thanks again for choosing us!

💡 Bonus Tip:

Use a tool that automatically inserts order details, suppresses messages to buyers who’ve opted out, and tracks performance.

Sample Feedback Email Template (That Won’t Get You Banned)

Here’s one that checks all the compliance boxes:

Subject: How’s your [Product Name] working out?

Hi [First Name], We wanted to quickly follow up on your recent order of [Product Name].

If you’ve got a minute, would you mind sharing your experience with others? Leaving a review helps fellow shoppers and gives us helpful feedback too.

Here’s the link to leave a review: [Insert Link]

Thanks again for your support!
- The [Brand Name] Team

✅ No incentives
✅ No manipulation
✅ Clear, customer-first tone

What to Avoid Like the Plague

Even one of these could trigger warnings or account flags:

❌ “If you loved it, leave a review!”
This is considered review manipulation.

❌ “We’re a small family business and every 5-star review helps…”
Amazon frowns on emotional appeals.

❌ “Click here for a gift after you leave a review!”
Hard stop. That’s a fast track to suspension.

Use the Right Tools (Like FeedbackFive)

You don’t need to go it alone. Tools like FeedbackFive have helped automate the feedback request process since 2007 without stepping over any compliance lines.

Why FeedbackFive?

Prebuilt, Amazon TOS-compliant templates
Automation by order, product, or delivery time
Suppression rules for buyers who opt out
Built-in analytics to track email opens and review responses

Final Tips: Stay Smart and Stay Selling

Know the rules. Read Amazon’s Buyer-Seller Messaging Guidelines (and review them often).
Keep it short and respectful. Nobody wants to read an essay.
Make it easy to respond. Direct links to the review page matter.